A prominent consultant reveals secrets to help you influence and persuade others—even when you aren’t in a position of power. We all have occasions in which we want or need to persuade someone of greater clout, prestige, or authority to see things our way. There are books that show how to effect change from a leadership position or how to work with peers within your own organization—but what can you do when you need to exert “upward influence” with decision makers who can help you achieve your goals? In this book, a popular speaker and successful consultant with expertise in grassroots efforts shows which tactics are most successful when you’re the underdog. She also shares real-world stories of everyday people who have achieved persuasion success in politics and business with someone up the food chain, the peer-reviewed science behind their success—as well as insights from those whose minds they changed.
Accelerate your journey to financial freedom with the tools, strategies, and mindset of money mastery. Regardless of your stage of life and your current financial picture, the quest for financial freedom can indeed be conquered. The journey will demand the right tools and strategies along with the mindset of money mastery. With decades of collective wisdom and hands-on experience, your guides for this expedition are Peter Mallouk, the only man in history to be ranked the #1 Financial Advisor in the U.S. for three consecutive years by Barron’s (2013, 2014, 2015), and Tony Robbins, the world-renowned life and business strategist. Mallouk and Robbins take the seemingly daunting goal of financial freedom and simplify it into a step-by-step process that anyone can achieve. The pages of this book are filled with real-life success stories and vital lessons, such as… • Why the future is better than you think and why there is no greater time in history to be an investor • How to chart your personally tailored course for financial security • How markets behave and how to achieve peace of mind during volatility • What the financial services industry doesn’t want you to know • How to select a financial advisor that puts your interests first • How to navigate, select, or reject the many types of investments available • Success without fulfillment is the ultimate failure! Financial freedom is not only about money—it’s about feeling deeply fulfilled in your own personal journey “Want an eye-opening guide to money management—one that tells it like it is and will make you laugh along the way? Peter Mallouk’s tour of the financial world is a tour de force that’ll change the way you think about money.” —Jonathan Clements, Former Columnist for The Wall Street Journal and current board member and Director of Financial Education at Creative Planning “Robbins is the best economic moderator that I’ve ever worked with. His mission to bring insights from the world’s greatest financial minds to the average investor is truly inspiring.” —Alan Greenspan, Former Federal Reserve Chairman "Tony is a force of nature.” —Jack Bogle, Founder of Vanguard
"If you're the underdog-dismissed, counted out, lacking the right resources and unsupported, this book changes all that by taking you on a journey and showing you what successful "Underdogs" throughout time have already discovered. Your so called disadvantaged are the fuel and the hidden superpower to accomplish anything you know the secret on how to flip the success switch on in your life." --
Everyone loves an underdog, but what happens when you stay stuck in that mindset? It can become a curse that causes you to sabotage your own success, be brought down by old habits and held back from genuine happiness. After spending most of his life trying to kick his own underdog curse, chiropractor and success coach Dr. Don MacDonald now spends most of his time trying to help others with the cure to this purpose-destroying pattern. It's time to stop being focused on what other people think and expect. This will only drive you away from your purpose, and drain your energy, inspiration, and self-esteem. If you are looking to break through a plateau in your health, relationships, or finances, this inspiring book will equip you with easy-to-follow steps that will help you hone in on your purpose and find authentic success in life. In The Underdog Curse you will discover: The authenticity clash that causes life's great plateau How the underdog advantage turns its ugly head when you've got something to lose The cost of the status quo versus the promise of your big goal Health tolls of the underdog curse The three great saboteurs for underdogs How to unlock the real you How to grow without burnout How to create a flight-plan for lasting success And much more.......
This battlefield manual shows how to instill and maintain an underdog attitude; develop hyperaggressive marketing; communications and competitive strategies; create a culture of insurgency and foster a winning attitude among staff members. --
How Underdogs Come Out On TopWhat do US Special Ops, Google, George Washington, Starbucks and Oprah Winfrey have in common?They use the insurgent approach of The Underdog Advantage to win.All of these examples live by boldness, imagination and a bias for action.You and your business are in a constant battle for the hearts, minds and wallets of today's consumers. To succeed in this age of increasing clutter and competition, you've got to learn to develop the same opportunistic and aggressive strategies and tactics used by successful underdogs in politics, businessand on the battlefield - and never settle for anything less than the win, the whole win and nothing but the win.
A primer for a new generation of leaders based on the “Campaign Model” developed for Steve Jobs and Mike Murray at Apple Computer. The Leadership Campaign is a playbook for winning in the reality of today’s competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors’ company to apply to their political campaigns what the authors knew about business communication and marketing strategy. Then, in 1984, Steve Jobs asked them to build the “Campaign Model” for Apple, putting Jobs upfront as his company’s perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business. Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company. The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn: Success-building communications skills used to train political leaders and CEOs around the world Proven strategies to take control of the competitive dialogue and never let go How to go for the win, the whole win, and nothing but the win for you and your company
Achieve Exceptional Results and Beat Your Competition "... how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition." ―David Copperfield, American magician #1 New Release in Organizational Change First comes the magic, and then the magic becomes the reality We are all capable of magic. You may think you know what magic is. Abracadabra, hocus-pocus. Forget about it. Magic is what human beings do. It's just that some do it a lot better than others. Key business strategy secrets from the world's greatest magicians. This book takes everything that three remarkable authors―a corporate strategist, a former acting CIA director, and a world-renowned magician―have learned about magic and packs it into a unique framework that captures the best of this art form. Then the book relates it directly to key lessons applicable to a wide variety of business enterprises. The authors' objective is not to create a new generation of magicians, but to adapt nine strategies of the world's greatest magicians; bolstering innovation, energizing leadership, and sparking business success. Magic and disruptive innovation. Each chapter opens with a scenario depicting a pivotal historic moment in magic (think Harry Houdini, Doug Henning, Penn and Teller, David Copperfield) and uses it as a starting point to explore how the magical technique employed can create a fertile environment for industry, disruptive innovation, and propel a company light years ahead of the competition. Learn how to: Anticipate the next trends Create remarkable new products Launch marketing and advertising campaigns that will mesmerize Make dazzling sales presentations Resolve seemingly unsolvable business dilemmas Inspire teams with resilient change leadership If you have read Creating Magic by Lee Cockerell or Bored and Brilliant by Manoush Zomorodi, you'll want to read Creating Business Magic.
