The Ultimate Route to Market
The Ultimate Route to Market

Author: Ian Shanahan

Publisher: Routledge

Published: 2018-07-20

Total Pages: 264

ISBN-13: 1317048571

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Global systems integrators, outsourcers and consulting firms are responsible for directly leveraging or influencing most IT investment in large corporations. Original equipment manufacturers (OEMs), software companies and other technology providers aspire to create mutually successful partnerships with the large influencers due to their ‘business case’ driven approach, their early stage engagement in the sales cycle, their C-Suite relationships with large multi-national enterprises, and the often-giant scale of the typical technology spend that their projects and engagements drive. The projects that these companies deliver are specialist and complex, meaning that companies who aspire to work successfully in the sector require skill, knowledge and a sophisticated alliance approach to gain credibility and maintain long term sustainable relationships. The Ultimate Route to Market provides an insight into the practices, construct and culture of global consulting firms, systems integrators and outsourcers and provides a suggested framework for a successful alliance with them. Here, Ian Shanahan provides organisations with an overview of the global systems integrator, outsourcer and consulting firm sectors, provides insight into their culture and expertly explains alliance best practice methodology. This is a must read for anyone that aspires to understand the market, how it works and how they become desirable to the large IT services companies, so that they can execute alliance engagements to the sector in a measured, methodical and low risk way.

Adventure Capitalist
Adventure Capitalist

Author: Jim Rogers

Publisher: Random House

Published: 2003-05-13

Total Pages: 526

ISBN-13: 1588362906

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Drive . . . and grow rich! The bestselling author of Investment Biker is back from the ultimate road trip: a three-year drive around the world that would ultimately set the Guinness record for the longest continuous car journey. In Adventure Capitalist, legendary investor Jim Rogers, dubbed “the Indiana Jones of finance” by Time magazine, proves that the best way to profit from the global situation is to see the world mile by mile. “While I have never patronized a prostitute,” he writes, “I know that one can learn more about a country from speaking to the madam of a brothel or a black marketeer than from meeting a foreign minister.” Behind the wheel of a sunburst-yellow, custom-built convertible Mercedes, Rogers and his fiancée, Paige Parker, began their “Millennium Adventure” on January 1, 1999, from Iceland. They traveled through 116 countries, including many where most have rarely ventured, such as Saudi Arabia, Myanmar, Angola, Sudan, Congo, Colombia, and East Timor. They drove through war zones, deserts, jungles, epidemics, and blizzards. They had many narrow escapes. They camped with nomads and camels in the western Sahara. They ate silkworms, iguanas, snakes, termites, guinea pigs, porcupines, crocodiles, and grasshoppers. Best of all, they saw the real world from the ground up—the only vantage point from which it can be truly understood—economically, politically, and socially. Here are just a few of the author’s conclusions: • The new commodity bull market has started. • The twenty-first century will belong to China. • There is a dramatic shortage of women developing in Asia. • Pakistan is on the verge of disintegrating. • India, like many other large nations, will break into several countries. • The Euro is doomed to fail. • There are fortunes to be made in Angola. • Nongovernmental organizations (NGOs) are a scam. • Bolivia is a comer after decades of instability, thanks to gigantic amounts of natural gas. Adventure Capitalist is the most opinionated, sprawling, adventurous journey you’re likely to take within the pages of a book—the perfect read for armchair adventurers, global investors, car enthusiasts, and anyone interested in seeing the world and understanding it as it really is.

Traversing the Traction Gap
Traversing the Traction Gap

Author: Bruce Cleveland

Publisher: Radius Book Group

Published: 2019-02-21

Total Pages: 233

ISBN-13: 1635765749

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Traction. Startups Need It. Learn How To Get It. Vision, groundbreaking ideas, total commitment, and boundless enthusiasm characterize most startups, but they require capital to go from promising product to scalable business. More than 80 percent of all early-stage startups fail. Most of them can build a product, but the vast majority stumble when it comes time to take those products to market due to poor “market engineering” skills. Traversing the Traction Gap exposes the reasons behind that scary failure rate and provides a prescriptive how-to guide, focused specifically on market engineering techniques, so startups can succeed. The go-to-market hurdle is insurmountable to many startups. Just when they most need to establish a foothold in the market, they run short on time and money. This is the Traction Gap, that period of time introducing a new product into the marketplace and being able to scale it during a rapidly closing window of opportunity. Traversing the Traction Gap is a practical guidebook for navigating the tumultuous early life of a startup. Based on real-life examples, the advice from Cleveland and the members of the Wildcat Venture Partners team provides a roadmap and metrics for succeeding where others have failed.

JAPAN TRAVEL GUIDE 2024 The Ultimate Route to Authentic Ramen and Beyond – Tips, Maps, and Must-Sees for Every Traveler
JAPAN TRAVEL GUIDE 2024 The Ultimate Route to Authentic Ramen and Beyond – Tips, Maps, and Must-Sees for Every Traveler

Author:

Publisher: Sora Takai Travel

Published: 2024-03-19

Total Pages: 168

ISBN-13:

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Are you overwhelmed by the thought of planning your journey to Japan? Do phrases like cultural etiquette and yen usage bring more questions than answers? Fear not, traveler! This guide is your surefire solution to navigate the Land of the Rising Sun with the ease of a local. No more guesswork, no more hours lost in research – just pure, exhilarating travel bliss. Inside Your Travel Guide Up-To-Date Get lost in the Tokyo Maze with our 42 meticulously crafted walks, complete with photos, maps, and tips. Discover the Top 10 Tokyo attractions, from the iconic Mt. Fuji to the historic streets of Kyoto and Osaka. Indulge in Cool Japan, where manga, lucky cats, and ramen are just the beginning of your cultural exploration. Embrace Moon Japan and avoid the crowds, uncovering the hidden treasures that make this country a treasure trove for travelers. Practical Magic This guide isn't just about the where and the what; it's about making your journey effortless: Overcome language barriers with our Easy Japanese Phrase Book, boasting common phrases for everyday use and travel. Tackle Transport, Food, Culture, Entertainment with savvy insider tips that guarantee a budget-friendly yet rich experience. Plan with confidence using our Reliable Guide to attractions, cuisine, festivals, and those hidden gems only the locals know about. Best topic in: Comprehensive Japan Guidebook Latest Japan Travel Tips 2024 Japan Itinerary Ideas Authentic Japan Travel Experiences Cultural Exploration in Japan Practical Travel Advice for Japan Discovering Japan: What to Know Up-to-Date Japan Tourism 2024 Essential Japan Travel Handbook Japanese Cultural Insights Guide Must-See Destinations in Japan 2024 Japan Adventure Travel Guide Budget-Friendly Japan Travel Japan Off-the-Beaten-Path Guide Ready for the Adventure? Japan Travel Guide 2024 doesn't just tell you about Japan; it catapults you directly into the heart of this mesmerizing country. With practical tips, reliable recommendations, and deep cultural insights, it's the definitive travel companion for every kind of explorer – from the wide-eyed novice to the seasoned globe-trotter. Your Next Steps Click Buy Now and make Japan Travel Guide 2024 your trusted companion. Say goodbye to the hassle of planning and hello to a journey filled with culture, adventure, and memories that will last a lifetime. Don't just read about Japan – experience it with us, one page at a time. Your odyssey awaits!

The Essential Guide to Getting Your Book Published
The Essential Guide to Getting Your Book Published

Author: Arielle Eckstut

Publisher: Workman Publishing

Published: 2010-11-04

Total Pages: 544

ISBN-13: 076116085X

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Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.

The Membership Economy (PB)
The Membership Economy (PB)

Author: Robbie Kellman Baxter

Publisher: McGraw Hill Professional

Published: 2015-03-20

Total Pages: 273

ISBN-13: 007183933X

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The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Grow
Grow

Author: Jim Stengel

Publisher: Crown Currency

Published: 2011-12-27

Total Pages: 338

ISBN-13: 0307720373

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Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

A Practical Guide to Event Promotion
A Practical Guide to Event Promotion

Author: Nigel Jackson

Publisher: Routledge

Published: 2017-07-14

Total Pages: 257

ISBN-13: 1317426649

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This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.

QFINANCE: The Ultimate Resource, 4th edition
QFINANCE: The Ultimate Resource, 4th edition

Author: Bloomsbury Publishing

Publisher: A&C Black

Published: 2013-09-26

Total Pages: 6938

ISBN-13: 184930064X

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QFINANCE: The Ultimate Resource (4th edition) offers both practical and thought-provoking articles for the finance practitioner, written by leading experts from the markets and academia. The coverage is expansive and in-depth, with key themes which include balance sheets and cash flow, regulation, investment, governance, reputation management, and Islamic finance encompassed in over 250 best practice and thought leadership articles. This edition will also comprise key perspectives on environmental, social, and governance (ESG) factors -- essential for understanding the long-term sustainability of a company, whether you are an investor or a corporate strategist. Also included: Checklists: more than 250 practical guides and solutions to daily financial challenges; Finance Information Sources: 200+ pages spanning 65 finance areas; International Financial Information: up-to-date country and industry data; Management Library: over 130 summaries of the most popular finance titles; Finance Thinkers: 50 biographies covering their work and life; Quotations and Dictionary.