Buyology

Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

DOWNLOAD EBOOK

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.


Sexuality and Aging

Sexuality and Aging

Author: Jennifer Hillman

Publisher: Springer Science & Business Media

Published: 2012-03-27

Total Pages: 323

ISBN-13: 1461433991

DOWNLOAD EBOOK

Despite continuing ageist beliefs that sexuality is a privilege designed only for the young and physically healthy, research continues to indicate that the majority of older adults maintain interest in sexuality and may engage in fulfilling sexual behavior well into their last decade of life. Unfortunately, many professionals remain unaware of general knowledge of elderly sexuality, including the expected and normal physiological changes that can occur within the context of both male and female aging. The presence of chronic illness and other medical problems certainly can influence the expression of an aging adult’s sexuality, and emergent research suggests that there are effective ways to cope with menopause, heart disease, arthritis, incontinence, diabetes, sleep disorders, breast cancer, prostate cancer, and erectile dysfunction (ED), among others. Dramatic changes have taken place within the last decade alone in terms of non-surgical treatment for incontinence and ED, with forms of sex therapy, biofeedback, and PDE-5 inhibitors. Regrettably, many aging adults and their care providers remain unaware of their increased risk factors for STDs, including HIV infection via lack of knowledge, changes in the vaginal lining, and typical declines in immune function. Estimates suggest that by the year 2020, more than half of all individuals living with HIV will be over the age of 50. Although some high quality professional books are available for clinicians, they tend to be disjointed research bibliographies, edited volumes on a narrowly focused aspect of elderly sexuality, or texts that are more than 10 years old. With the extent of new information available regarding sexuality and aging, an up to date, empirically based text is necessary.


Garner's Modern American Usage

Garner's Modern American Usage

Author: Bryan Garner

Publisher: Oxford University Press

Published: 2009-08-27

Total Pages: 1007

ISBN-13: 0195382757

DOWNLOAD EBOOK

A guide to proper American English word usage, grammar, pronunciation, and style features examples of good and bad usage from the media.


Mother of the Universe

Mother of the Universe

Author: Lex Hixon

Publisher: Quest Books

Published: 1994-06-01

Total Pages: 244

ISBN-13: 9780835607025

DOWNLOAD EBOOK

Those who love poetry will appreciate the wildly metaphysical, allegorical, and yet intensely honest and personal songs of the eighteenth-century poet and saint Ramprasad. These songs vividly present the mystery of the Feminine Divine, an intimate experience of the Mother, and a vast play of energy sustained by the Goddess Kali.


Sacred Possessions

Sacred Possessions

Author: Margarite Fernández Olmos

Publisher: Rutgers University Press

Published: 1997

Total Pages: 328

ISBN-13: 9780813523613

DOWNLOAD EBOOK

For review see: Joseph M. Murphy, in HAHR : The Hispanic American Historical Review, 78, 3 (August 1998); p. 495-496.


William Shakespeare's Macbeth

William Shakespeare's Macbeth

Author: Harold Bloom

Publisher: Infobase Publishing

Published: 2010

Total Pages: 203

ISBN-13: 160413884X

DOWNLOAD EBOOK

A collection of literary criticism focusing on Shakespeare's play Macbeth.


Aberdeen Awa'

Aberdeen Awa'

Author: George Walker

Publisher: Alpha Edition

Published: 2019-12-16

Total Pages: 416

ISBN-13: 9789353952679

DOWNLOAD EBOOK

This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.