Strategies and Tools for Corporate Blogging

Strategies and Tools for Corporate Blogging

Author: John Cass

Publisher: Routledge

Published: 2007-06-07

Total Pages: 242

ISBN-13: 1136361952

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If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.


Corporate Blogging For Dummies

Corporate Blogging For Dummies

Author: Douglas Karr

Publisher: John Wiley & Sons

Published: 2010-07-13

Total Pages: 434

ISBN-13: 9780470901472

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Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.


The Corporate Blogging Book

The Corporate Blogging Book

Author: Debbie Weil

Publisher:

Published: 2006

Total Pages: 248

ISBN-13:

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So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.


Maximizing Commerce and Marketing Strategies through Micro-Blogging

Maximizing Commerce and Marketing Strategies through Micro-Blogging

Author: Burkhalter, Janée N.

Publisher: IGI Global

Published: 2015-05-31

Total Pages: 403

ISBN-13: 1466684097

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The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.


Corporate Reputation

Corporate Reputation

Author: Ronald J. Burke

Publisher: CRC Press

Published: 2016-05-13

Total Pages: 355

ISBN-13: 1317159462

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Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.


Strategic Innovative Marketing

Strategic Innovative Marketing

Author: Damianos P. Sakas

Publisher: Springer

Published: 2019-05-25

Total Pages: 275

ISBN-13: 3030160998

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This proceedings volume highlights cutting-edge approaches for contemporary issues evolved in strategic marketing and the integration of theory and practice. It focuses on strategic research and innovative activities in marketing that can be used in everyday operations. The contributions have been divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The first section examines management challenges which influence societies, cultures, networks, organizations, teams, and individuals. It emphasizes ways business processes foster innovation and facilitate management transitions from dominant structures to more evolutionary, developmental paradigms. The second section discusses the benefits and guidelines to implementation of green marketing strategies. The following section pursues new perspectives of the role of location in marketing and its impact on consumer well-being. The next section explores the impacts of user generated content (UGC) on marketing theories and practice, which is followed by a section identifying how market-based assets can contribute to a sustainable competitive advantage. The sixth section covers understanding consumer perception to make marketing decisions. The final sections promote the use of business informatics and modeling in marketing and also the development of integrating information management in ways that change how people use information to engage in knowledge focused activities. The papers from the proceedings of the 6th International Conference on Strategic Innovative Marketing (IC-SIM 2017) have been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume shares their recent contributions to the field and showcases their exchange of insights on strategic issues in the science of innovation marketing.


Blogging For Profit

Blogging For Profit

Author: Brandon's Business Guides

Publisher:

Published: 2020-10-02

Total Pages: 182

ISBN-13: 9781989838846

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Discover How You Can Create Financial Freedom (Even As A Beginner) Writing About Your Passions And Do It WITHOUT Selling Your Soul Do you want to create a business writing about what you love? Do you want a proven step by step system for creating a profitable blog? Do you want to learn how to produce valuable content that creates LOYAL readers that keep coming back for more? We live in the age of information overload, meaning everywhere you turn there is more and more information being pushed right into our faces! That's why this isn't just another 'Create a simple blog and make millions book!' Instead, we want to show you EXACTLY how to build a blog based on your passions and what you LOVE so you can create immense value for your readers. This is the foundation for success, building a passion-based business means it goes way beyond the money you're earning, once you reach your monetary goals you'll STILL be motivated to produce more and more content for your readers. Oh, but don't worry, we teach you EXACTLY how to monetize your blog, create an income so you can quit your job and build a profitable business. We know the importance of profit and cash flow when building your blog, but also teach you how to go deeper than that! Here's a slither of what you'll discover... How To Find The BEST Niche For You And Make Sure The Demand Is There (ALWAYS Based Around Your Interests!) The Essential Guide To Getting Setup The EASY Way- Hosting, Domain Names, Content Management System 3 Secrets To Designing And Laying Out A Blog That Attracts More Readers And Not Deters Them (We've All Been On A Clunky Blog From The 90s!) A Simple, Yet Wildly Effective, Strategy For Building Insane Rapport With Readers And Creating Long Term Relationships And Engaged Readers! Stop Wasting Time Posting 10 Low Value Pieces Of Content Per Day, Do THIS Instead How You Can 'Promote' Other People's Products That You Wholeheartedly Believe In And Make Commissions In The Process (Most Other Blogs Do This Inauthentically) An Easy To Follow System For Creating INCREDIBLE Content Packed With Value (The KEY To A Successful Long Term Blog) How To Use Social Media Marketing Effectively To Grow Your Readership (And 1 Almost Unknown Tip For Creating Viral Blog Posts) The 3 Must Know Ways For Monetizing Your Blog In An 'Ethical' Manner That Your Readers Will Surprisingly Love Why You Should Be Collecting AS MANY Emails As Possible From Readers To Further Develop Trust And Build Authenticity With Your Readers Grow Your Readership With These 3 Startling Strategies (2 Of Them Are Completely FREE) And SO much more! Even if you've NEVER written a blog post before, even if you have no idea how you can earn a living from your writing and even if you've failed setting up 100s of blogs in the past, this practical book guides you through the process from the very first blog post, to scaling and monetizing your blog to 6 figures. So, If You Want The EXACT Strategy For Building Wealth And Creating Passive Income Writing About What You Love Then Scroll Up And Click "Add To Cart."


Managing the New Customer Relationship

Managing the New Customer Relationship

Author: Ian Gordon

Publisher: John Wiley & Sons

Published: 2013-03-21

Total Pages: 227

ISBN-13: 1118255852

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Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP “Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals. But to win in the decades ahead, you must also understand and capitalize on the rapidly evolving social computing, mobility and customer analytics technologies described in this book. Checklists, self-assessments and graphical frameworks deliver pragmatic value for the practicing manager.” — William Band, Vice-President, Principal Analyst, Forrester Research Inc., Cambridge, MA