The Strategic Designer
The Strategic Designer

Author: David Holston

Publisher: HOW Books

Published: 2011-04-28

Total Pages: 304

ISBN-13: 1600617999

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Providing insight on how to be a successful and strategic designer, David Holston answers many of the questions plaguing the profession today, including how to boost efficiency and enhance creativity. The design profession has been asking itself some important questions lately: How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency, and enhance their creativity.

The Strategic Web Designer
The Strategic Web Designer

Author: Christopher Butler

Publisher: Simon and Schuster

Published: 2012-09-19

Total Pages: 201

ISBN-13: 1440315027

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Presents advice for designing web sites, discussing how to plan web projects, organize information in a meaningful way, optimize content, and use analytics to measure performance and customer satisfaction.

Creative Strategy and the Business of Design
Creative Strategy and the Business of Design

Author: Douglas Davis

Publisher: Simon and Schuster

Published: 2016-06-14

Total Pages: 208

ISBN-13: 1440341559

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"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Dark Matter and Trojan Horses
Dark Matter and Trojan Horses

Author: Dan Hill

Publisher:

Published: 2012

Total Pages: 186

ISBN-13:

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Strategic design is about applying the principles of traditional design to "big picture" systemic challenges such as healthcare, education and the environment. It redefines how problems are approached and aims to deliver more resilient solutions. In this short book, Dan Hill outlines a new vocabulary of design, one that needs to be smuggled into the upper echelons of power. He asserts that, increasingly, effective design means engaging with the messy politics - the "dark matter" - taking place above the designer's head. And that may mean redesigning the organisation that hires you.

Reimagining Design
Reimagining Design

Author: Kevin G. Bethune

Publisher: MIT Press

Published: 2024-02-06

Total Pages: 209

ISBN-13: 026254847X

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The power of transformative design, multidisciplinary leaps, and diversity: lessons from a Black professional’s journey through corporate America. Design offers so much more than an aesthetically pleasing logo or banner, a beautification add-on after the heavy lifting. In Reimagining Design, Kevin Bethune shows how design provides a unique angle on problem-solving—how it can be leveraged strategically to cultivate innovation and anchor multidisciplinary teamwork. As he does so, he describes his journey as a Black professional through corporate America, revealing the power of transformative design, multidisciplinary leaps, and diversity. Bethune, who began as an engineer at Westinghouse, moved on to Nike (where he designed Air Jordans), and now works as a sought-after consultant on design and innovation, shows how design can transform both individual lives and organizations. In Bethune’s account, diversity, equity, and inclusion emerge as a recurring theme. He shows how, as we leverage design for innovation, we also need to consider the broader ecological implications of our decisions and acknowledge the threads of systemic injustice in order to realize positive change. His book is for anyone who has felt like the “other”—and also for allies who want to encourage anti-racist, anti-sexist, and anti-ageist behaviors in the workplace. Design transformation takes leadership—leaders who do not act as gatekeepers but, with agility and nimbleness, build teams that mirror the marketplace. Design in harmony with other disciplines can be incredibly powerful; multidisciplinary team collaboration is the foundation of future innovation. With insight and compassion, Bethune provides a framework for bringing this about.

Design Leadership
Design Leadership

Author: Mr Raymond Turner

Publisher: Gower Publishing, Ltd.

Published: 2013-05-01

Total Pages: 426

ISBN-13: 1409463257

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The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner’s extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives of a country’s wealth creating engines. It is also of particular relevance to those with design management and leadership responsibilities as well as students who aim to work in these roles. The ideas at the heart of the book concern all who shape society and have the brief to improve our lives. Raymond Turner’s advice will help all of these readers make design work and so become more effective more quickly.

Strategic Writing for UX
Strategic Writing for UX

Author: Torrey Podmajersky

Publisher: O'Reilly Media

Published: 2019-06-12

Total Pages: 195

ISBN-13: 1492049360

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When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Design a Better Business
Design a Better Business

Author: Patrick van der Pijl

Publisher: John Wiley & Sons

Published: 2016-09-21

Total Pages: 277

ISBN-13: 1119272114

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This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Designing a Document Strategy
Designing a Document Strategy

Author: Kevin Craine

Publisher: MC2 Books

Published: 2000-01-01

Total Pages: 188

ISBN-13: 9781893347007

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Finding ways to reduce costs is difficult but the latest books from MC2 Books, Designing a Document Strategy by Kevin Craine has the cure. This book tells managers how to better manage the process that consumes paper, toner, and manpower in every business environment. In support of the book, Craine has unveiled a support website, www.document-strategy.com, offering a preview of the coverage. While there are many books on business strategy and workflow, few tackle the lifeblood of business, the document. Designing a Document Strategy targets managers, technicians and consultants who see the benefit and cost savings inherent in implementing a document strategy. The clearly defined five-phase process can be tailored to any environment. It includes Cause-effect diagrams, flow charts, and ROI formulas that can be copied and put into use. Case examples demonstrate application of the theories in the real world, leading to meaningful and informed action. Regardless of their final recommendations, readers will be more likely to bring about real-world, bottom-line benefits. There is no better educational resource on designing a document strategy than this book. Book reviewers in the document industry give it rave reviews.

The Design of Business
The Design of Business

Author: Roger L. Martin

Publisher: Harvard Business Press

Published: 2009

Total Pages: 209

ISBN-13: 1422177807

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Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.