The Standard Periodical Directory

The Standard Periodical Directory

Author: Gale Research International, Limited

Publisher: Oxbridge Communications

Published: 2002-12

Total Pages: 0

ISBN-13: 9781891783197

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Reviews: Uncommon Marketing Techniques p.260 and How to Market a Product for Under $500 p.271 both by Jeffrey Dobkin


6 Steps to Free Publicity

6 Steps to Free Publicity

Author: Marcia Yudkin

Publisher: Red Wheel/Weiser

Published: 2008-09-22

Total Pages: 288

ISBN-13: 1601630271

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Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques???from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fans online


How to Publish Your Articles

How to Publish Your Articles

Author: Shirley Kawa-Jump

Publisher: Square One Publishers, Inc.

Published: 2012-06-18

Total Pages: 362

ISBN-13: 0757050166

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For every writer who hopes to break into print, getting that first article published is essential. How do you get your story idea looked at, let alone accepted? Where do you start? Now, freelance article writer Shirley Kawa- Jump has written an exceptional book designed to answer all the novice writer’s common questions about getting articles into magazines, journals, newspapers, and newsletters. How to Publish Your Articles is divided into three parts. Part One covers the basics of the world of print publication. Part Two provides a complete system of article submission geared to maximize your odds of getting an acceptance. And Part Three looks at the possibility of building a rewarding career as a freelance article writer.


Information Resources in Toxicology

Information Resources in Toxicology

Author: P.J. Bert Hakkinen

Publisher: Elsevier

Published: 2000-01-10

Total Pages: 953

ISBN-13: 008053466X

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Information Resources in Toxicology, Third Edition is a sourcebook for anyone who needs to know where to find toxicology information. It provides an up-to-date selective guide to a large variety of sources--books, journals, organizations, audiovisuals, internet and electronic sources, and more. For the Third Edition, the editors have selected, organized, and updated the most relevant information available. New information on grants and other funding opportunities, physical hazards, patent literature, and technical reports have also been added.This comprehensive, time-saving tool is ideal for toxicologists, pharmacologists, drug companies, testing labs, libraries, poison control centers, physicians, legal and regulatory professionals, and chemists. - Serves as an all-in-one resource for toxicology information - New edition includes information on publishers, grants and other funding opportunities, physical hazards, patent literature, and technical reports - Updated to include the latest internet and electronic sources, e-mail addresses, etc. - Provides valuable data about the new fields that have emerged within toxicological research; namely, the biochemical, cellular, molecular, and genetic aspects