Cigarettes, Inc.
Cigarettes, Inc.

Author: Nan Enstad

Publisher: University of Chicago Press

Published: 2018-12-10

Total Pages: 348

ISBN-13: 022653345X

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Traditional narratives of capitalist change often rely on the myth of the willful entrepreneur from the global North who transforms the economy and delivers modernity—for good or ill—to the rest of the world. With Cigarettes, Inc., Nan Enstad upends this story, revealing the myriad cross-cultural encounters that produced corporate life before World War II. In this startling account of innovation and expansion, Enstad uncovers a corporate network rooted in Jim Crow segregation that stretched between the United States and China and beyond. Cigarettes, Inc. teems with a global cast—from Egyptian, American, and Chinese entrepreneurs to a multiracial set of farmers, merchants, factory workers, marketers, and even baseball players, jazz musicians, and sex workers. Through their stories, Cigarettes, Inc. accounts for the cigarette’s spectacular rise in popularity and in the process offers nothing less than a sweeping reinterpretation of corporate power itself.

Beyond Piggly Wiggly
Beyond Piggly Wiggly

Author: Lisa C. Tolbert

Publisher: University of Georgia Press

Published: 2023-08-01

Total Pages: 495

ISBN-13: 0820364436

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Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chain with a national distribution network, but it was neither the first nor the only version. Beyond Piggly Wiggly reveals the importance of Piggly Wiggly in the invention of self-service and goes beyond the history of a single firm to explore the role of small business entrepreneurs who invented the first self-service stores in a grassroots social process. During the 1920s and 1930s a minority of enterprising grocers experimented with a wide variety of (sometimes wacky) design ideas for automating shopping. They created specialized stores designed as enclosed retail systems that went far beyond open display techniques to construct unique physical and psychological advantages for automating salesmanship. Beyond Piggly Wiggly offers the first perspective on the national scale of experimentation and connects the southern Jim Crow origins of self- service to the national history of this mass retailing method. Empirical analysis of store arrangements demonstrates how small stores that have previously been overlooked or undervalued as quaint anomalies were integral to the creation of supermarkets. Ultimately, self-service was more than a business decision; it was a fundamentally new social practice.

Represented
Represented

Author: Brenna Wynn Greer

Publisher: University of Pennsylvania Press

Published: 2019-07-12

Total Pages: 328

ISBN-13: 0812251431

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In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business. In Represented, Brenna Wynn Greer explores how black entrepreneurs produced magazines, photographs, and advertising that forged a close association between blackness and Americanness. In particular, they popularized conceptions of African Americans as enthusiastic consumers, a status essential to postwar citizenship claims. But their media creations were complicated: subject to marketplace dictates, they often relied on gender, class, and family stereotypes. Demand for such representations came not only from corporate and government clients to fuel mass consumerism and attract support for national efforts, such as the fight against fascism, but also from African Americans who sought depictions of blackness to counter racist ideas that undermined their rights and their national belonging as citizens. The story of how black capitalists made the market work for racial progress on their way to making money reminds us that the path to civil rights involved commercial endeavors as well as social and political activism.

Kwanzaa
Kwanzaa

Author: Keith A. Mayes

Publisher: Routledge

Published: 2009-09-10

Total Pages: 507

ISBN-13: 1135284008

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Since 1966, Kwanzaa has been celebrated as a black holiday tradition – an annual recognition of cultural pride in the African American community. But how did this holiday originate, and what is its broader cultural significance? Kwanzaa: Black Power and the Making of the African-American Holiday Tradition explores the political beginning and later expansion of Kwanzaa, from its start as a Black Power holiday, to its current place as one of the most mainstream of the black holiday traditions. For those wanting to learn more about this alternative observance practiced by countless African Americans and how Kwanzaa fits into the larger black holiday tradition, Keith A. Mayes gives an accessible and definitive account of the movements and individuals that pushed to make this annual celebration a reality, and shows how African-Americans brought the black freedom struggle to the American calendar. Clear and thoughtful, Kwanzaa is the perfect introduction to what is now the quintessential African American holiday.

Black Tennesseans, 1900-1930
Black Tennesseans, 1900-1930

Author: Lester C. Lamon

Publisher: Univ. of Tennessee Press

Published: 2002-03

Total Pages: 344

ISBN-13: 9781572331624

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The early decades of the twentieth century -- the period covered in this narrative history -- were critical "watershed" years for black Tennesseans, just as they were for Afro-Americans generally. Those were the years that saw the northward migration of an increasing number of blacks, the peak of segregation restriction, and the spawning of the "New Negro" or militant movement. Faced with these special pressures, Tennessee became an arena for conflict between the accommodationist view of Booker T. Washington and the activist ideas of W. E. B. DuBois. (Both men came to the state to proselytize.) Although the majority of black Tennesseans basically accepted the approach of Booker T. Washington, they -- especially the young -- became more likely during these years to act on their own behalf, rather than passively accept the inequities borne by past generations.

Preaching on Wax
Preaching on Wax

Author: Lerone A Martin

Publisher: NYU Press

Published: 2014-11-14

Total Pages: 267

ISBN-13: 0814708129

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The overlooked African American religious history of the phonograph industry Winner of the 2015 Frank S. and Elizabeth D. Brewer Prize for outstanding scholarship in church history by a first-time author presented by the American Society of Church History Certificate of Merit, 2015 Award for Excellence in Historical Recorded Sound Research presented by the Association for Recorded Sound Collections From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey. These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America. In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity. Instructor's Guide

Negro Business and Business Education
Negro Business and Business Education

Author: Joseph A. Pierce

Publisher: Springer Science & Business Media

Published: 2013-11-22

Total Pages: 364

ISBN-13: 1489910735

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A reprint of the classic volume originally published by Harper & Brothers in 1947, this scholary work provides important insights for understanding contemporary issues in African-American business and business education as well as in the rebuilding of American communities today.