Madia offers critical insights into why today's nonprofit organizations must understand the basics of social networks and how incorporating social media into existing plans can catapult fundraising efforts.
The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.
There are nearly a million nonprofit organizations in the United States vying for funding from an ever-diminishing pool of resources. Whether you're directing or working for a nonprofit or founding a new one, your biggest concern is how to make it sustainable through tough economic times. This book shows you how to keep your organization working regardless of whether you are successful in securing grants. You'll learn how to obtain space, equipment and tools at little or no cost, how to minimize insurance and legal fees, and how to use volunteers and keynote programs to stay lean and successful. Checklists help you initiate and file paperwork and create a master assets and inventory document that will keep your directors, officers and volunteers up to date on everything you own and lease, including Internet and social media resources. Realistic hands-on strategies are provided that can save your organization significant amounts of money each year and prevent the mistakes that cause so many nonprofits to fail.
Madia provides the new toolkit for success--from pitfalls to avoid to practical baseline tactics--that every campaign communicator must understand in order to affect a winning election.
A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
"The Idealist Guide to Nonprofit Careers for First-time Job Seekers is a comprehensive resource for emerging professionals pursuing their first position in the nonprofit sector. Whether you are a current student, a recent graduate, or someone entering the workforce for the first time, this book will provide you with indispensable advice, relevant strategies, and nonprofit-specific resources to strengthen your job search. Written by nonprofit career experts, The Idealist Guide is designed to be easily accessible and convenient to read." -- Amazon.com viewed October 9, 2020.
Leaders of nonprofit organizations deliver programs and services vital to the quality of life in the United States. All the activities of our religious communities; the vast majority of the arts and culture, human services, and community development pursuits; as well as education and environmental advocacies take root and deliver their services within the nonprofit sector. Welcome to the world of leadership in nonprofit organizations. This sector offers an opportunity to serve as well as to lead. Leadership in Nonprofit Organizations: A Reference Handbook engages voices on issues and leadership topics important to those seeking to understand more about this dynamic sector of society. A major focus of this two-volume reference work is on the specific roles and skills required of the nonprofit leader in voluntary organizations. Key Features Presents contributions from a wide range of authors who reflect the variety, vibrancy, and creativity of the sector itself Provides an overview of the history of nonprofit organizations in our country Describes a robust and diverse assortment of organizations and opportunities for leadership Explores the nature of leadership and its complexity as exemplified in the nonprofit sector Includes topics such as personalities of nonprofit leaders; vision and starting a nonprofit organization; nonprofit law, statutes, taxation, and regulations; strategic management; financial management; collaboration; public relations for promoting a nonprofit organization; and human resource policies and procedures Nonprofit organizations are a large, independent, diverse, and dynamic part of our society. This landmark Handbook tackles issues relevant to leadership in the nonprofit realm, making it a welcome addition to any academic or public library.
There are nearly a million nonprofit organizations in the United States vying for funding from an ever-diminishing pool of resources. Whether you're directing or working for a nonprofit or founding a new one, your biggest concern is how to make it sustainable through tough economic times. This book shows you how to keep your organization working regardless of whether you are successful in securing grants. You'll learn how to obtain space, equipment and tools at little or no cost, how to minimize insurance and legal fees, and how to use volunteers and keynote programs to stay lean and successful. Checklists help you initiate and file paperwork and create a master assets and inventory document that will keep your directors, officers and volunteers up to date on everything you own and lease, including Internet and social media resources. Realistic hands-on strategies are provided that can save your organization significant amounts of money each year and prevent the mistakes that cause so many nonprofits to fail.
Tips and techniques to help your nonprofit thrive in any economy Due to the recent downturn in the economy, a significant number of nonprofit organizations have experienced a major decrease in funding and contributions. Nonprofit Kit for Dummies, 3rd Edition caters to these organizations and shows you how your nonprofit can thrive and survive even in the current economic climate. With 25% new and revised material, Nonprofit Kit For Dummies, 3rd Edition offers new tips and information on everything you need to navigate the process of setting up and effectively running a nonprofit organization. Covers raising money, applying for grants, and developing the perfect mission statement Details on how state laws vary; conducting program evaluations; and conforming to accounting standards CD includes forms, worksheets, templates, and more Whether you're thinking about starting your own nonprofit or are already working in the sector, Nonprofit Kit For Dummies, 3rd Edition is a valuable source for getting the latest information and practical advice on running a prosperous nonprofit organization.