New Trends in Marketing and Consumer Science
New Trends in Marketing and Consumer Science

Author: Tarnanidis, Theodore K.

Publisher: IGI Global

Published: 2024-05-17

Total Pages: 535

ISBN-13:

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Marketing and consumer science are undergoing a seismic shift, propelled by an array of dynamic trends and advancements. Technological advancements, along with shifting socioeconomic and geopolitical factors, have transformed consumer behaviors and preferences in unprecedented ways. As a result, anticipating emerging trends and adapting strategies accordingly has become essential for success in this dynamic landscape. New Trends in Marketing and Consumer Science is the groundbreaking solution poised to revolutionize how academia approaches the study of marketing and consumer science. This book offers a roadmap for scholars to navigate the evolving landscape with confidence and foresight while delving into the trends shaping the future of these disciplines. From AI and machine learning to sustainability and ethical marketing, each chapter provides invaluable insights and practical strategies for addressing the challenges of today and anticipating those of tomorrow.

Driving the Economy through Innovation and Entrepreneurship
Driving the Economy through Innovation and Entrepreneurship

Author: Department of Management Studies,

Publisher: Springer Science & Business Media

Published: 2013-04-09

Total Pages: 865

ISBN-13: 8132207467

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Modern technologies are central to creation of wealth through business expansion leading to economic development. This is visible in the fast-paced technology-induced economic growth experienced by most countries, especially by rapidly growing economies such as India, China, Brazil, South Korea, among others. Increasing individual scientific contribution, nurturing entrepreneurial talent, promoting innovative competence, strategically prioritizing and investing in technologies and enhancing national economic wealth are some of the important Technology Management goals. Technology Management has emerged as a strategic and knowledge domain of interest to academicians, practitioners, and policy makers across the globe. Technology Management has also evolved into an inter-disciplinary concern which requires national and international collaborations and exchange of insights. Keeping this objective in mind the International Conference on Technology Management is organized by the Department of Management Studies, Indian Institute of Science, Bangalore, a leader in research and education in Technology Management for the last several decades. This conference aims at integrating experiences of academicians, industry leaders, Technology Managers and Innovators towards effective knowledge creation and economic development. The contributions of the present volume are presented at the International Conference on Technology Management-2012 during 18-20 July 2012.

Decoding Customer Value at the Bottom of the Pyramid
Decoding Customer Value at the Bottom of the Pyramid

Author: Ritu Srivastava

Publisher: Business Expert Press

Published: 2019-11-25

Total Pages: 129

ISBN-13: 1948976129

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Mature businesses across all advanced countries are struggling to find new markets. Indian market has been estimated huge in size, approximately $1.2 trillion in purchasing power parity for the households earning an annual income of less than $4,000. This comes to almost 880 million of Indian population of which 22 percent is urban India and 78 percent rural India. Referred to as bottom of the pyramid/low income/subsistence markets, while these markets offer immense business opportunities they also pose challenges. The needs of this segment have to be addressed by the corporate world but it might need a new approach with new business frameworks for implementation. The companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models. Decoding Customer Value at the Bottom of the Pyramid: An Urban India Perspective answers these questions through a practical, rigorous and research oriented way. This book is a must read for business executives across the globe with an interest in the low income customers in India.

Rural Tourism and Enterprise
Rural Tourism and Enterprise

Author: Ade Oriade

Publisher: CABI

Published: 2017-05-02

Total Pages: 285

ISBN-13: 1780647492

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Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

Big Food
Big Food

Author: Simon N. Williams

Publisher: Routledge

Published: 2017-10-02

Total Pages: 141

ISBN-13: 1317369092

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Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise. The ongoing expansion of multinational food and beverage companies, or ‘Big Food’, is a key factor behind these trends. This collection provides critical insight into the global expansion of ‘Big Food’, including its incursion into low-and-middle income countries. It examines the changing dynamics of the global food supply, and discusses how low-income countries can alter the ‘Big Food’-diet from the bottom-up. It examines a number of issues related to ‘Big Food’ marketing strategies, including the way in which they advertise to youths and the rural poor. These issues are discussed in terms of their public health implications, and their relation to public health activities, for example ‘soda taxes’, and the promotion of nutritionally-healthier products. This book was originally published as a special issue of Critical Public Health.

Rural Marketing
Rural Marketing

Author: C. S. G. Krishnamacharyulu

Publisher: Pearson Education India

Published: 2011

Total Pages: 420

ISBN-13: 9788177589764

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Principles of Marketing
Principles of Marketing

Author: Dr. Pardeep Kumar

Publisher: Sultan Chand & Sons

Published: 2023-08-18

Total Pages: 20

ISBN-13: 9391820166

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This textbook “Principles of Marketing' has incorporated all the components of the syllabus of the University of Delhi Undergraduate Curriculum Framework-2022, based on NEP, Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing B.Com. (Hons.): Semester-IIIrd. This textbook has been specifically designed and written as a standard textbook for UGCF Discipline Specific Course: 3.3 Paper: Principles of Marketing B.Com.(Hons) IIIrd Semester. This textbook meets the requirement of the syllabus of Delhi University for UGCF DSC-3.3 B.Com (H) IIIrd Semester and DSC-3.3 B.Com (Prog.). Principles of Marketing as a Discipline Specific Subject/Paper (DSC: 3.3) is a core subject introduced for B.Com (H) IInAd Year (IIIrd Semester) and B.Com (Prog.). This book has been designed and written, especially for this paper. This book also covers the entire syllabus of Discipline Specific Course- 3.3(DSC-3.3): Principles of Marketing, B.Com (Prog.) of the University of Delhi. This book meets the requirement of the B.Com (H) and B.Com (Prog.) of Discipline Specific Course. The present edition would be found useful for other professional courses. The book is written with a minimum of technical terminology and the format is clearly structured in accordance with the syllabus of the University of Delhi.

Marketing Management, 3rd Edition
Marketing Management, 3rd Edition

Author: Kumar Arun & Meenakshi N.

Publisher: Vikas Publishing House

Published:

Total Pages: 690

ISBN-13: 9325982404

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In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'. Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands. Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing. Key Features Best Practices • Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world • Marketers can adopt these practices to elevate individual and organizational performance Corporate Insights • Examples of marketing concepts being implemented by well-known Indian companies and brands • Latest moves of companies and brands as they cope with competition and environment Case Studies • A brief case study after each chapter, focusing on specific issues dealt within the chapter Specialized Questions • Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms