The Rule of 26 For Service-Based Businesses
The Rule of 26 For Service-Based Businesses

Author: Michael Buzinski

Publisher: Independently Published

Published: 2021-05-18

Total Pages: 128

ISBN-13:

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Have you ever asked yourself, "Self, why is digital marketing so complex for service-based businesses?" Digital marketing is made complex by two main factors. The intricacies marketing agencies create to measure success for large enterprise companies. The plethora of tactics and tools available to obtain enterprise marketing goals. Neither completely pertains nor scales down to the needs of small or medium-sized businesses, and less so for service-based businesses. Michael Buzinski shows you the path to doubling your website revenue using the Rule of 26. In this easy-to-read guide to simplifying your website marketing plan, you will learn... The only three key performance indicators (KPIs) you need to track when marketing your website. The three clear objectives that will double your website revenue. How to leverage both earned and paid website marketing tactics without needing to be a marketing genius. Simple strategies that increase your revenue without proportionately increasing your workload. Stop guessing about how to make your website work for you. Leverage the Rule of 26 to grow your business by working smarter, not harder. Using Michael's clear and precise three-step website marketing plan will drastically increase the leads garnered from your website and help you get paid what you are worth.

Business Rules Management and Service Oriented Architecture
Business Rules Management and Service Oriented Architecture

Author: Ian Graham

Publisher: John Wiley & Sons

Published: 2007-02-06

Total Pages: 288

ISBN-13: 047005980X

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Business rules management system (BRMS) is a software tools that work alongside enterprise IT applications. It enables enterprises to automate decision-making processes typically consisting of separate business rules authoring and rules execution applications. This proposed title brings together the following key ideas in modern enterprise system development best practice. The need for service-oriented architecture (SOA). How the former depends on component-based development (CBD). Database-centred approaches to business rules (inc. GUIDES). Knowledge-based approaches to business rules. Using patterns to design and develop business rules management systems Ian Graham is an industry consultant with over 20 years. He is recognized internationally as an authority on business modelling, object-oriented software development methods and expert systems. He has a significant public presence, being associated with both UK and international professional organizations, and is frequently quoted in the IT and financial press.

The Three Rules
The Three Rules

Author: Michael E. Raynor

Publisher: Penguin

Published: 2013

Total Pages: 386

ISBN-13: 1591846145

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A data-driven assessment analyzes the practices of thousands of high- and low-performing companies over a forty-five-year period to reveal unique thinking habits and counterintuitive strategies.

Content Rules
Content Rules

Author: Ann Handley

Publisher: John Wiley & Sons

Published: 2010-11-11

Total Pages: 238

ISBN-13: 0470948728

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The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Model Rules of Professional Conduct
Model Rules of Professional Conduct

Author: American Bar Association. House of Delegates

Publisher: American Bar Association

Published: 2007

Total Pages: 216

ISBN-13: 9781590318737

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The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Business Model Generation
Business Model Generation

Author: Alexander Osterwalder

Publisher: John Wiley & Sons

Published: 2013-02-01

Total Pages: 295

ISBN-13: 1118656407

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"