The Real Madrid Way
The Real Madrid Way

Author: Steven G. Mandis

Publisher: BenBella Books, Inc.

Published: 2016-10-11

Total Pages: 345

ISBN-13: 1942952554

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The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

The Struggle for Madrid
The Struggle for Madrid

Author: Robert G. Colodny

Publisher: Routledge

Published: 2017-07-12

Total Pages: 426

ISBN-13: 1351473042

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The Struggle for Madrid is a study of the battles that were waged between the armies of the Spanish Republic and the armies of General Francisco Franco for the city of Madrid. It was this struggle, beginning with the collapse of Republican arms at Toledo in September, 1936, and ending with the victory of the Madrid armies at Guadalajara in March, 1937, that determined the duration and characteristics of the rest of the conflict. It was the central episode of the Spanish War. Due to international intervention, the Spanish struggle lost its purely national character and became at once a civil war of a profoundly Spanish type, a war of independence waged by a section of the Spanish people against German, Italian, and Moroccan armies, and a clash of supra national ideologies that aroused the deepest passions of peoples far removed from the immediate Spanish interests at stake. Although the passions aroused by the war distort contemporary accounts of the fighting, the totalities of these obstacles present no insurmountable barrier to a preliminary investigation of the Madrid battles. Such a study is best undertaken while many of the principal actors in the Madrid tragedy still live. If truth has been affronted the witnesses may yet speak, and from the debate margin of error will be reduced. Robert Colodny's groundbreaking cross of military history and political ambitions helps reduce the gap between fiction and fact.

The Pursuit of Glory
The Pursuit of Glory

Author: Tim Blanning

Publisher: Penguin

Published: 2007-05-31

Total Pages: 764

ISBN-13: 1101202459

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"History writing at its glorious best."--The New York Times "A triumphant success. [Blanning] brings knowledge, expertise, sound judgment and a colorful narrative style."--The Economist The New York Times bestselling volume in the Penguin History of Europe series Between the end of the Thirty Years' War and the Battle of Waterloo, Europe underwent an extraordinary transformatoin that saw five of the modern world's great revolutions--scientific, industrial, American, French, and romantic. In this much-admired addition to the monumental Penguin History of Europe series, Tim Blanning brilliantly investigates the forces that transformed Europe from a medieval society into a vigorous powerhose of the modern world. Blanning renders this vast subject immediate and absorbing by making fresh connections between the most mundane details of life and the major cultural, political, and technological transformations that birthed the modern age.

LIFE
LIFE

Author:

Publisher:

Published: 1944-12-25

Total Pages: 76

ISBN-13:

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LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.