The Retargeting Playbook
The Retargeting Playbook

Author: Adam Berke

Publisher: John Wiley & Sons

Published: 2014-03-04

Total Pages: 155

ISBN-13: 1118881168

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How to reach the 98 percent of people who leave your website without converting sales The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential. Explains how to stay in front of potential customers and convince them to come back and close the deal This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

Facebook Retargeting | Following Ads Secrets
Facebook Retargeting | Following Ads Secrets

Author: Wojciech Zalech

Publisher: Wojciech Zalech

Published: 2020-12-19

Total Pages: 112

ISBN-13: 8366456196

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Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. On the planning of development strategies, remarketing campaign schemes; 2. How to use consumer insights; 3. How to target potential customers on Facebook; 4. How to analyze user data collected by Facebook; 4. How to analyze user data collected by Instagram; 5. How to analyze user data collected by your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads campaigns; 7. Remarketing applications on Facebook; 8. Remarketing applications on Instagram; 9. Remarketing applications on your company’s website. 10. Learn three types of online visitors 11. Seven (7) Facebook ads templates that made me and my clients thousand of dollars Remarketing and how to effectively benefit from it? In other words, it is a simple marketing procedure, aimed at increasing the probability of selling your products or services, through continuous subconscious or unconscious interest of your clients in your brand. Colloquially, remarketing activities are said to be walking advertisement. Why? Because this ad is sent to customers who have somehow reacted to your ads, posts, content on the web, company website, Facebook page, they sent an email, left comments and react in a specific time range, for example 180 days. That is why it follows because it “walks” behind your potential clients, from time to time letting them know about itself.

Converting Wealthiest | Targeting Secrets
Converting Wealthiest | Targeting Secrets

Author: Wojciech Zalech

Publisher: Wojciech Zalech

Published: 2021-01-06

Total Pages: 79

ISBN-13: 836645620X

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Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will find practical knowledge: 1. How to create marketing strategies aimed at selling your products or services to the wealthiest customers; 2. How to target potential customers on Facebook; 3. How to target the wealthiest customers through Facebook Ads in your city, country or abroad; 4. How to use consumer insights; 5. How to collect data from the internet for use in your advertising campaigns; 6. How to analyze user data collected by Facebook; 7. How to increase sales and thus profits thanks to the Facebook Ads campaign; 8. How to use advanced Facebook Ads settings to target the wealthiest. 9. Learn the three types of online visitors 10. Get seven (7) Facebook ads templates that made me and my clients thousands of dollars Wealthy people like the middle class often buy online. They work that way because of the amount of time they can save and which they can spend on multiplying their assets. Wealthy people operate on relatively simple principles. They create assets that “put” their money into their wallets and not liabilities that “take out” their money. Thanks to this thinking, risk management and the profit and cost account play a very important role in their investments. If a product is able to reduce their costs and, for example, reduce their time of performing a specific activity, then wealthy people are very eager to buy a given product, because in the further action plan it will maximize their profit. Thanks to this eBook you will learn what products are bought by the wealthiest customers, how to create offers for wealthy people which will interest them, but above all you will learn how to reach the wealthiest customers via Facebook.

Traffic Secrets
Traffic Secrets

Author: Russell Brunson

Publisher: Hay House, Inc

Published: 2023-07-25

Total Pages: 353

ISBN-13: 1401973736

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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless book from the $100M entrepreneur and co-founder of the software company ClickFunnels. The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting tra­ffic (or people) to find you. And that is a tragedy. Traffic Secrets was written to help you get your message out to the world about your products and services. I strongly believe that entrepreneurs are the only people on earth who can actually change the world. It won't happen in government, and I don't think it will happen in schools. It'll happen because of entrepreneurs like you, who are crazy enough to build products and services that will actually change the world. It'll happen because we are crazy enough to risk everything to try and make that dream become a reality. To all the entrepreneurs who fail in their first year of business, what a tragedy it is when the one thing they risked everything for never fully gets to see the light of day. Waiting for people to come to you is not a strategy. Understanding exactly WHO your dream customer is, discovering where they're congregating, and throwing out the hooks that will grab their attention to pull them into your funnels (where you can tell them a story and make them an offer) is the strategy. That's the big secret. Traffic is just people. This book will help you find YOUR people, so you can focus on changing their world with the products and services that you sell.

The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build leads and Boost sales
The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build leads and Boost sales

Author: Samit Patel

Publisher: Samit Patel

Published:

Total Pages:

ISBN-13:

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"Samit's knowledge and expertise have been crucial in supporting multiple top-performing campaigns on Indiegogo. His marketing strategy clearly works and I'd recommend his agency to anyone looking to crowdfund". - Joel, Head of Indiegogo Europe The Complete Indiegogo Facebook Advertising Playbook - From Beginner to Advanced, Build Leads and Boost Sales gives you the insight, information, and action plan you need to promote, grow & market your Indiegogo crowdfunding campaign on Facebook. - Transforms a newbie with zero knowledge about Facebook advertising and Indiegogo into someone armed with action plans of advanced marketers - Step by Step - Provides the complete guide on building a high converting community for any launch on any platform whether on your own website, crowdfunding or opening of a shop. The same principles can be applied anywhere. This book will be the most valuable investment you make if you plan to launch a successful Indiegogo campaign. Samit Patel is a world-recognized leader in crowdfunding and product launches having raised over $30 million on crowdfunding platforms like Kickstarter and Indiegogo. Featured by Forbes, Alphr and Fast Company, he is also recommended by accelerators and incubators such as Virgin, HAX, Highway 1, Alchemist and Hardware Club. Samit is an official marketing expert listed on Kickstarter and Indiegogo own website for design and technology products. He is also a renowned speaker speaking to thousands around the world in areas of product launches and validation as well as crowdfunding.

The New Marketing Playbook
The New Marketing Playbook

Author: Ritchie Mehta

Publisher: Pearson UK

Published: 2021-05-12

Total Pages: 345

ISBN-13: 1292373792

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"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.

Quotations from Chairman Mao Tse-Tung
Quotations from Chairman Mao Tse-Tung

Author: Mao Tse-Tung

Publisher: Read Books Ltd

Published: 2013-04-16

Total Pages: 192

ISBN-13: 1446545318

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Quotations from Chairman Mao Tse-Tung' is a volume of selected statements taken from the speeches and writings by Mao Mao Tse-Tung, published from 1964 to 1976. It was often printed in small editions that could be easily carried and that were bound in bright red covers, which led to its western moniker of the 'Little Red Book'. It is one of the most printed books in history, and will be of considerable value to those with an interest in Mao Tse-Tung and in the history of the Communist Party of China. The chapters of this book include: 'The Communist Party', 'Classes and Class Struggle', 'Socialism and Communism', 'The Correct Handling of Contradictions Among The People', 'War and Peace', 'Imperialism and All Reactionaries ad Paper Tigers', 'Dare to Struggle and Dare to Win', et cetera. We are republishing this antiquarian volume now complete with a new prefatory biography of Mao Tse-Tung.

Visme Marketing Playbook
Visme Marketing Playbook

Author: Farzad Rashidi

Publisher: Visme

Published: 2019-12-03

Total Pages: 159

ISBN-13:

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At Visme, we are on a mission to help businesses and individuals create branded content they can be proud of, in minutes. Over 2 million people flow through our website every single month with little to no advertising. Not having multi-million dollar marketing budgets did not stop Visme from achieving consistent growth year after year. That’s why our team spent over 450 hours, documenting every single strategy we’ve used to grow our software-as-a-service (SaaS) company in a step-by-step format.

The Evergreen Traffic Playbook
The Evergreen Traffic Playbook

Author: Matt Wolfe

Publisher: Lulu.com

Published: 2018-09-27

Total Pages: 108

ISBN-13: 0359119948

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Here are a few of the topics that we cover in this in-depth online traffic guide: The Perpetual Audience Growth System: The step-by-step process that we use to consistently drive high-quality, inexpensive traffic to our site. (No one else teaches this) Omnipresence: We'll show you how to appear like you and your brand are everywhere to the right people. Content Repurposing Tactics: Learn how to create content once and then reuse it over and over again so that it drives traffic for you from multiple places. Expert Traffic Strategies: We haven't mastered every traffic strategy ourselves (yet) but we have interviewed hundreds of people who have mastered a wide range of strategies. We've compiled all of their advice into a nice, simple, reference guide.

Complete B2B Online Marketing
Complete B2B Online Marketing

Author: William Leake

Publisher: John Wiley & Sons

Published: 2012-07-24

Total Pages: 283

ISBN-13: 1118239180

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Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.