The Real Coke, the Real Story
Author: Thomas Oliver
Publisher: Select Penguin
Published: 1987
Total Pages: 234
ISBN-13: 9780140104080
DOWNLOAD EBOOKIn 1985, the Coca-Cola Company did the unthinkable; they destroyed an American institution; they changed the taste of Coke. This is the story of how the Coca-Cola Company failed to realize the value of its own product and how they turned the mistake into a marketing triumph.