The Public Relations Handbook
The Public Relations Handbook

Author: Alison Theaker

Publisher: Routledge

Published: 2004-08-02

Total Pages: 377

ISBN-13: 1134369220

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

The Complete Guide to Book Publicity
The Complete Guide to Book Publicity

Author: Jodee Blanco

Publisher: Skyhorse Publishing Inc.

Published: 2004-05

Total Pages: 308

ISBN-13: 9781581153491

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This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.

The Media Handbook
The Media Handbook

Author: Helen Katz

Publisher: Routledge

Published: 2019-05-03

Total Pages: 236

ISBN-13: 042978564X

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The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

Handbook of Public Relations
Handbook of Public Relations

Author: Robert L. Heath

Publisher: SAGE

Published: 2001

Total Pages: 820

ISBN-13: 9781412909549

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This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

The Advertising Handbook
The Advertising Handbook

Author: Helen Powell

Publisher: Routledge

Published: 2013-09-13

Total Pages: 260

ISBN-13: 1134718926

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This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.

Share This
Share This

Author: CIPR (Chartered Institute of Public Relations)

Publisher: John Wiley & Sons

Published: 2012-07-10

Total Pages: 260

ISBN-13: 1118404874

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Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.

The Savvy Author's Guide to Book Publicity
The Savvy Author's Guide to Book Publicity

Author: Lissa Warren

Publisher: Da Capo Press

Published: 2004

Total Pages: 251

ISBN-13: 9780786712755

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A leading publicist for the publishing industry shares her best advice to writers on how to maximize exposure for the work, showing writer's how to become skillful at marketing and self-promotion, while also learning how to network in the right places.

The Publicity Handbook, New Edition
The Publicity Handbook, New Edition

Author: David R. Yale

Publisher: McGraw Hill Professional

Published: 2001-05-25

Total Pages: 465

ISBN-13: 0071612742

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Thoroughly updated with information on Internet-based PR campaigns The Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists--databases, media directories, websites, and more. An indispensable guide whether you are a PR pro or entrepreneur!

The Public Relations Writer’s Handbook
The Public Relations Writer’s Handbook

Author: Whitney Lehmann

Publisher: Routledge

Published: 2019-12-06

Total Pages: 293

ISBN-13: 1351261908

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From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.