The Psychology of Graphic Design Pricing
The Psychology of Graphic Design Pricing

Author: Michael C Janda

Publisher: Independently Published

Published: 2019-02-07

Total Pages: 208

ISBN-13: 9781794390140

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Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.

The Psychology of Design
The Psychology of Design

Author: Rajeev Batra

Publisher: Routledge

Published: 2015-07-24

Total Pages: 377

ISBN-13: 1317502108

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Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

Burn Your Portfolio
Burn Your Portfolio

Author: Michael Janda

Publisher: Pearson Education

Published: 2013

Total Pages: 401

ISBN-13: 0321918681

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Offers advice on real-world practices, professional do's and don'ts, and business rules for those in the graphic arts.

Identity Designed
Identity Designed

Author: David Airey

Publisher: Rockport Publishers

Published: 2019-01-22

Total Pages: 291

ISBN-13: 1631595946

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Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

The Graphic Design Idea Book
The Graphic Design Idea Book

Author: Gail Anderson

Publisher: Laurence King Publishing

Published: 2016-04-13

Total Pages: 128

ISBN-13: 1780679939

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This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

Psychology for Designers
Psychology for Designers

Author: Joe Leech

Publisher: mrjoe press

Published:

Total Pages: 58

ISBN-13: 0995465460

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How to apply psychology to web design and the design process. - Where to find design psychology - The different types of psychology and how to apply them to digital design - How to solve design problems with psychology - How to talk about design and advocate design choices using psychology In this book, I will show you how psychological theory can be applied to design. It won’t demand you read every single research study. In fact, it contains very little in the way of theory. What it will show you are the benefits of taking a psychological approach, as well as how to find and apply relevant ideas, and advocate your design decisions based on sound psychological reasoning, making your designs – and the way you talk about them – better.

The Psychology of Graphic Images
The Psychology of Graphic Images

Author: Manfredo Massironi

Publisher: Psychology Press

Published: 2001-08

Total Pages: 330

ISBN-13: 1135679371

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Drawings are not simply tools for communication but important instruments for investigating reality and its structure. This pathbreaking book, richly illustrated, with exercises for readers, illuminates the complex interactions between the material

Visual Language for Designers
Visual Language for Designers

Author: Connie Malamed

Publisher: Fair Winds Press

Published: 2011-10

Total Pages: 241

ISBN-13: 1592537413

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Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion

Color Graphics
Color Graphics

Author: Karen Triedman

Publisher: Rockport Pub

Published: 2004

Total Pages: 173

ISBN-13: 1592530893

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Colour is one of the most effective and least expensive ways to convey a message or get a viewer's attention. Colour communicates instantly. Even before the viewer has read and understood the text, the colour scheme has conveyed something on a subconscious level. Colour has become an instant message. Color Graphics explores this phenomenon through stunning work from top international designers and examines how their use of colour has made these designs powerful and memorable. Whether its colours are bold, subtle or missing entirely, each piece is briefly examined and includes comments from the designers about the key role colour plays in their work. Additional insight comes from leading colour expert Leatrice Eiseman, who addresses topics such as where colour forecasts come from, consumers' reactions to specific colours and the role colour plays in design for children.

Design is Storytelling
Design is Storytelling

Author: Ellen Lupton

Publisher: Thames & Hudson

Published: 2017

Total Pages: 159

ISBN-13: 9781942303190

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A playbook for creative thinking, created for contemporary students and practitioners working across the fields of graphic design, product design, service design and user experience. Design is Storytelling is a guide to thinking and making created for contemporary students and practitioners working across the fields of graphic design, product design, service design, and user experience. By grounding narrative concepts in fresh, concrete examples and demonstrations, this compelling book provides designers with tools and insights for shaping behaviour and engaging users. Compact, relevant and richly illustrated, the book is written with a sense of humour and a respect for the reader's time and intelligence. Design is Storytelling unpacks the elements of narrative into a fun and useful toolkit, bringing together principles from literary criticism, narratology, cognitive science, semiotics, phenomenology and critical theory to show how visual communication mobilizes instinctive biological processes as well as social norms and conventions. The book uses 250 illustrations to actively engage readers in the process of looking and understanding. This lively book shows how designers can use the principles of storytelling and visual thinking to create beautiful, surprising and effective outcomes. Although the book is full of practical advice for designers, it will also appeal to people more broadly involved in branding, marketing, business and communication.