This book examines how developments in the technology of writing and literacy stimulated changes in Western civilization from its beginnings to the present. The study suggests that a few rather short periods between long static intervals generated significant cultural and cognitive innovations which still dominate «modern» civilization. Concentrating on these milestone eras - the first urban civilization in the Near East, the Greek and Roman periods, and the Renaissance - the author finds a consistent association of advances in the technique of writing and literacy with intense intellectual creativity.
"The story of literature in sixteen acts, from Alexander the Great and the Iliad to ebooks and Harry Potter, this engaging book brings together remarkable people and surprising events to show how writing shaped cultures, religions, and the history of the world"--
This book follows the Tapestry philosophy and it also features: multicultural reading modules in thematic units that explore the many facets of personal and societal power; unit-opening surveys provide unique input on the theme under discussion; audio tape supplements the readings and provides students with additional exposure to meaningful text.
"This book focuses on how literate artisans began to write about their discoveries starting around 1400: in other words, it explores the origins of technical writing. Artisans and artists began to publish handbooks, guides, treatises, tip sheets, graphs and recipe books rather than simply pass along their knowledge in the workshop. And they tried to articulate what the new knowledge meant. The popularity of these texts coincided with the founding of a "new philosophy" that sought to investigate nature in a new way. Smith shows how this moment began in the unceasing trials of the craft workshop, and ended in the experimentation of the natural scientific laboratory. These epistemological developments have continued to the present day and still inform how we think about scientific knowledge"--
Discover the power of (finally) getting unstuck, claiming your clarity, and becoming the person whose life you want to live–all through a simple self-care practice you can build into your daily routine. For anyone who's trying to make sense of their life, who wants to get unstuck from the patterns that hold them back, hear this incredible news: everything you need for the freedom you want is entirely within reach. This practice and pathway is free, it's readily available every day of your life, it takes just minutes of your time, and anyone can do it. Author, writing coach, and speaker Allison Fallon's life transformed when she discovered the power of a daily writing practice. As it turns out, using your words is one of the most powerful means you have for unlocking your life. The Power of Writing It Down is your guide to this transformative tool available to us all. In as little as five to twenty minutes a day, scientific research shows this daily practice can help you: Identify your ruts and create new neurological grooves toward better habits Find fresh motivation and take ownership of your life Heal from past pain and trauma Relieve anxiety and depression Contextualize life's setbacks and minor frustrations Live a more confident, balanced, and healthy life …and so much more Drawing from years of coaching hundreds through the writing process–from first-timers to New York Times bestselling authors–Allison shares tried and tested practices for getting started, staying inspired, and using this simple habit to shift how you feel and show up to your life. Pen and paper is simply the method, but the reward is the real magic: new depths of self-discovery, creativity, and intentionality for living.
Joseph Sugarman has been recognized worldwide for his ability to create persuasive advertising copy that turns a prospect into a customer. ADVERTISING SECRETS OF THE WRITTEN WORD is a comprehensive textbook that teaches you the step-by-step techniques you can follow to write advertising copy - the same lessons taught at his exclusive $3,000 seminars. The entertainingly illustrated book provides insights into the skills it takes to be a great copywriter & how to develop them. It then takes you into the thought process of ad creation, providing a very disciplined procedure that anybody can follow. A chapter reveals the "psychological triggers" & how they can be used effectively to "cause prospects to exchange their hard-earned money for your product or service." The book also presents many personal stories, advertising examples & many of Sugarman's own ads along with the reasons for their success or failure. Ray Schultz, editor of Direct Magazine says, "There is no better model for copywriters or magazine editors than Joe Sugarman." Quotes by Richard Thalheimer, President of The Sharper Image, Jack Canfield, co-author of Chicken Soup for the Soul & Vice President Albert Gore are shown on the back cover.
