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Author: Mark Jordan Landau
Publisher: American Psychological Association (APA)
Published: 2014
Total Pages: 301
ISBN-13: 9781433815799
DOWNLOAD EBOOKThis book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).
Author: J. Charteris-Black
Publisher: Springer
Published: 2016-01-03
Total Pages: 252
ISBN-13: 0230501702
DOWNLOAD EBOOKThis book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
Author: Michael Berman
Publisher: Crown House Publishing
Published: 1999-09-21
Total Pages: 228
ISBN-13: 1845905466
DOWNLOAD EBOOKPacked with original stories and visualisations, this is a must-buy resource for teachers, trainers and therapists who are looking for new approaches to group work, or are simply story-telling enthusiasts. " An essential part of our professional development library and widely consulted" Fiona Balloch, Principal, Oxford House College, London
Author: George Lakoff
Publisher: University of Chicago Press
Published: 1980-11-01
Total Pages: 256
ISBN-13: 9780226468006
DOWNLOAD EBOOKThe now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.
Author: Raymond Gozzi
Publisher: Hampton Press (NJ)
Published: 1999
Total Pages: 0
ISBN-13: 9781572731233
DOWNLOAD EBOOKThis work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of metaphor in oral, writing, print, and electronic media.
Author: Rajinder Dudrah
Publisher:
Published: 2020-05-05
Total Pages: 336
ISBN-13: 9781783749294
DOWNLOAD EBOOKCreative Multilingualism: A Manifesto is a welcome contribution to the field of modern languages, highlighting the intricate relationship between multilingualism and creativity, and, crucially, reaching beyond an Anglo-centric view of the world.
Author: Theodore L. Brown
Publisher: University of Illinois Press
Published: 2003
Total Pages: 244
ISBN-13: 9780252028106
DOWNLOAD EBOOKA new perspective on how scientists reason about the world, design and interpret experiments and communicate with one another and with the larger society outside science.
Author: Michael Michalko
Publisher: New World Library
Published: 2011-08-31
Total Pages: 258
ISBN-13: 1608680258
DOWNLOAD EBOOKWhy isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Bestselling creativity expert Michael Michalko shows that in every ?eld of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches that diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of lightbulb-moment thinking that changes lives — for the better.
Author: George Lakoff
Publisher: University of Chicago Press
Published: 2009-07-27
Total Pages: 243
ISBN-13: 0226470989
DOWNLOAD EBOOK"The authors restore metaphor to our lives by showing us that it's never gone away. We've merely been taught to talk as if it had: as though weather maps were more 'real' than the breath of autumn; as though, for that matter, Reason was really 'cool.' What we're saying whenever we say is a theme this book illumines for anyone attentive." — Hugh Kenner, Johns Hopkins University "In this bold and powerful book, Lakoff and Turner continue their use of metaphor to show how our minds get hold of the world. They have achieved nothing less than a postmodern Understanding Poetry, a new way of reading and teaching that makes poetry again important." — Norman Holland, University of Florida
Author: Anne Miller
Publisher: Chiron Assoc Incorporated
Published: 2004
Total Pages: 0
ISBN-13: 9780976279402
DOWNLOAD EBOOKYou might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller's ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller's book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two.
