The Photographer's MBA

The Photographer's MBA

Author: Sal Cincotta

Publisher: Peachpit Press

Published: 2012-11-20

Total Pages: 313

ISBN-13: 0133132706

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If you have finally taken the leap with your photography and gone into business–or if you are considering it– The Photographer’s MBA will prove a helpful guide in navigating the often confusing and occasionally frustrating territories of business, marketing, pricing, and contracts. Photographer Sal Cincotta, who runs a highly successful portrait, senior, and wedding photography business, deftly leads you through “the other 90%” of the job of a photographer. In this book, you will: Consider what kind of business entity is best suited for you, such as a sole proprietorship, S-Corp, or LLC Learn about the critical importance of both business plans and marketing plans, and how they will help you reach your short-term and long-term goals Understand branding’s elements and how to define your own brand so that you stand out from the crowd Assess your social media strategy to optimize your presence online, and learn about search engine optimization (SEO) to increase your findability Tackle costs, pricing, and contracts (including copyright and model releases) At the end of each chapter, Sal offers a Next Steps section, containing exercises that challenge you to actively implement the overall lessons in the book. By helping you create a solid plan, a strategy you can implement, and a vision for your business, The Photographer’s MBA gets you well on your way to creating and sustaining a photography business that will grow and succeed for years to come.


The Photographer's MBA, Senior High School Portraiture

The Photographer's MBA, Senior High School Portraiture

Author: Sal Cincotta

Publisher: Pearson Education

Published: 2013-11-14

Total Pages: 241

ISBN-13: 0321940121

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Learn quickly about all aspects of the lucrative high school senior portrait market, from shooting, posing, and lighting, to pricing, marketing, and contracts! Learn from an established pro photographer who has grown his business into a million-dollar brand Covers all the basics needed to get a high school senior photography business off the ground and running Author has great following and traction via social media, website, and magazine platforms


Photographer's Legal Guide

Photographer's Legal Guide

Author: Carolyn E. Wright

Publisher:

Published: 2006

Total Pages: 132

ISBN-13:

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The Photographer's Legal Guide provides essential tools and basic information to navigate the complexities of legal issues in the business of photography. It addresses the important issues such as copyright, taxes, business structures, contracts and insurance in an easy to read and understand manner.


Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth

Author: Sarah Petty

Publisher: Greenleaf Book Group

Published: 2012

Total Pages: 209

ISBN-13: 1608322823

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A revelation for small business owners: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Petty and Verbeck inspire you to live your passion and pass your enthusiasm on to your customers, without succumbing to the pressure to discount.


The Hollywood MBA

The Hollywood MBA

Author: Tom Reilly

Publisher: Macmillan

Published: 2017-01-10

Total Pages: 273

ISBN-13: 1250099188

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What would you do if alligators were loose in your office? Or if your place of business changed 80 times during a four month period? What if two of your key employees were infant twins? Or you were asked to manage 130 people who were hired yesterday? Tom Reilly has faced these obstacles and thousands more in his three-decade career managing major motion pictures. He’s led more than 100,000 employees and been responsible for overseeing over two billion dollars in pro-rated production budgets and learned that successful management isn’t about what you want; the question is, what do you NEED? Often filming at live locations, Reilly was forced to adopt a unique set of strategies to accommodate for extreme workplace conditions and the challenge of leading and managing big budget projects, a revolving-door workforce of technicians, and actors such as Al Pacino, Robert de Niro, Tom Hanks, Charlize Theron, Sean Connery, and Harrison Ford. In The Hollywood MBA, Reilly explores the ten key strategies he utilized to manage big crews, big budgets, and big personalities on major motion pictures, and shows us how these strategies can be leveraged in any business for success. With an eye for making small adjustments to management strategy that produce big results, Reilly utilizes the narrative backdrop of the film set as an extreme case study in modern management identifying proven, easy-to-implement, and often counter intuitive practices that will increase engagement, team cohesion, efficiency, creativity, quality, and the bottom line in any industry.


A Companion to Photography

A Companion to Photography

Author: Stephen Bull

Publisher: John Wiley & Sons

Published: 2020-03-16

Total Pages: 568

ISBN-13: 1405195843

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The study of photography has never been more important. A look at today's digital world reveals that a greater number of photographs are being taken each day than at any other moment in history. Countless photographs are disseminated instantly online and more and more photographic images are earning prominent positions and garnering record prices in the rarefied realm of top art galleries. Reflecting this dramatic increase in all things photographic, A Companion to Photography presents a comprehensive collection of original essays that explore a variety of key areas of current debate around the state of photography in the twenty-first century. Essays are grouped and organized in themed sections including photographic interpretation, markets, popular photography, documents, and fine art and provide comprehensive coverage of the subject. Representing a diversity of approaches, essays are written by both established and emerging photographers and scholars, as well as various experts in their respective areas. A Companion to Photography offers scholars and professional photographers alike an essential and up-to-date resource that brings the study of contemporary photography into clear focus.


The Every Day MBA

The Every Day MBA

Author: Chris Dalton

Publisher: Pearson UK

Published: 2015-01-02

Total Pages: 211

ISBN-13: 1292016779

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'This is an invaluable guide for any manager looking to apply MBA thinking in the real world. Strongly recommended.' Gordon Seabright, Director of the Eden Project 'Packed with insights, tools, tips, cases and know-how, this easy-to-read book will accelerate your ability to deal with challenging management issues. A must for every manager.' Jessica Pryce-Jones, Joint CEO, iOpener Institute for People and Performance 'This fantastic book ​will help you to challenge the mental barriers of the status quo.' Peter Meier, CEO, Kuoni Travel Holding Ltd Transform your career and revolutionise how you work with the very best learning from the world’s leading business schools. Delivering many of the key benefits of a top-notch business education, without the hefty price tag and big time investment, The Every Day MBA will guide, challenge and inspire you to better results, wherever you are in your career. Use the powerful combination of the best business models with your own experience and awareness to quickly develop the same game-changing thinking, tactical behaviours and dynamic strategies that MBA graduates know really work. Find out what it really takes to be a leader in business and use MBA thinking to take your business knowledge and practice to a brilliant new level – today, tomorrow and every day.


Digital Photography for Next to Nothing

Digital Photography for Next to Nothing

Author: John Lewell

Publisher: John Wiley & Sons

Published: 2011-08-26

Total Pages: 385

ISBN-13: 0470970588

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Take photos like a pro without breaking the bank by using FREE and nearly FREE software and hardware explained in this book. Get professional looking shots from a low-cost camera Save money by building your own lighting rigs, tripods, monopods and stabilisers for next to nothing Learn how to use older lenses on modern digital cameras, and make your own macro lens, lens hoods, flash diffusers, flash concentrators, decorative Bokeh effect lenses and more Use dozens of FREE and low cost photo applications for processing, viewing, cataloguing, editing, creating HDR, and photo stitching Build powerful photography processing and editing suites with free software and plugins that go head to head with expensive tools like Adobe Photoshop and Lightroom


The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career

The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career

Author: Jack Welch

Publisher: HarperCollins UK

Published: 2015-04-14

Total Pages: 238

ISBN-13: 0007594380

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Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today – and tomorrow.