A perfectly poured history of the world's greatest beer. "Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!" -Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine? "Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and-of course-the one-and-only way to properly pour a pint. You can taste the stout porter on every page." -Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
With over 300 breweries opening in the UK every single year, why not swap 'a pint of the usual' for something more unusual? Andy Hamilton has tried hundreds, if not thousands, of pints from the avalanche of new flavours now available and has convinced commercial, craft and home brewers across Britain to share some of their top secret best recipes. - Learn how to taste - and talk - beer like the professionals. - Drink some of the finest ales made in Britain. - Find out the secrets of a perfect porter, an irresistible IPA, a super stout or that marvellous mild. An in-depth tour of beer and brewing, this is the essential companion for anyone who enjoys a decent British pint. Cheers!
Grilling just got better. Nothing beats cracking open a crisp brew over flame-grilled food on a hot summer afternoon. But who wants to be stuck behind the grill all day? With Mike Lang's One-Beer Grilling, you can create that awesome, smoke-infused meal before you finish your first cold one. Complete with grill-savvy tips to master the flame and a variety of recipes from essential food groups like red meat and pizza, you’ll be kicking back with great food in the time it takes to drink a beer. Enjoy over 75 mouthwatering dishes with friends and family, including: • Planked Portobellos • Chipotle Marinated Skirt Steak Tacos • Grilled Rib-eye with Herb Compound Butter • Beer-Can Chicken • Carolina Pork Sliders with Coleslaw • Spicy Rum Shrimp Skewers • Smoked Macaroni and Cheese • BBQ Pulled Pork Pizza Every recipe includes the perfect beer pairing to make mealtime even more enjoyable. Whether you’re a new cook or a cedar-plank pro, One-Beer Grilling makes it easy to grab a beer and fire up the grill for great meals in minutes!
One man's tour of Ireland on tap; a rollicking travelogue in the tradition of Round Ireland with a Fridge and McCarthy's Bar. "Regret" is the word that best describes Evan McHugh's first taste of Guinness. For an Australian raised on Vegemite, Ireland's black brew is very much an acquired taste. But the travel-writer is committed to acquiring it. Determined to discover exactly what makes a pint of Guinness so legendary, he crosses the Emerald Isle in search of his answers. But in sampling pints as he goes, McHugh soon realizes that in each town, and at every pub, someone always says that the best glass of Guinness is to be found . . . . somewhere else. In his comedic and sentimental journey, McHugh and his companion, Twidkiwodm (the-woman-he-didn't-know-he-would-one-day-marry), hitch around Ireland, meeting unforgettable characters. He goes rowing with a German bagpiper on the lakes of Killarney, windsurfing with a one-armed man in Dingle, survives an encounter with poteen and even finds his own bar . . . but keeps searching for the perfect pint. As entertaining as it is informative, Pint-Sized Ireland is both a hilarious travelogue and thoughtful diary. McHugh's comedic voice swiftly moves in and out of pubs, peering into froth-rimmed pints, and leading readers to question: So does he ever find the perfect pot of black gold? Those who have rested upon the barstools of Ireland, who have sought the famed "perfect pint of Guinness," realize that perfection rests in more than just the taste. McHugh captures the visceral experience of Guinness and Ireland in a warm memoir that's perfect to savor. International Praise for Pint-Sized Ireland "McHugh's idea of traveling is one continuous pub crawl . . . an entertaining homage to the black brew." ---The Age (Australia) "McHugh's writing style is intelligent, quirky, and conversational. The result is a consummately easy to read book, amusing and engaging. It'll make you want to go in search of your own perfect pint." ---Adventure Travel "This is a lovely book, well written, full of humorous anecdotes and works both as a travelogue and as a guide to drinking in Ireland. One of the real joys of this book is the way that the author captures the nuances and syntax of the way the people speak (‘"Rooit", said the pub-landlord, ‘in ye coom"'). After a few pages you find yourself falling into this yourself and by the time you finish the book you will have developed a full-blown Irish accent."---www.bootsnall.com
Andy Hamilton travels the length of Britain in a quest to uncover new and unusual beers and to find that elusive perfect pint With more than 200 new breweries opening in the UK every single year, there's no excuse for residents or visitors sticking to "a pint of the usual." Beer advocate Andy Hamilton has tried literally hundreds if not thousands of pints in this avalanche of flavors, to make sure that you don't miss out on the perfect porter, an irresistible IPA, a super stout, or that marvelous mild. Discover how to tempt a lager lover off lager, which beer will win over wine lovers, the ideal temperature for serving ale, and the best glass to drink it from. He also provides 40 recipes for readers to experiment with, from ancient times to the modern day, uncovering secret ingredients. Includes dual measures.
Read Christina Perozzi and Hallie Beaune's posts on the Penguin Blog. Move over, Merlot. Craft beer has finally found a place at the fine dining table. Renowned beer sommeliers Hallie Beaune and Christina Perozzi offer a down-to-earth guide to craft and artisanal brews that celebrates beer for what it truly is: sophisticated, complex, and flavorful. Beaune and Perozzi cover everything from beer basics to the science behind beer, food and beer pairings, home brewing, and tips for perfecting one’s palate. This edgy, no-nonsense guide exposes hidden truths, debunks every misconception, and reveals the power that comes with knowing an ale from a lager.
Evan McHugh meanders around the Emerald Isle in search of the perfect Guinness. It's a tough job, but someone had to do it! And he meets a cast of unforgettable characters along the way; He's sung an old Irish love song that is supposed to lead to marriage (and does), goes rowing with a flame-haired German bagpiper on the lakes of Killarney, windsurfing with a one-armed man, encounters poteen and (just) lives to tell the tale, and much more in this engaging and engrossing bit of blarney.
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
