The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises
The Penguin Small Business Guide: the complete reference handbook for small to medium enterprises

Author: Nicholas Humphrey

Publisher: Penguin Group Australia

Published: 2010-06-28

Total Pages: 382

ISBN-13: 174253077X

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Whether you already own a small or medium business, or you are thinking of buying or starting one, The Penguin Small Business Guide is your first step to success. This new edition will keep you up-to-date with the changing face of Australian small business. In this practical, easy-to-understand guide, Nicholas Humphrey gives advice on: preparing a business plan effective marketing and public relations strategies how to comply with the new workplace relations legislation understanding your key legal and regulatory obligations making the most of the Internet and e-commerce preparing financial statements and forecasts raising money minimising risk exposure and tax obligations This book also includes fascinating case studies of successful business owners - from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally. With its detailed examples, valuable checklists and contact details, this essential guide unlocks the secrets of small business. 'You don't have to read much past this first few pages of this book to realise it is a thoroughly researched, meticulously verified work.' – Sydney Morning Herald

The Penguin Small Business Guide
The Penguin Small Business Guide

Author: Nicholas Humphrey

Publisher: Penguin Group Australia

Published: 2007-06-04

Total Pages: 376

ISBN-13: 174228132X

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Whether you already own a small or medium business, or you are thinking of buying or starting one, The Penguin Small Business Guide is your first step to success. This new edition will keep you up-to-date with the changing face of Australian small business. In this practical, easy-to-understand guide, Nicholas Humphrey gives advice on:preparing a business planeffective marketing and public relations strategieshow to comply with the new workplace relations legislationunderstanding your key legal and regulatory obligationsmaking the most of the Internet and e-commercepreparing financial statements and forecastsraising moneyminimising risk exposure and tax obligationsThis book also includes fascinating case studies of successful business owners – from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally. With its detailed examples, valuable checklists and contact details, this essential guide unlocks the secrets of small business.

How to Start Your Own Business
How to Start Your Own Business

Author: DK

Publisher: Penguin

Published: 2021-02-09

Total Pages: 224

ISBN-13: 0744042976

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This is your foolproof guide on how to make your start-up stand out from the crowd! Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business. Are you looking to start a business? You’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true. The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever! This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It’s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management. This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business. - Easy-to-understand graphics. - No-nonsense advice and jargon-free language. - Insightful and inspiring quotes from the most successful minds in business. This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone. Complete the Series: This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.

Virus-proof Your Small Business
Virus-proof Your Small Business

Author: Douglas Kruger

Publisher: Dorling Kindersley Ltd

Published: 2020-04-12

Total Pages: 134

ISBN-13: 0241478723

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The past two decades were among the most prosperous in history, with over a billion people lifted out of extreme poverty. Then 2020 hit, and, along with it, the coronavirus pandemic. The effect on economies will be extreme. What can small businesses do to survive the Covid-19 crisis? Business coach and author Douglas Kruger provides actionable answers, with a list of 50 practical ways your business can survive - and even thrive - during this time of uncertainty. Business survival entails a simple formula. You must achieve and maintain profits over costs. There are a remarkable number of creative things you can do to stay on the right side of this equation, provided you don't lose your head. Do these things well and you'll be able to keep your staff employed, continue to serve your customers, grow awareness of your brand, and even come out of this difficult period positioned for growth. Right now, owners of small businesses need every smart-cut they can find. Virus-proof Your Small Business provides no fewer than 50, including how to manage and safeguard your cash flow; get your head around the size of the challenge and begin thinking in productive ways; cut costs without cutting employment; use different channels to deliver the same offering; ensure that those who supply you, and those you serve, stay open too.

Please Don't Sit on My Bed in Your Outside Clothes
Please Don't Sit on My Bed in Your Outside Clothes

Author: Phoebe Robinson

Publisher: Penguin

Published: 2022-06-21

Total Pages: 353

ISBN-13: 0593184920

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THE NATIONAL BESTSELLER, NOW IN PAPERBACK “Another hilarious essay collection from Phoebe Robinson.”—The New York Times Book Review “Strikes the perfect balance of brutally honest and laugh-out-loud funny. I didn’t want it to end.”—Mindy Kaling, New York Times bestselling author of Why Not Me? With sharp, timely insight, pitch-perfect pop culture references, and her always unforgettable voice, New York Times bestselling author, comedian, actress, and producer Phoebe Robinson is back with her most must-read book yet. In her brand-new collection, Phoebe shares stories that will make you laugh, but also plenty that will hit you in the heart and inspire a little bit of rage, and maybe a lot of action. That means revealing her perspective on performative allyship, white guilt, and what happens when white people take up space in cultural movements; exploring what it’s like to be a woman who doesn’t want kids living in a society where motherhood is the crowning achievement of a straight, cis woman’s life; and discussing how the dire state of mental health in America means that taking care of one’s psychological well-being—aka “self-care”—usually requires disposable money. She also shares tales of her mom slowpoking before a visit with Mrs. Obama, the stupidly fake reassurances of zip-line attendants, her favorite things about dating a white person from the UK, and how the lack of Black women in leadership positions fueled her to become the Black lady-boss of her dreams. By turns perceptive, hilarious, and heartfelt, Please Don’t Sit on My Bed in Your Outside Clothes is not only a brilliant look at our current cultural moment, it's also a collection that will stay with readers for years to come.

HBR Guide to Buying a Small Business
HBR Guide to Buying a Small Business

Author: Richard S. Ruback

Publisher: Harvard Business Review Press

Published: 2017-01-17

Total Pages: 220

ISBN-13: 1633692515

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An all-in-one guide to helping you buy and own your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

The Complete Idiot's Guide to Starting Your Own Business
The Complete Idiot's Guide to Starting Your Own Business

Author: Ed Paulson

Publisher:

Published: 1995

Total Pages: 342

ISBN-13: 9781567615296

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Act on your dreams of starting a business with this lighthearted, user-friendly guide that provides expert advice on business planning, financing, legal concerns, and marketing issues--all the information one needs to become his or her own boss. Line drawings.

Ask
Ask

Author: Ryan Levesque

Publisher: Hay House, Inc

Published: 2019-07-02

Total Pages: 217

ISBN-13: 1401958796

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The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.

The Complete Idiot's Guide to Twitter Marketing
The Complete Idiot's Guide to Twitter Marketing

Author: Brett Petersel

Publisher: Penguin

Published: 2012-05-01

Total Pages: 337

ISBN-13: 1101584742

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Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.

The 5 Big Lies About American Business
The 5 Big Lies About American Business

Author: Michael Medved

Publisher: Forum Books

Published: 2009-12-01

Total Pages: 274

ISBN-13: 0307464954

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WHY FEEL EMBARRASSED BY BUSINESS? Every American benefits every day from the phenomenal productivity of the free market, so why do so many people feel guilty or skeptical about our business system? In this passionately argued, eye-opening book, talk-radio star and bestselling author Michael Medved provides detailed and devastating rebuttals to the most widely circulated smears against capitalism. MYTH: Big business is bad, small business is good. TRUTH: Every big business began life as a small business, and every small business today yearns for enough success to become a big business tomorrow. For some products—like cars or electrical power—little companies can’t benefit their workers or customers as reliably as huge corporations. MYTH: Business executives are overpaid and corrupt. TRUTH: Top leaders will always command top dollar, and a company can’t limit executive pay without limiting its access to talent. Ferocious, long-term competition in the corporate world ultimately rewards focus and hard work, not short cuts and corruption. MYTH: You can count on better treatment from the government than from business. TRUTH: If a private company deals with you poorly, you can take your business elsewhere. But with the government’s power, you get only two choices: compliance or jail. Medved responds to business-bashing lies with the slashing wit, irrefutable facts, fascinating historical nuggets, illuminating anecdotes, and liberating clarity that made him one of the top-ten talk-radio hosts in the United States. This audacious and urgently needed book provides energy and inspiration for a beleaguered free-market system poised for its unstoppable comeback.