The Nonfiction Book Marketing and Launch Plan

The Nonfiction Book Marketing and Launch Plan

Author: Stephanie Chandler

Publisher:

Published: 2022-03

Total Pages:

ISBN-13: 9781949642858

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If you feel overwhelmed, frustrated, or disappointed by all that is involved in marketing your book, you are not alone. Help is found within these pages. Many authors cross the publishing finish line and assume the hard part is in the rearview mirror, only to discover that book marketing requires far more effort than anticipated. The truth is that marketing books is not easy, though neither is raising children, writing your manuscript, advancing your career, or doing anything worthwhile. The Nonfiction Book Marketing and Launch Plan will help you sort through all the noise and identify the best strategies to successfully promote your unique book. Whether you plan to launch your book in the future, or it's been out for years, this one-of-a-kind workbook and planning guide delivers a step-by-step approach to help you sell more books. You will learn how to:?Cultivate your Tribe of Influence and build a community of lifelong fans.?Carve out a niche audience and establish yourself as an influencer in your field.?Identify content marketing strategies that get and keep your readers' attention.?Act as your own publicist to attract traditional and online media coverage.?Utilize beta readers and a launch team to amplify results of your next book launch.?Generate book reviews and inspire word-of-mouth with readers.?Optimize sales on Amazon using simple tactics that lead to big results. ?Locate opportunities to sell books in large volumes.?Break into speaking, work with corporate sponsors, leverage opportunities with nonprofits and trade associations, and so much more.This workbook reads like a book, yet it also includes over fifty exercises you can complete along the way. There has never been such a thorough resource to assist you in avoiding mistakes new authors make, assist you attracting lifelong fans, and help you develop your career as a successful nonfiction author. If you're ready become an influencer in your field, increase your book sales, and build a long-term career as an author, this book holds the action plan you need to reach your goals.


The Nonfiction Book Marketing Plan

The Nonfiction Book Marketing Plan

Author: Stephanie Chandler

Publisher:

Published: 2013-07

Total Pages: 226

ISBN-13: 9781935953548

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After finally getting a book published, many authors find that the hardest part wasn't actually writing the book or getting it into print. The biggest challenge lies in marketing the book. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. The Nonfiction Book Marketing Plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective. You will learn how to: Develop your own unique book marketing plan Establish authority in your field for your subject matter Build an effective website and leverage the power of blogging Reach your audience with Twitter, Facebook, LinkedIn, Google+, Pinterest, and YouTube Attract media attention with DIY publicity strategies that generate big exposure Boost sales on Amazon with insider tips to help you gain more visibility for your book Participate in book awards programs, book signing events, and other offline strategies Host ebook giveaways, write for websites, participate in Internet radio shows, and other powerful online marketing tactics Break in to professional speaking-for free or for fee Leverage your book to generate revenues from consulting, information products, and much more Each chapter concludes with an interview with a successful nonfiction author, providing even more real-world insight. Written for new and established authors of business, self-help, health and wellness, memoir, how-to, and other nonfiction books, The Nonfiction Book Marketing Plan will help you identify proven tactics that you can begin implementing immediately to reach your audience and sell more books. Stephanie Chandler is the author of several books including Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business. She is also CEO of AuthorityPublishing.com, specializing in custom publishing for nonfiction books and social media marketing services for authors, and NonfictionAuthorsAssociation.com, a community dedicated to providing marketing education for members. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek, and Wired magazine, and she is a blogger for Forbes. Visit StephanieChandler.com for more information or follow her on Twitter: @bizauthor.


The Nonfiction Book Publishing Plan

The Nonfiction Book Publishing Plan

Author: Stephanie Chandler

Publisher:

Published: 2018-09-14

Total Pages: 304

ISBN-13: 9781949642001

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Are you ready to turn your passion into a profitable business? The Nonfiction Book Publishing Plan is loaded with proven strategies, real-world examples, and fascinating interviews with successful authors who started from scratch just like you. In this content-rich book, you will learn how to: Identify profit opportunities from and around your book Set up a legitimate and professional author-publisher business Write your manuscript faster than you thought possible Avoid mistakes new authors make and get your book published the right way Enlist beta readers, get endorsements from well-known authors, and generate book reviews Launch your book into the world with as much buzz as possible As nonfiction authors, publishers, and internet entrepreneurs with over three decades of combined industry experience, we understand your unique goals and challenges. We also have the experience to show you how to produce your nonfiction book in the most professional way possible, while you turn your passion into a profitable business. Whether you're writing self-development, business, memoir, how-to, spiritual, narrative, or other nonfiction book, this authoritative guide by experienced industry professionals will provide you with the solutions you need to achieve your publishing goals.


Own Your Niche

Own Your Niche

Author: Stephanie Chandler

Publisher:

Published: 2012-01-31

Total Pages: 230

ISBN-13: 9781935953289

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Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.


Savvy

Savvy

Author: Ingrid Law

Publisher: Penguin

Published: 2008-05-01

Total Pages: 353

ISBN-13: 1440634858

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A vibrant new voice . . . a modern classic. For generations, the Beaumont family has harbored a magical secret. They each possess a “savvy”—a special supernatural power that strikes when they turn thirteen. Grandpa Bomba moves mountains, her older brothers create hurricanes and spark electricity . . . and now it’s the eve of Mibs’s big day. As if waiting weren’t hard enough, the family gets scary news two days before Mibs’s birthday: Poppa has been in a terrible accident. Mibs develops the singular mission to get to the hospital and prove that her new power can save her dad. So she sneaks onto a salesman’s bus . . . only to find the bus heading in the opposite direction. Suddenly Mibs finds herself on an unforgettable odyssey that will force her to make sense of growing up—and of other people, who might also have a few secrets hidden just beneath the skin.


How to Start and Run a Used Bookstore

How to Start and Run a Used Bookstore

Author: Stephanie Chandler

Publisher: Lulu.com

Published: 2006-02

Total Pages: 120

ISBN-13: 1411678044

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If you have ever considered opening a used bookstore, here is your chance to learn from someone who knows first-hand what it takes. Author Stephanie Chandler is the owner of Book Lovers Bookstore in Sacramento, CA. Features in this workbook include: *Worksheets: Budget planning, evaluating competition, forecasting, and more. *Business Basics: What you need to get started. *Inventory: Twelve sources for acquiring used books. *Suppliers: Library supplies, printed goods, retail supplies and more. *Shop Setup: Store layout, book categories, bookseller software and tools. *Operations Procedures: Trade policies, overstock, and a sample operations manual. *Marketing: Low-cost and no-cost tactics for maximizing exposure. *Website: Steps for setting up a website and selling books online. *Resources: Dozens of useful website links. *Business Plan: Sample business plan (actual plan used for Book Lovers Bookstore).


My Publishing Imprint

My Publishing Imprint

Author: David Wogahn

Publisher: PartnerPress

Published: 2019-08-16

Total Pages: 71

ISBN-13: 1944098135

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**2020 Gold Medal Winner—Readers' Favorite Book Awards** Are you planning to self-publish? Do you want to be a publisher? Don't settle for Amazon's free ISBN until you read this book. My Publishing Imprint answers these important questions: - Do you have to create a publishing imprint to publish a book? - Do you need to establish an entity or register a business name if you want to be recognized as the publisher of a book? - What are the legal and business considerations? - Where does your publishing imprint name appear in public and industry records? - How do you research names? - What do other indie publishers do? - What are the risks of using a free Amazon ISBN? My Publishing Imprint is your guide to understanding the facts, your options, and the key decisions you need to make before you publish a book. Once made, they cannot be reversed unless you republish your book. “This book has substance on every page that you turn. It’s filled with links to resources, guidelines, do’s, and don’ts. He also includes specific people and the way that they have evolved in their own book imprint endeavors, which is helpful when you are learning all that you can about creating a book imprint and the business behind it.” —Erin Nicole Cochran for Readers’ Favorite, Five Stars


From Entrepreneur to Infopreneur

From Entrepreneur to Infopreneur

Author: Stephanie Chandler

Publisher: John Wiley & Sons

Published: 2010-12-28

Total Pages: 171

ISBN-13: 1118044770

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Infopreneurs sell valuable information online in the form of books, e-books, special reports, audio and video products, seminars, and other media. This definitive guide will show how to master the tools and tactics of the most successful infopreneurs, so you can succeed at producing, marketing, selling, and automating delivery of information products online. This guide comes complete with interviews of successful infopreneurs.


Leap! 101 Ways to Grow Your Business

Leap! 101 Ways to Grow Your Business

Author: Stephanie Chandler

Publisher: Red Wheel/Weiser

Published: 2009-01-01

Total Pages: 256

ISBN-13: 1601630794

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Business growth requires more than a business plan and a dream. You must utilize many tools and techniques to take your company to the next level. This book presents practical strategies that you can leverage based on your business-growth goals and the distinct needs of your company. In four sections--Leverage, Execute, Accelerate, and Prosper--you will learn how to: develop a business-growth action plan; automate your business; locate business capital; identify powerful marketing strategies; harness the power of the Internet; attract the media and gain valuable exposure; boost profits by innovating; and protect your time so you can enjoy your life.--From publisher description.