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Author: Noelle Marchand
Publisher: HarperCollins UK
Published: 2017-05-01
Total Pages: 162
ISBN-13: 1474066925
DOWNLOAD EBOOKA Family-to-Be
Author: Martin Lindstrom
Publisher: Currency
Published: 2010-02-02
Total Pages: 274
ISBN-13: 0385523890
DOWNLOAD EBOOKNEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Jodi Kantor
Publisher: Little, Brown
Published: 2012-01-10
Total Pages: 276
ISBN-13: 031619347X
DOWNLOAD EBOOKAward-winning reporter Jodi Kantor takes readers deep inside the White House in an "insightful and evocative" portrait of Barack and Michelle Obama (Chicago Tribune) that will surprise even readers who thought they knew the two icons. When Barack Obama won the 2008 presidential election, he also won a long-running debate with his wife Michelle. Contrary to her fears, politics now seemed like a worthwhile, even noble pursuit. Together they planned a White House life that would be as normal and sane as possible. Then they moved in. In the Obamas, Jodi Kantor takes us deep inside the White House as they try to grapple with their new roles, change the country, raise children, maintain friendships, and figure out what it means to be the first black President and First Lady. The Obamas is filled with riveting detail and insight into their partnership, emotions and personalities, and written with a keen eye for the ironies of public life.
Author:
Publisher: McFarland
Published: 2014-11-01
Total Pages: 861
ISBN-13: 1476603936
DOWNLOAD EBOOKThis expanded fourth edition defines and cross-references 9,040 homophones and 2,133 homographs (up from 7,870 and 1,554 in the 3rd ed.). As the most comprehensive compilation of American homophones (words that sound alike) and homographs (look-alikes), this latest edition serves well where even the most modern spell-checkers and word processors fail--although rain, reign, and rein may be spelled correctly, the context in which these words may appropriately be used is not obvious to a computer.
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
Published: 2009-01-01
Total Pages: 719
ISBN-13: 1408102579
DOWNLOAD EBOOKAnagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Casimir Dukahz
Publisher:
Published: 1968
Total Pages: 289
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1993
Total Pages: 320
ISBN-13:
DOWNLOAD EBOOKReviews of the first edition: The best roster of these phenomena--Wilson Library Bulletin; a good choice for any library--RQ. Now greatly expanded, the second edition includes over 7,000 (up from 3,500) homophones (words that sound alike) and over 1,400 (up from 600) homographs (look-alikes). Words are defined and cross referenced.
Author: Lisa Genova
Publisher: Simon and Schuster
Published: 2010-08-05
Total Pages: 376
ISBN-13: 1849833710
DOWNLOAD EBOOKA moving story of a woman with early onset Alzheimer's disease, now a major Academy Award-winning film starring Julianne Moore and Kristen Stewart. Alice Howland is proud of the life she worked so hard to build. At fifty, she's a cognitive psychology professor at Harvard and a renowned expert in linguistics, with a successful husband and three grown children. When she begins to grow forgetful and disoriented, she dismisses it for as long as she can until a tragic diagnosis changes her life - and her relationship with her family and the world around her - for ever. Unable to care for herself, Alice struggles to find meaning and purpose as her concept of self gradually slips away. But Alice is a remarkable woman, and her family learn more about her and each other in their quest to hold on to the Alice they know. Her memory hanging by a frayed thread, she is living in the moment, living for each day. But she is still Alice. 'Remarkable … illuminating … highly relevant today' Daily Mail 'The most accurate account of what it feels like to be inside the mind of an Alzheimer's patient I've ever read. Beautifully written and very illuminating' Rosie Boycot 'Utterly brilliant' Chrissy Iley
Author: Ashlee Vance
Publisher: Random House
Published: 2017-01-24
Total Pages: 290
ISBN-13: 0753545101
DOWNLOAD EBOOKElon Musk is an inspirational role model for young entrepreneurs, breaking boundaries and revolutionising the tech-world. He is also the real-life inspiration for the Iron Man series of films, starring Robert Downey Junior. From his humble beginnings in apartheid South Africa, he showed himself to be an exceptionally bright child, and overcame brutal bullying to become the world's most exciting entrepreneur, founding PayPal, SpaceX, Tesla and Solar City. He has emerged as something of a superhero-like figure for today's generation of children. He's not only seen as an entrepreneur in the spirit of a Steve Jobs but as an inventor and bold thinker. He's the guy offering children the possibility of a brighter, more exciting future and has come to symbolize innovation and optimism.
Author: Marc McCutcheon
Publisher: Writers Digest Books
Published: 2003-01-01
Total Pages: 667
ISBN-13: 9781582972534
DOWNLOAD EBOOKWith more than 100,000 copies sold, Roget's Superthesaurus continues to be one resource that writers can't live without. Yet its large size makes it difficult to carry to coffee shops, writer's groups, and even to class. Finally, all of its invaluable information is now available in a pocket-size, value-priced format. Inside, users will still receive the same content they've come to depend on, including: * More than 400,000 synonyms and antonyms, organized in a clear and accessible way * The indispensable time-saving ``Word Find'' reverse dictionary * Vocabulary builders illustrated with sample sentences and well-known quotations Perfect for writers, students, and even the office, this book is a must-have reference.
