The Minneapolis Shopping News Type of Periodicals as an Advertising Medium
Author: Russell Loren Chrysler
Publisher:
Published: 1937
Total Pages: 234
ISBN-13:
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Author: Russell Loren Chrysler
Publisher:
Published: 1937
Total Pages: 234
ISBN-13:
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Publisher:
Published: 1898
Total Pages: 1152
ISBN-13:
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Publisher:
Published: 1898
Total Pages: 1034
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DOWNLOAD EBOOKAuthor: David A. Jones
Publisher: Routledge
Published: 2016-02-26
Total Pages: 124
ISBN-13: 1317679288
DOWNLOAD EBOOKPaid, earned, and social media are all crucial elements of modern electioneering, yet there is a scarcity of supplementary texts for campaigns and election courses that cover all types of media. Equally, media and politics courses cover election-related topics, yet there are few books that cover these subjects comprehensively. This brief and accessible book bridges the gap by discussing media in the context of U.S elections. David A. Jones divides the book into two parts, with the first analyzing the wide array of media outlets citizens use to inform themselves during elections. Jones covers traditional, mainstream news media and opinion/entertainment-based media, as well as new media outlets such as talk shows, blogs, and late-night comedy programs. The second half of the book assesses how campaigns and candidates have adapted to the changing media environment. These chapters focus on earned media strategies, paid media strategies, and social media strategies. Written in a concise and accessible style while including recent scholarly research, the book will appeal to students with its combination of academic rigor and readability. U.S. Media and Elections in Flux will be a useful supplementary textbook for courses on campaigns and elections, media and politics, and American introductory politics.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Published: 2008
Total Pages: 593
ISBN-13: 1593921039
DOWNLOAD EBOOKA market research guide to the entertainment and media industry. It contains trends, statistical tables, and an industry glossary. It also includes one page profiles of entertainment and media industry firms, including addresses, phone numbers, executive names.
Author:
Publisher:
Published: 1928
Total Pages: 912
ISBN-13:
DOWNLOAD EBOOKAuthor: Leonard Mogel
Publisher: Psychology Press
Published: 1998
Total Pages: 316
ISBN-13: 9780883622087
DOWNLOAD EBOOKThis premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific career tips and many interviews with experts in each field. Offering visions of "dream" jobs with a healthy dose of perspective and wisdom, this volume is intended for readers interested in pursuing careers in media and entertainment.