Media Industries

Media Industries

Author: Jennifer Holt

Publisher: John Wiley & Sons

Published: 2011-09-19

Total Pages: 306

ISBN-13: 144436023X

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Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts


The Factorization Method for Inverse Scattering from Periodic Inhomogeneous Media

The Factorization Method for Inverse Scattering from Periodic Inhomogeneous Media

Author: Kai Sandfort

Publisher: KIT Scientific Publishing

Published: 2014-10-16

Total Pages: 168

ISBN-13: 3866445504

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This book addresses the identification of the shape of penetrable periodic media by means of scattered time-harmonic waves. Mathematically, this is about the determination of the support of a function which occurs in the governing equations. Our theoretical analysis shows that this problem can be strictly solved for acoustic as well as for electromagnetic radiation by the so-called Factorization Method. We apply this method to reconstruct a couple of media from numerically simulated field data.


Media Research Methods

Media Research Methods

Author: Barrie Gunter

Publisher: SAGE

Published: 2000-02-11

Total Pages: 328

ISBN-13: 9780761956594

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In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this


Advanced Media Planning

Advanced Media Planning

Author: John R. Rossiter

Publisher: Springer Science & Business Media

Published: 2011-06-27

Total Pages: 122

ISBN-13: 144198738X

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Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner. Given that approximately ninety percent of advertising dollars are spent in media, a sound understanding of media planning is essential for the researcher and professional media planner alike. Although this book provides a novel and advanced approach to media planning, the basics are covered as well, making the book suitable for trainees. The authors argue that current media planning is still too conventional, that while reach and frequency are not incorrect, they are certainly too simplistic for modern media planning. This book introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an appropriate media strategy. The media planning software, `Media Mania', designed by Peter Danaher, can be downloaded using the following link: http://www.mbs.edu/Media-Mania-Software/.


M3

M3

Author: Ryan Stewman

Publisher:

Published: 2018-10-26

Total Pages: 132

ISBN-13: 9781729308967

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M3: Media Marketing Method is an in-depth dive into the proven social media mechanics that create success and profit in any business and industry. Written by the renowned Ryan Stewman aka the "Hardcore Closer," M3 delivers actionable advice infused with Ryan's hilarious storytelling. M3 students have gone on to earn hundreds of thousands of dollars by simply tweaking their existing marketing efforts. Ryan's detailed instructions are easy to follow and even easier to implement. If you want to bridge the revenue gap and move into the realm of the big earners, M3 will take you and your business there.


The SAGE Handbook of Social Media Research Methods

The SAGE Handbook of Social Media Research Methods

Author: Luke Sloan

Publisher: SAGE

Published: 2017-01-26

Total Pages: 709

ISBN-13: 1473987210

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With coverage of the entire research process in social media, data collection and analysis on specific platforms, and innovative developments in the field, this handbook is the ultimate resource for those looking to tackle the challenges that come with doing research in this sphere.