Loose-leaf for Operations Management
Loose-leaf for Operations Management

Author: William Stevenson

Publisher: McGraw-Hill/Irwin

Published: 2014-01-23

Total Pages: 0

ISBN-13: 9780077640415

DOWNLOAD EBOOK

Stevenson's Operations Management features integrated, up-to-date coverage of current topics and industry trends, while preserving the core concepts that have made the text the market leader in this course for over a decade. Stevenson's careful explanations and approachable format support students in understanding the important operations management concepts as well as applying tools and methods with an emphasis on problem solving. Through detailed examples and solved problems, short cases and readings on current issues facing businesses, and auto-gradable end of chapter problems and application-oriented assignments available in Connect Operations Management, students learn by doing, and the Twelfth Edition continues to offer more support for 'doing Operations' than any other.

Marketing Management
Marketing Management

Author: Greg W. Marshall

Publisher:

Published: 2022

Total Pages: 0

ISBN-13: 9781260381917

DOWNLOAD EBOOK

"No doubt about it, marketing is really changing. Marketing today is: Very strategic-customer-centricity is now a core organizational value. Practiced virtually, digitally, and socially to a greater degree than ever before imagined. Enabled and informed by analytics and new technologies. Accountable to top management through diligent attention to metrics and measurement. Oriented toward service as driver of product. "Owned" by everybody in the firm to one degree or another"--