Read and Download eBook Full
Author: Kiefer Lee
Publisher: Oxford University Press
Published: 2012-03-29
Total Pages: 605
ISBN-13: 0199609705
DOWNLOAD EBOOK'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.
Author:
Publisher:
Published: 1994
Total Pages: 986
ISBN-13:
DOWNLOAD EBOOKAuthor: Jean Jinghan Chen
Publisher: Routledge
Published: 2019-04-12
Total Pages: 165
ISBN-13: 0429798628
DOWNLOAD EBOOKFirst published in 1999, this volume aims to explore the impact of China’s recent economic reforms and dynamic economic progress on land use, the property market and construction activity under the leadership of Deng Xiaoping until his death in 1997. Following the famine and bloody mayhem of Mao Zedong’s Great Leap Forward and Cultural Revolution, Deng Xiaoping took on the task of piecing the country back together to once more become a leading world economy. Here, Jean Jinghan Chen and David Wills concentrate on his reforms and progress, examining at what point power can be said to have passed from Deng Xiaoping to Jiang Zemin, to what extent Deng’s political philosophy remained in place under the new government and what this means for China’s economic reforms on land, property and construction. The authors provide a view on how management of the physical environment needs to be considered in the context of economic progress to achieve sustainable development.
Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
Published: 2014-03-31
Total Pages: 668
ISBN-13: 1466658819
DOWNLOAD EBOOKThe modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.
Author:
Publisher:
Published: 1994
Total Pages: 1414
ISBN-13:
DOWNLOAD EBOOKAuthor: Biliang Hu
Publisher: Routledge
Published: 2007-08-07
Total Pages: 379
ISBN-13: 1134102240
DOWNLOAD EBOOKProviding an account of the role of informal institutions in Chinese rural development, this book puts forth a distinctive argument on a very important topic in Chinese economic and social affairs. Winner of the 2008 Zhang Peigang Development Economics Award
Author: Energy Library
Publisher:
Published: 1991
Total Pages: 612
ISBN-13:
DOWNLOAD EBOOKAuthor: Jonathan Michie
Publisher: Routledge
Published: 2014-02-03
Total Pages: 2166
ISBN-13: 1135932263
DOWNLOAD EBOOKThis 2-volume work includes approximately 1,200 entries in A-Z order, critically reviewing the literature on specific topics from abortion to world systems theory. In addition, nine major entries cover each of the major disciplines (political economy; management and business; human geography; politics; sociology; law; psychology; organizational behavior) and the history and development of the social sciences in a broader sense.
Author: Vassilis Papadakis
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 315
ISBN-13: 1461561957
DOWNLOAD EBOOKOver the past ten years, there has been growing interest in the process of strategic decision-making among both managers and researchers. Strategic decisions are important for five main reasons: They are large-scale, risky and hard to reverse; they are a bridge between deliberate and emerging strategies; they can be a major source of organizational learning; they play an important part in the development of individual managers and they cut accross functions and academic disciplines. Strategic Decisions summarizes the current state of the art in research on strategic decision-making, with chapters prepared by leading strategy researchers. The editors also present implications for current application and proposed directions for future research.
