The Market Oriented University
Author: John A Davis
Publisher: Edward Elgar Publishing
Published: 2016-05-27
Total Pages: 273
ISBN-13: 1781004927
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How to Market a University
Author: Teresa Flannery
Publisher: Johns Hopkins University Press
Published: 2021-01-12
Total Pages: 257
ISBN-13: 1421440342
DOWNLOAD EBOOKHow to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.
Strategic Marketing
Author: Torsten Tomczak
Publisher: Springer
Published: 2017-09-15
Total Pages: 261
ISBN-13: 3658184175
DOWNLOAD EBOOKDieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.
Market Orientation in Food and Agriculture
Author: Klaus Günter Grunert
Publisher: Springer Science & Business Media
Published: 2012-12-06
Total Pages: 288
ISBN-13: 1461313015
DOWNLOAD EBOOKIn the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research and Development Programme in the Danish Food Sector (Det F!Ildevareteknologiske Forsk nings- og Udviklingsprogram, F0TEK). The programme was based on a combination of basic research to be carried out by universities and other research institutions, and a series of collaboration projects between researchers and food companies. The programme was originally designed as a technological research programme. However, in the planning phases of the research programme, the view that the development of new technologies and products may not be sufficient to improve competitiveness made some ground. A small comer of the overall research effort was therefore set aside for market-oriented research. This comer was filled by the research programme Market-based process and product innovation in the food sector (MAPP). MAPP was a joint research programme in which researchers from several Danish universities and business schools participated; it was coordinated by the Aarhus School of Business. MAPP set out to achieve a difficult task: to conduct high quality research on various aspects of the marketing of food products, to do so in cooperation with food companies, and to win under standing and recognition from the colleagues in the food technology departments.
Developing a Market Orientation
Author: Rohit Deshpande
Publisher: SAGE
Published: 1999-04-13
Total Pages: 330
ISBN-13: 0761916938
DOWNLOAD EBOOKMarket orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Education in Vietnam
Author: Jonathan D London
Publisher: Institute of Southeast Asian Studies
Published: 2011
Total Pages: 355
ISBN-13: 9814279056
DOWNLOAD EBOOKVietnam is a country on the move. Yet contemporary Vietnam's education system is at a crossroads. Rapid economic growth has permitted rapid increases in the scale and scope of formal schooling, but there is a prevailing sense that the current education system is inadequate to the country’s needs. Sunny assessments of Vietnam's “achievements” in the sphere of education have given way to a realization that the country lacks skilled workers. Some have even spoken of an "education crisis". These are not abstract concerns. What is occurring in Vietnam's education system today has broad implications for the country’s social, political, economic, and cultural development. Featuring contributions from scholars and policy analysts from within and outside Vietnam, Education in Vietnam addresses key issues pertaining to the political economy of education, the provision and payment for primary and secondary education, and the development of vocational and tertiary education. The book marks an important contribution to existing understandings of Vietnam’s education system and contributes to broader understandings of social conditions and change in contemporary Vietnam.
Creating the Market University
Author: Elizabeth Popp Berman
Publisher: Princeton University Press
Published: 2012-01-08
Total Pages: 282
ISBN-13: 0691147086
DOWNLOAD EBOOK"Academic science in the U.S. once self-consciously avoided the market. But today it is seen as an economic engine that keeps the nation globally competitive. Creating the Market University compares the origins of biotech entrepreneurship, university patenting, and university-industry research centers to show how government decisions shaped by a new argument--that innovation drives the economy-transformed academic science"-- Provided by publisher.
Market Orientation
Author: Martin Hingley
Publisher: CRC Press
Published: 2016-05-06
Total Pages: 394
ISBN-13: 131710045X
DOWNLOAD EBOOKMarketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
The Market Driven Organization
Author: George S. Day
Publisher: Simon and Schuster
Published: 2012-12-11
Total Pages: 299
ISBN-13: 1471104478
DOWNLOAD EBOOK'Market Driven Strategy' is a buzzword that many business people use without fully grasping its meaning. Now George Day, the inventor of the phrase, follows up his groundbreaking book MARKET DRIVEN STRATEGY with practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. Based on nearly a decade of research, teaching, and consulting on the topic, THE MARKET DRIVEN ORGANIZATION shows how to apply Day's essential marketing theories to an entire company. Complete with diagnostic questionnaires and other assessment tools to identify strengths and weaknesses and lead companies through change, THE MARKET DRIVEN ORGANIZATION is an indispensable guide that will provide managers with crucial insights drawn from the most thorough research of the decade.
Marketing Library and Information Services
Author: Dinesh K. Gupta
Publisher: Walter de Gruyter
Published: 2006
Total Pages: 448
ISBN-13: 9783598117534
DOWNLOAD EBOOKMarketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
