The Making of a Name
The Making of a Name

Author: Steve Rivkin

Publisher: Oxford University Press

Published: 2005-01-13

Total Pages: 288

ISBN-13: 0199883408

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How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the secrets of successful brand names--how they've indelibly stamped cultures around the world; who makes them; why they're made; and how they're compiled, bought, sold, and protected. The book outlines what kind of names exist--the initialized, descriptive, allusive, and coined. How namers surf on brainwaves. The do's, don'ts, and nevers of naming, how the structure of names is built from the ground up and how their sounds are engineered. Why names symbolize benefits. Where in the world brands may be found, and what will become of them. Fast-paced, illustration-packed, gazing at the past and probing into the future, this is the definitive book on naming. The Making of A Name is the one book anyone interested in "owned words" must have.

Making Sense of the Divine Name in the Book of Exodus
Making Sense of the Divine Name in the Book of Exodus

Author: Austin Surls

Publisher: Penn State Press

Published: 2017-05-01

Total Pages: 264

ISBN-13: 1575064847

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The obvious riddles and difficulties in Exod 3:13–15 and Exod 6:2–8 have attracted an overwhelming amount of attention and comment. These texts make important theological statements about the divine name YHWH and the contours of the divine character. From the enigmatic statements in Exod 3:13–15, most scholars reconstruct the original form of the name as “Yahweh,” which is thought to describe YHWH’s creative power or self-existence. Similarly, Exod 6:3 has become a classic proof-text for the Documentary Hypothesis and an indication of different aspects of God’s character as shown in history. Despite their seeming importance for “defining” the divine name, these texts are ancillary to and preparatory for the true revelation of the divine name in the book of Exodus. This book attempts to move beyond atomistic readings of individual texts and etymological studies of the divine name toward a holistic reading of the book of Exodus. Surls centers his argument around in-depth analyses of Exod 3:13–15, 6:2–8 and Exod 33:12–23 and 34:5–8. Consequently, the definitive proclamation of YHWH’s character is not given at the burning bush but in response to Moses’ later intercession (Exod 33:12–23). YHWH proclaimed his name in a formulaic manner that Israel could appropriate (Exod 34:6–7), and the Hebrew Bible quotes or alludes to this text in many genres. This demonstrates the centrality of Exod 34:6–7 to Old Testament Theology. The character of God cannot be discerned from an etymological analysis of the word yhwh but from a close study of YHWH’s deliberate ascriptions made progressively in the book of Exodus.

Scandalize My Name
Scandalize My Name

Author: Terrion L. Williamson

Publisher: Fordham Univ Press

Published: 2016-10-03

Total Pages: 166

ISBN-13: 0823274748

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From sapphire, mammy, and jezebel, to the angry black woman, baby mama, and nappy-headed ho, black female iconography has had a long and tortured history in public culture. The telling of this history has long occupied the work of black female theorists—much of which has been foundational in situating black women within the matrix of sociopolitical thought and practice in the United States. Scandalize My Name builds upon the rich tradition of this work while approaching the study of black female representation as an opening onto a critical contemplation of the vagaries of black social life. It makes a case for a radical black subject-position that structures and is structured by an intramural social order that revels in the underside of the stereotype and ultimately destabilizes the very notion of “civil society.” At turns memoir, sociological inquiry, literary analysis, and cultural critique, Scandalize My Name explores topics as varied as serial murder, reality television, Christian evangelism, teenage pregnancy, and the work of Toni Morrison to advance black feminist practice as a mode through which black sociality is both theorized and made material.

Hello, My Name Is Ruby
Hello, My Name Is Ruby

Author: Philip C. Stead

Publisher: Macmillan

Published: 2013-09-03

Total Pages: 46

ISBN-13: 1596438096

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Ruby, a very small bird in a very big world, is looking for a friend, so she introduces herself in this stunning new picture book by Caldecott Medalist Stead ("A Sick Day for Amos McGee"). Full color.

Make a Name for Yourself
Make a Name for Yourself

Author: Robin Fisher Roffer

Publisher: Currency

Published: 2002-01-08

Total Pages: 226

ISBN-13: 0767904923

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One of America’s leading brand strategists shares her step-by-step program for creating an unforgettable identity in today’s marketplace. For any woman who has ever gone to work in the morning and thought "there must be more," branding expert Robin Fisher Roffer reveals the eight surefire steps for developing a unique, personal brand strategy for success by identifying your extraordinary attributes, thinking about your values and passions, and learning how to use them to build a successful and fulfilling professional life. Whether you’re starting out in the workforce, beginning your own business, changing careers, or tying to make it in the corporate world, Roffer will help you to uncover a focused direction for your career that celebrates you.

In the Name of the Father
In the Name of the Father

Author: Francois Furstenberg

Publisher: Penguin

Published: 2007-04-24

Total Pages: 353

ISBN-13: 1101651040

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In this revelatory and genuinely groundbreaking study, François Furstenberg sheds new light on the genesis of American identity. Immersing us in the publishing culture of the early nineteenth century, he shows us how the words of George Washington and others of his generation became America's sacred scripture and provided the foundation for a new civic culture, one whose reconciliation with slavery unleashed consequences that haunt us still. A dazzling work of scholarship from a brilliant young historian, In the Name of the Father is a major contribution to American social history.

Making War In The Name Of God
Making War In The Name Of God

Author: Christopher Catherwood

Publisher: Kensington Publishing Corp.

Published: 2008-10-01

Total Pages: 228

ISBN-13: 0806531673

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From Islam declaring Jihad against the west, to Arab against Jew, to Catholic against Protestant, one question resonates with the global threat we face today: Why does God inspire the killing of Man? Renowned historian Christopher Catherwood vividly recounts a saga of passion and prejudice that laid the foundation for our own troubled age. Beginning with the death in 632 of Muhammad--as much political leader and general as prophet--Islam commenced its breathtaking spread, which, under Muhammad's successors, eventually conquered an empire larger than Rome's. Even as this vast realm broke apart into Sunni and Shiite factions, the Christian retaliation--ruthlessly and unscrupulously unleashed in 1095 with the First Crusade--sparked a clash between East and West that continues to this day. The pattern would repeat itself again and again: with the Ottoman invasion of the Balkans, in which the same Islamic faith that had once been an institution of tolerance in places like Spain became an instrument of expansion; with the wars of the Reformation, when Catholic and Protestant slaughtered each other in the name of the Prince of Peace; and with the endless conflicts of today's Middle East, savagely fought over by three faiths that all worship the same God. Based on exhaustive research and written with an unflinching, unbiased eye toward revealing the often painful truth, Making War in the Name of God unveils humanity's ancient habit of sanctifying bloodshed--and exposes a past that we forget at our peril. Christopher Catherwood teaches history at Cambridge University in England and at the University of Richmond (Virginia). A fellow of the Royal Historical Society, he is the author of several acclaimed books, including Churchill's Folly: How Winston Churchill Created Modern Iraq, A God Divided: Understanding the Differences Between Islam, Christianity, and Judaism, and Whose Side Is God On?

Brand Naming
Brand Naming

Author: Rob Meyerson

Publisher: Business Expert Press

Published: 2021-12-14

Total Pages: 233

ISBN-13: 1637421567

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You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

The Name of the Rose
The Name of the Rose

Author: Umberto Eco

Publisher: Houghton Mifflin Harcourt

Published: 2014

Total Pages: 595

ISBN-13: 0544176561

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In 1327, finding his sensitive mission at an Italian abbey further complicated by seven bizarre deaths, Brother William of Baskerville turns detective.