The Internationalisation of Football Clubs. Analysis of RasenBallsport Leipzig’s Marketing Possibilities in Southeast Asia and Recommendations
The Internationalisation of Football Clubs. Analysis of RasenBallsport Leipzig’s Marketing Possibilities in Southeast Asia and Recommendations

Author: David Mariot

Publisher: GRIN Verlag

Published: 2019-10-09

Total Pages: 123

ISBN-13: 3346032612

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Bachelor Thesis from the year 2017 in the subject Sport - Sport Economics, Sport Management, grade: 2,0, Pforzheim University, language: English, abstract: The competition between professional football clubs is increasing both on a national as well as on an international level. Clubs do not only experience pressure for sporting success but also for economic profitability. As sporting success can hardly be planned, the club’s financial well-being needs to be ensured independently from results on the pitch. The rationale seems obvious, a club’s higher popularity among fans leads to higher revenues. Football is the most popular sport in the world and almost half of the world’s population is interested in the sport. With this in mind, it seems naive or even negligent that the majority of professional German football clubs keep on serving the national market only. Sounding like a repeated appeal, Karl-Heinz Rummenigge, CEO of the most internationalised German football club FC Bayern Munich, describes internationalisation as “without any alternative“. He continues by explaining “without growth on the international markets, you risk the sporting competitiveness“. With a population of over 600 Million people and a high enthusiasm for football, Southeast Asia invites football clubs to start their internationalisation in the region. Hence only a structured approach and a thoughtful strategy are required to finally and successfully enter these promising markets.

The 'Made in Germany' Champion Brands
The 'Made in Germany' Champion Brands

Author: Ugesh A. Joseph

Publisher: Routledge

Published: 2016-03-09

Total Pages: 296

ISBN-13: 1317025032

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Germany’s economic miracle is a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. In The ’Made in Germany’Â’ Champion Brands, Ugesh A. Joseph provides an extensively researched, insightful look at over 200 of Germany’s best brands to see what they stand for, what has made them what they are today, and what might be transferable. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands - truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the 'Mittelstand'. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars. All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers - the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country's image. Professionals or academics interested in business; entrepreneurship; branding and marketing; product or service development; international trade and business development policy, will find fascinating insights in this book; while those with an interest in Germany from emerging industrial economies will learn something of the secrets of German success.

Identity in Crossroad Civilisations
Identity in Crossroad Civilisations

Author: Erich Kolig

Publisher: Amsterdam University Press

Published: 2009

Total Pages: 263

ISBN-13: 9089641270

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Deze bundel gaat over de vorming van identiteit door het samenspel van etniciteit, nationalisme en de effecten van globalisering. De essays in Crossroad Civilisations: Ethnicity, Nationalism and Globalism in Asia maken de gelaagdheid en de complexiteit hiervan duidelijk.

Aristotle’s Modal Syllogistic
Aristotle’s Modal Syllogistic

Author: Marko Malink

Publisher: Harvard University Press

Published: 2013-11-01

Total Pages: 250

ISBN-13: 0674727541

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Aristotle was the founder not only of logic but also of modal logic. In the Prior Analytics he developed a complex system of modal syllogistic which, while influential, has been disputed since antiquity—and is today widely regarded as incoherent. In this meticulously argued new study, Marko Malink presents a major reinterpretation of Aristotle’s modal syllogistic. Combining analytic rigor with keen sensitivity to historical context, he makes clear that the modal syllogistic forms a consistent, integrated system of logic, one that is closely related to other areas of Aristotle’s philosophy. Aristotle’s modal syllogistic differs significantly from modern modal logic. Malink considers the key to understanding the Aristotelian version to be the notion of predication discussed in the Topics—specifically, its theory of predicables (definition, genus, differentia, proprium, and accident) and the ten categories (substance, quantity, quality, and so on). The predicables introduce a distinction between essential and nonessential predication. In contrast, the categories distinguish between substantial and nonsubstantial predication. Malink builds on these insights in developing a semantics for Aristotle’s modal propositions, one that verifies the ancient philosopher’s claims of the validity and invalidity of modal inferences. Malink recognizes some limitations of this reconstruction, acknowledging that his proof of syllogistic consistency depends on introducing certain complexities that Aristotle could not have predicted. Nonetheless, Aristotle’s Modal Syllogistic brims with bold ideas, richly supported by close readings of the Greek texts, and offers a fresh perspective on the origins of modal logic.

Sports Industry and Marketing
Sports Industry and Marketing

Author: Gaurav Goel

Publisher: Friends Publications India

Published: 2020-05-24

Total Pages: 158

ISBN-13: 9388457730

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Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. In the book strategic sports marketing, social and economic impact have been discussed.

Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy
Economy, Business and Uncertainty: New Ideas for a Euro-Mediterranean Industrial Policy

Author: Jaime Gil-Lafuente

Publisher: Springer

Published: 2018-10-13

Total Pages: 376

ISBN-13: 3030006778

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This book presents original research articles addressing various aspects of economics, management and optimization. The topics discussed include economics, finance, marketing, resource allocation strategies, fuzzy logic, and network-based techniques for the analysis of economics, management and mathematical optimization. Combining the input of contributing professors and researchers from various Spanish, Italian and Latin American universities, the book will be of interest to students, researchers and practitioners, as well as members of the general public interested in the world of Economics and Management.

The Re-Birth of the Company Town
The Re-Birth of the Company Town

Author: Matevz Straus

Publisher: Createspace Independent Publishing Platform

Published: 2016-10-25

Total Pages: 284

ISBN-13: 9781539782643

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Clusters, technopoles, milieus of innovation, science parks, company towns, corporate campuses and all other silicon-"things" are based on one simple idea - the idea of agglomeration effects. The core belief behind this approach is that physical and social proximity of companies coupled with institutional influence - generates spillover effects that are a source of new innovation and value creation. The current book explores the ever-changing relationship between businesses, society and space, documents the historical, present and coming examples of corporate landscapes, and envisions a future, in which innovative and socially-responsible companies will create inspiring, lively and socially-just urban environments.

Re-thinking Diversity
Re-thinking Diversity

Author: Cordula Braedel-Kühner

Publisher: Springer

Published: 2015-12-01

Total Pages: 303

ISBN-13: 3658115025

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This volume entails a collection of new ideas, themes and questions towards a phenomenon which we are used to refer to with the key term “diversity”. The aim of the book is to offer a cultural sciences perspective on “diversity”, to advance knowledge about it and enrich the dialogue between academics and practitioners in related domains of action. Today, changes in the demographic structures of the population, the migration flux, multiculturalism, the rising awareness concerning minorities’ rights, gender studies and so on lead to a complex picture of what “diversity” means. The narrative of a society and of most organizations is constituted by multiple layers of social categorization, segregation and identity. Therefore, “diversity” defies simple definition. The contributions in this volume approach the phenomenon from different angles and reveal new theoretical, methodological and practical perspectives on it.

Family Business and Regional Development
Family Business and Regional Development

Author: Rodrigo Basco

Publisher: Routledge

Published: 2021-04-07

Total Pages: 280

ISBN-13: 0429608993

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This book explores the relationship between families, firms, and regions and the extent to which these relationships contribute to regional economic and social development. Although family business participation in economic activities has been a common phenomenon since pre-industrial societies, and its importance has evolved throughout time and across spatial contexts, the book suggests that these factors have often been neglected in family business and regional studies. Taking this research gap into account, the book aims to deepen our understanding of the role family firms play in the regional economy. In particular, it explores two seldom studied questions. Firstly, what role do family firms play in regional development? Secondly, how do different spatial regional contexts shape family firm operations and performance? Family Business and Regional Development presents a model of "spatial familiness" and uses themes such as productivity, networks and competitiveness to shed new light on family businesses. Moreover, it approaches the juxtaposition between family business and regional studies to encourage the cross-fertilisation of ideas, theories, and research methods between the two fields. Bringing together leading experts in entrepreneurship, regional economics, and economic geography, this book will be a valuable reading for advanced students, researchers and policymakers interested in family firms, regional studies and economic geography.

Divercities
Divercities

Author: Oosterlynck, Stijn

Publisher: Policy Press

Published: 2020-01-15

Total Pages: 264

ISBN-13: 1447338189

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How do people deal with diversity in deprived and mixed urban neighbourhoods? This edited collection provides a comparative international perspective on superdiversity in cities, with explicit attention given to social inequality and social exclusion on a neighbourhood level. Although public discourses on urban diversity are often negative, this book focuses on how residents actively and creatively come and live together through micro-level interactions. By deliberately taking an international perspective on the daily lives of residents, the book uncovers the ways in which national and local contexts shape living in diversity. The book will be a valuable resource for researchers and students of poverty, segregation and social mix, conviviality, the effects of international migration, urban and neighbourhood policies and governance, multiculturality, social networks, social cohesion, social mobility, and super-diversity.