Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the company–customer relationship, and carve out a path to global business success? Profi ling dozens of today’s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
The book offers new theoretical perspectives on innovation, analyzes innovation processes in diverse innovation fields, and presents case studies that reflect the diversity of innovations fields. To what extent and in what sense does innovation characterize our societies today? Innovations are no longer limited to the economic sphere; we find them in almost all areas of society today. Diverse actors generate innovations in different, increasingly reflexive ways. New concepts, practices, and institutional forms such as open source, crowdfunding, or citizen panels expand the spectrum.
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world—once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?” Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. “For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” —Marc Benioff, CEO, Salesforce “Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” —Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" —Gary Kovacs, CEO, AVG “ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” —Lip-Bu Tan, President and CEO, Cadence Design Systems
Invent less. Innovate more. And join the next generation of successful global players. Innovation has become a mantra for organizations facing unprecedented market pressures and worldwide competition. But can it be taught or developed as a core competency? Are there rules for turning great ideas into breakthrough innovations that alter behavior and culture, change the companyâ??customer relationship, and carve out a path to global business success? Profiling dozens of todayâ??s most innovative organizations, The Innovation Zone delivers a new playbook for creating a structured business model of innovation that focuses on process, not products, to generate sustainable value and competitive dominance.
Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of how everyday market activity gets produced. If you’re convinced you know what a market is, think again. In his long-awaited study, French sociologist and engineer Michel Callon takes us to the heart of markets, to the unsung processes that allow innovations to become robust products and services. Markets in the Making begins with the observation that stable commercial transactions are more enigmatic, more elusive, and more involved than previously described by economic theory. Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of market activity that emphasizes what people designing products or launching startups soon discover—the inherent difficulties of connecting individuals to things. Callon’s model is founded upon the notion of “singularization,” the premise that goods and services must adapt and be adapted to the local milieu of every individual whose life they enter. Person by person, thing by thing, Callon demonstrates that for ordinary economic transactions to emerge en masse, singular connections must be made. Pushing us to see markets as more than abstract interfaces where pools of anonymous buyers and sellers meet, Callon draws our attention to the exhaustively creative practices that market professionals continuously devise to entangle people and things. Markets in the Making exemplifies how prototypes, fragile curiosities that have only just been imagined, are gradually honed into predictable objects and practices. Once these are active enough to create a desired effect, yet passive enough to be transferred from one place to another without disruption, they will have successfully achieved the status of “goods” or “services.” The output of this more ample process of innovation, as redefined by Callon, is what we recognize as “the market”—commercial activity, at scale. The capstone of an influential research career at the forefront of science and technology studies, Markets in the Making coherently integrates the empirical perspective of product engineering with the values of the social sciences. After masterfully redescribing how markets are made, Callon culminates with a strong empirical argument for why markets can and should be harnessed to enact social change. His is a theory of markets that serves social critique.
A breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creating breakthroughs in large organizations where so much energy is often committed to existing activity. Drawing on their wide experience of working with top companies including British Airways, BUPA, and Carphone Warehouse, Ray Langmaid and Mac Andrews argue that it is customers themselves who are best-placed to conceive great new products and services, but that they will need time and trust to work out how these might best be created. Traditional ways of talking to customers such as focus groups lack honesty and place perceptual barriers - what is needed is a new approach that is open, honest and ongoing. The solution is the Breakthrough Zone, a creative meeting of customer and executives in which desires are unlocked and needs identified. Versatile enough to be used with groups of any size, this process is built on personal relationships, and proven to generate really innovative ideas for brand extensions and product development. Provides the tools and techniques to enable you to get closer to your customers - a step-by-step guide shows you how to implement the 'Breakthrough Zone' process Explores why this type of communication is so much more effective than focus groups or traditional database-driven approaches to engaging in customer dialogue Previous innovations generated in the Breakthrough Zone include BA's 'Beds for Business', BT's 'It's Good to Talk' and new market strategies for VISA and Dell
Across the US, cities and metropolitan areas are facing huge economic and competitive challenges that Washington won't, or can't, solve. The good news is that networks of metropolitan leaders – mayors, business and labor leaders, educators, and philanthropists – are stepping up and powering the nation forward. These state and local leaders are doing the hard work to grow more jobs and make their communities more prosperous, and they're investing in infrastructure, making manufacturing a priority, and equipping workers with the skills they need. In The Metropolitan Revolution, Bruce Katz and Jennifer Bradley highlight success stories and the people behind them. · New York City: Efforts are under way to diversify the city's vast economy · Portland: Is selling the "sustainability" solutions it has perfected to other cities around the world · Northeast Ohio: Groups are using industrial-age skills to invent new twenty-first-century materials, tools, and processes · Houston: Modern settlement house helps immigrants climb the employment ladder · Miami: Innovators are forging strong ties with Brazil and other nations · Denver and Los Angeles: Leaders are breaking political barriers and building world-class metropolises · Boston and Detroit: Innovation districts are hatching ideas to power these economies for the next century The lessons in this book can help other cities meet their challenges. Change is happening, and every community in the country can benefit. Change happens where we live, and if leaders won't do it, citizens should demand it. The Metropolitan Revolution was the 2013 Foreword Reviews Bronze winner for Political Science.
Managing technological innovations and related policy and strategy issues have been a central focus of the new millennium. This book series presents an interdisciplinary scholarship and dialogue on the management of innovation and technological change in a global context from a variety of perspectives, including strategic, managerial, behavioral, and policy issues. Papers selected in this volume have four prominent themes: the wide spread interests and the global application of the technological innovation; the practicality of the research on technological innovation implementation to foster success and financial growth; the socio-technical challenges behind innovation and creativity that might outweigh the benefits; and the new principles/practices/perspectives on our understanding of the technological innovation. Contributed by prominent scholars and practitioners from around the world in innovation, management and policy area, this book will become a very useful read for anyone who is interested in learning the most contemporary perspectives on the subject.
Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.
This book aims to fill the knowledge gap on how to plan, develop and manage innovation districts that are competitive in terms of both productivity and quality of living, justifying the massive investment put into place and at the same time doing both in a delicate and harmonious way. There is a need for smart urban land use that is wired with both hard infrastructures (e.g., telecommunication and transport) and soft infrastructures (e.g., diversity and tolerance). The reader learns this knowledge through conceptual expansions for key insights, frameworks for potential and performance assessment and best practices for global innovation districts. The authors begin innovation district planning with the role and effectiveness of planning a branding in the development of innovation districts. The next key topic of place making is recognised as a key strategy for supporting knowledge generation and innovation activities in the contemporary innovation districts. Another important topic is place quality where the reader learns to identify and classify indicators of place quality by studying global innovation districts best practices. The reader also expands their understanding on the classification of innovation districts based on their key characteristics through a methodological approach. The book concludes with district smartness studied through the socio-cultural role played by anchor universities in facilitating place making in innovation districts. Smart campuses, enabled by digital transformation opportunities in higher education, are seen as a miniature replica of smart cities and serve as living labs for smart technology. The book serves as a repository for scholars, researchers, postgraduate and undergraduate students as it communicates the complex innovation district phenomenon in an easy-to-digest form by providing both the big picture view and specifics of each component of that view.
