The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image
The Influence of Foreign Branding and Brand Personality Towards Perceived Product Advantage and Brand Image

Author: Yohanes and Suresh Kumar, S.T., M.Si.

Publisher: Rasibook

Published: 2020-03-11

Total Pages: 121

ISBN-13: 6237214771

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This monograph is studying the impact of foreign branding on purchase intention. Other than foreign branding, this study is also aware the needs of brand personality in purchase intention. It is believed that customers not only buy products because of its usefulness but also its brand since it provides guarantee, comfortability, and security. This monograph aims at the understanding of purchase intention through foreign branding, brand personality, product advantage, and brand image. It is expected this study would give benefit not only to Lea Jeans but also local players to win the customers. It is also expected the results would give better ideas for local players to play in other industry than fashion.

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Author: Diana Ingenhoff

Publisher: Routledge

Published: 2018-11-09

Total Pages: 335

ISBN-13: 135198442X

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Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Digital Economy for Customer Benefit and Business Fairness
Digital Economy for Customer Benefit and Business Fairness

Author: Grisna Anggadwita

Publisher: Routledge

Published: 2020-04-08

Total Pages: 272

ISBN-13: 1000071634

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The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness. Considering that, at present, technology and industry 4.0 are still a leading trend and offer great opportunities for global businesses, the rise of industry 4.0 makes competition in the business world more attractive, yet fierce. Opportunities and challenges for business development in industry 4.0 are becoming firm and it also provides businesses the possibility to compete globally. Companies that desire to enter this global competition should pay attention to customer benefits and business fairness in order to achieve sustainability in this digital economy. This proceedings volume contains selected papers from this conference and presents opportunities to communicate and exchange new ideas and experiences. Moreover, the conference provided opportunities, both for the presenters and the participants, to establish research relations, and find global partners for future collaboration.

Multicultural Perspectives in Customer Behaviour
Multicultural Perspectives in Customer Behaviour

Author: Maria Piacentini

Publisher: Routledge

Published: 2013-09-13

Total Pages: 184

ISBN-13: 1135744084

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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation vs. localised strategies, and the interaction of local and global influences on customer behaviour; climate change and global warming, the impact on consumer behaviour, and the implications for social responsibility; and cross-cultural customer research, including important methodological questions around the application of sociological, group-level measures to psychological, individual-level phenomenon in marketing contexts. The papers in this edition address those themes, reporting on studies from a range of countries, including Germany, Greece, China, and Austria, and a number of cultural groups in the UK. These papers draw on quantitative and qualitative methodologies, reflecting the full range of methods employed in contemporary consumer research. This book was originally published as a special issue of the Journal of Marketing Management.

European Perceptions of China and Perspectives on the Belt and Road Initiative
European Perceptions of China and Perspectives on the Belt and Road Initiative

Author: Stephen Rowley

Publisher: BRILL

Published: 2021-10-05

Total Pages: 323

ISBN-13: 9004469842

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European Perceptions of China and Perspectives on the Belt and Road Initiative is a collection of fourteen essays on the way China is perceived in Europe today. These perceptions – and they are multiple – are particularly important to the People’s Republic of China as the country grapples with its increasingly prominent role on the international stage, and equally important to Europe as it attempts to come to terms with the technological, social and economic advances of the Belt and Road Initiative. The authors are, on the whole, senior academics specializing in such topics as International Relations and Security, Public Diplomacy, Media and Cultural Studies, and Philosophy and Religion from more than a dozen different European countries and are involved in various international projects focussed on Europe-China relations.

Perceived Brand Localness
Perceived Brand Localness

Author: Jörg Igelbrink

Publisher: Springer Nature

Published: 2019-11-27

Total Pages: 338

ISBN-13: 3658287675

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Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.

Improving Marketing Strategies for Private Label Products
Improving Marketing Strategies for Private Label Products

Author: Arslan, Yusuf

Publisher: IGI Global

Published: 2019-09-20

Total Pages: 407

ISBN-13: 1799802590

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With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.

Country of Origin Effect
Country of Origin Effect

Author: Isaac Cheah

Publisher: Routledge

Published: 2020-06-29

Total Pages: 132

ISBN-13: 0429535651

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This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.