Read and Download eBook Full
Author: Robert Heath
Publisher:
Published: 2001
Total Pages: 124
ISBN-13: 9781841160931
DOWNLOAD EBOOKRobert Heath explores the science behind successful advertising by considering the differences between various memory states and the human aptitude for learning at levels of low involvement. Several successful brands are used as case studies.
Author: Robert L. Cross
Publisher: Harvard Business Review Press
Published: 2004-06-02
Total Pages: 228
ISBN-13: 1633691535
DOWNLOAD EBOOKA powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
Author: Marc Andrews
Publisher: BIS Publishers
Published: 2019-07-16
Total Pages: 0
ISBN-13: 9789063695316
DOWNLOAD EBOOKVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Author: Robert Heath
Publisher: John Wiley & Sons
Published: 2012-04-09
Total Pages: 60
ISBN-13: 0470974885
DOWNLOAD EBOOKOur relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to looking at ads’ influence on consumers, Heath also addresses how advertising is evolving, noting especially the ethical implications of its development. Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day.
Author: Scott Valentine
Publisher: Adobe Press
Published: 2012-07-06
Total Pages: 225
ISBN-13: 013301486X
DOWNLOAD EBOOKThis definitive resource on using Adobe Photoshop blend modes, features dozens of hands-on examples to give you an edge in technical, personal, and commercial projects Blend modes are an essential, if somewhat mysterious, tool for photographers and digital artists. They can be used to for a wide range of imaging effects and challenges, such as noise reduction, working with high dynamic range (HDR) images, compositing, graphic design, and digital painting. Although blend modes can be easy to use, they aren’t always easy to understand. Scott Valentine translates the technical elements into every day language and demonstrates techniques using real-world examples. Whether you’re a professional or hobbyist, there’s something here for you. Beginning and intermediate users of Photoshop will learn how blend modes work and get up to speed on the most common techniques. The book will also feature power tips and blend mode techniques from industry experts, including Katrin Eismann, Matt Kloskowski, and RC Concepcion. Advanced and technical users will find indispensable references along with powerful enhancements and corrections. More than just a collection of effects and recipes, The Hidden Power of Blend Modes explains why the techniques work and how to tune them for your own specific needs.
Author: Erik Du Plessis
Publisher: Kogan Page Publishers
Published: 2005
Total Pages: 268
ISBN-13: 9780749443665
DOWNLOAD EBOOKDu Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Author: The Try Guys
Publisher: HarperCollins
Published: 2019-06-18
Total Pages: 491
ISBN-13: 0062879634
DOWNLOAD EBOOK#1 NEW YORK TIMES BESTSELLER The Try Guys deliver their first book—an inspirational self-improvement guide that teaches you that the path to success is littered with humiliating detours, embarrassing mistakes, and unexpected failures. To be our best selves, we must become secure in our insecurities. In The Hidden Power of F*cking Up, The Try Guys - Keith, Ned, Zach, and Eugene - reveal their philosophy of trying: how to fully embrace fear, foolishness, and embarrassment in an effort to understand how we all get paralyzed by a fear of failure. They’ll share how four shy, nerdy kids have dealt with their most poignant life struggles by attacking them head-on and reveal their - ahem - sure-fail strategies for achieving success. But they’re not just here to talk; they’re actually going to put their advice to work. To demonstrate their unique self-improvement formula, they’ll each personally confront their deepest insecurities. A die-hard meat-lover goes vegan for the first time. A straight-laced father transforms into a fashionista. A perpetually single sidekick becomes the romantic lead. A child of divorce finally grows more intimate with his family. Through their insightful, emotional journeys and surprising, hilarious anecdotes, they’ll help you overcome your own self-doubt to become the best, most f*cked up version of yourself you can be!
Author: Scott Valentine
Publisher: Adobe Press
Published: 2013-12-19
Total Pages: 273
ISBN-13: 0133523314
DOWNLOAD EBOOKPhotoshop’s adjustment and fill layers give you an amazing level of control and are the building blocks of innumerable techniques. In this definitive resource, Scott Valentine demonstrates how to use these simple but powerful tools through approachable hands-on examples, and he calls on other Photoshop experts to share their techniques. Whether you’re a professional or hobbyist, you’ll learn techniques that give you an edge in technical, personal, and commercial projects. Beginning and intermediate users of Photoshop will learn how adjustment and fill layers work and get up to speed on the most common techniques. Advanced users will find indispensable reference material in addition to speedy solutions to vexing problems. More than just a collection of effects and recipes, The Hidden Power of Adjustment Layers in Adobe Photoshop explains why the techniques work and how to tune them for your specific needs. Powerful tips and techniques from industry experts, including Katrin Eismann, Pete Collins, and Corey Barker Straightforward teaching style from a veteran Photoshop user Richly illustrated with examples of over two-dozen techniques covering photography, compositing, and illustration Quick-reference guide to every fill and adjustment layer with before-and-after images for easy comparison Downloadable reference files and actions to explore and enhance your creativity (on the companion website)
Author: Ray Ison
Publisher: Routledge
Published: 2020-03-05
Total Pages: 251
ISBN-13: 1351026887
DOWNLOAD EBOOKThe Hidden Power of Systems Thinking: Governance in a Climate Emergency is a persuasive, lively book that shows how systems thinking can be harnessed to effect profound, complex change. In the age of the Anthropocene, the need for new ways of thinking and acting has become urgent. But patterns of obstacles are apparent in any action, be they corporate interests, lobbyists, or outdated political and government systems. Ison and Straw show how and why failure in governance is at the heart of the collective incapacity to tackle the climate and biodiversity emergencies. They go beyond analysis of the problem and demonstrate how incorporating systems thinking into governance at every level would enable us to break free of historical shackles. They propose 26 principles for systemic governance. This book will be inspiring reading for students applying their systemic methods, specialists in change management or public administration, activists for ‘whole system change’ and decision makers wanting to effect challenging transformations. It is for anyone with the ambition to create a sustainable and fair world.
Author: Peter Guber
Publisher: Crown Currency
Published: 2011-03-01
Total Pages: 274
ISBN-13: 0307587975
DOWNLOAD EBOOKToday everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
