The Green Bundle

The Green Bundle

Author: Magali A. Delmas

Publisher: Stanford University Press

Published: 2018-07-31

Total Pages: 262

ISBN-13: 1503606422

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The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.


Author:

Publisher: World Scientific

Published:

Total Pages: 1001

ISBN-13:

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Horse-Drawn Days

Horse-Drawn Days

Author: Jerry Apps

Publisher: Wisconsin Historical Society

Published: 2013-01-07

Total Pages: 215

ISBN-13: 0870205366

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Before tractors or steam engines arrived on the farm, horses did all the heavy work. From spring plowing to the fall harvest, the mighty draft horse powered farms across the Midwest. Relied upon to complete a multitude of tasks, including towing threshing machines and plows, hauling milk to the local cheese factory, and pulling the family buggy to church each Sunday, these animals were at the center of farm life, cementing the bond between human and horse. Horse-Drawn Days: A Century of Farming with Horses captures stories of rural life at a time when a team of horses was a vital part of the farm family. Author Jerry Apps pairs lively historic narrative with reminiscences about his boyhood on the family farm in Wisconsin to paint a vivid picture of a bygone time. Featuring fascinating historic photos, ads, and posters, plus contemporary color photos of working horses today, Horse-Drawn Days evokes the majesty of these animals and illuminates the horse’s role in our country’s early history and our rural heritage.


Arnold Diffusion for Smooth Systems of Two and a Half Degrees of Freedom

Arnold Diffusion for Smooth Systems of Two and a Half Degrees of Freedom

Author: Vadim Kaloshin

Publisher: Princeton University Press

Published: 2020-11-03

Total Pages: 218

ISBN-13: 0691202524

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The first complete proof of Arnold diffusion—one of the most important problems in dynamical systems and mathematical physics Arnold diffusion, which concerns the appearance of chaos in classical mechanics, is one of the most important problems in the fields of dynamical systems and mathematical physics. Since it was discovered by Vladimir Arnold in 1963, it has attracted the efforts of some of the most prominent researchers in mathematics. The question is whether a typical perturbation of a particular system will result in chaotic or unstable dynamical phenomena. In this groundbreaking book, Vadim Kaloshin and Ke Zhang provide the first complete proof of Arnold diffusion, demonstrating that that there is topological instability for typical perturbations of five-dimensional integrable systems (two and a half degrees of freedom). This proof realizes a plan John Mather announced in 2003 but was unable to complete before his death. Kaloshin and Zhang follow Mather's strategy but emphasize a more Hamiltonian approach, tying together normal forms theory, hyperbolic theory, Mather theory, and weak KAM theory. Offering a complete, clean, and modern explanation of the steps involved in the proof, and a clear account of background material, this book is designed to be accessible to students as well as researchers. The result is a critical contribution to mathematical physics and dynamical systems, especially Hamiltonian systems.


Renewable Energy Investments for Sustainable Business Projects

Renewable Energy Investments for Sustainable Business Projects

Author: Hasan Dinçer

Publisher: Emerald Group Publishing

Published: 2023-04-13

Total Pages: 225

ISBN-13: 1803828838

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From tax advantages to hydrogen sourcing, Renewable Energy Investments for Sustainable Business Projects explores a variety of the latest practices and technological developments surrounding renewable energy, offering practical insight and tangible advice to academics and researchers in environmental management.


Photosynthesis II

Photosynthesis II

Author: M. Gibbs

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 597

ISBN-13: 3642672426

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M. GIBBS and E. LATZKO In the preface to his Experiments upon Vegetables, INGEN-Housz wrote in 1779: "The discovery of Dr. PRIESTLEY that plants have a power of correcting bad air . . . shows . . . that the air, spoiled and rendered noxious to animals by their breath ing in it, serves to plants as a kind of nourishment. " INGEN-Housz then described his own experiments in which he established that plants absorb this "nourishment" more actively in brighter sunlight. By the turn of the eighteenth century, the "nourishment" was recognized to be CO . Photosynthetic CO2 assimilation, the 2 major subject of this encyclopedia volume, had been discovered. How plants assimilate the CO was a question several successive generations 2 of investigators were unable to answer; scientific endeavor is not a discipline in which it is easy to "put the cart before the horse". The horse, in this case, was the acquisition of radioactive isotopes of carbon, especially 14c. The cart which followed contained the Calvin cycle, formulated by CALVIN, BENSON and BASSHAM in the early 1950's after (a) their detection of glycerate-3-P as the first stable product of CO fixation, (b) their discovery, and that by HORECKER 2 and RACKER, of the COz-fixing enzyme RuBP carboxylase, and (c) the reports by GIBBS and by ARNON of an enzyme (NADP-linked GAP dehydrogenase) capable of using the reducing power made available from sunlight (via photo synthetic electron transport) to reduce the glycerate-3-P to the level of sugars.


Under the Wave at Waimea

Under the Wave at Waimea

Author: Paul Theroux

Publisher: Houghton Mifflin

Published: 2021

Total Pages: 421

ISBN-13: 0358446287

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From legendary writer Paul Theroux comes an atmospheric novel following a big-wave surfer as he confronts aging, privilege, mortality, and whose lives we choose to remember.