The Future of the Interactive Television Services Market Place

The Future of the Interactive Television Services Market Place

Author: W. J. Tauzin

Publisher:

Published: 2000-02-01

Total Pages: 115

ISBN-13: 9780756721008

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Witnesses: Steven Case, Chairman and CEO, America Online, Inc.; John W. Froman, Executive V.P., Circuit City Stores; Lowell J. Gray, General Manager, Shore.Net; Margaret Heffernan, President and CEO, iCast; Gerald M. Levin, Chairman and CEO, Time Warner, Inc.; and Louis M. Meisinger, Executive V.P. and General Counsel, The Walt Disney Company.


Digital Interactive TV and Metadata

Digital Interactive TV and Metadata

Author: Arthur Lugmayr

Publisher: Springer Science & Business Media

Published: 2013-03-09

Total Pages: 264

ISBN-13: 1475739532

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Recent years have brought many changes to the world of mass media. The In ternet and mobile communications technology have provided consumers with interactive digital services. Television is catching up with this trend through the digitalization process. Digital television is a hybrid platform combining elements from classical analog television and the Internet, providing modern multimedia services on a familiar platform. In short, digital TV is a gateway to the world of interactive digital media. Digital TV brings consumers into the television service arena and offers them new degrees of freedom. However, as the service and multimedia content types diversify and the services and their content increase, television is facing many of the same challenges of complexity and information overflow faced by other digital media. Metadata can handle the diverse services and content of digital TV effi. ciently and in a consumer-friendly way. Metadata means that the data are accompanied by other data which describe them. As data about data, meta data can provide an insight into syntactically and semantically complex data by distilling their essence to a set of simple descriptors. Metadata also helps to structure and manage information in diverse settings. The use of metadata in broadcast multimedia should not be restricted to being merely a tool for coping with the challenges of a complex networked multimedia environment. Instead, metadata ofTers new opportunities for the development of innovative services.


Interactive TV Technology and Markets

Interactive TV Technology and Markets

Author: Hari Om Srivastava

Publisher: Artech House

Published: 2002

Total Pages: 430

ISBN-13: 1580533213

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&Quot;This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--BOOK JACKET.


TV Dot com

TV Dot com

Author: Phillip Swann

Publisher:

Published: 2000

Total Pages: 136

ISBN-13:

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A decade before, this book predicted that by the year 2010, interactive TV would be a fixture in every American household. The author also predicted that interactive movies would soon allow the audience to change the outcome of films.


The Arrival of iDTV / Interactive Digital Television

The Arrival of iDTV / Interactive Digital Television

Author: Lars Kirchhoff

Publisher: diplom.de

Published: 2001-10-17

Total Pages: 88

ISBN-13: 3832446222

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Inhaltsangabe:Abstract: With the recent emergence of Interactive Television (iTV) in Europe, the TV set will rival the PC as an interface for interactive services in the European home. The purpose of this report is to look at the current situation and future prospects of Internet provision via TV in order to then identify possible changes within the traditional Internet world. Based on these findings, the study will give recommendations to Internet businesses regarding the appropriate choice of strategies to be pursued. In a first step, however, this report will introduce Interactive Television (iTV) and sum up its current and predicted market situation in Europe. This report consists of five chapters. Chapter 1 provides an introduction to Interactive Television and the Internet and states why the Net on TV stands the chance to influence the PC-based Internet world. In Chapter 2a detailed picture of Interactive Television and its features is created. Further, the European TV landscape is analyzed, looking at the current situation and future prospects of Interactive Television. After an assessment of the implications of TV-based Internet access, possible changes in the traditional Internet world are indicated. Chapter 3 outlines the methods used for the information gathering process of the primary and secondary research. Chapter 4 complements and evaluates the information stated in Chapter 2 with insights obtained from three industry specialists. Finally, Chapter 5 summarizes the key findings of this report and gives recommendations to Internet ventures regarding the appropriate choice of strategy in order to exploit the opportunities arising from iDTV. Inhaltsverzeichnis:Table of Contents: DECLARATION OF ORIGINALITYI EXECUTIVE SUMMARYII ACKNOWLEDGEMENTSIV TABLE OF CONTENTSV TABLE OF FIGURESVIII TABLE OF TABLESIX CHAPTER 1: INTRODUCTION1 1.1Intro1 1.2Introducing The Protagonists2 1.2.1What Is Interactive Television?2 1.2.2Internet - Some Facts And Figures3 1.2.2.1Medium Internet4 1.2.2.2Penetration And Growth5 1.2.2.3Access Devices6 1.2.2.4Commerce7 1.3iTV Might Have An Impact On The Internet World9 1.4Objectives And Scope Of The Study10 1.4.1Principal Aims10 1.4.2General Limitations10 1.4.3Geographical Scope10 1.4.4Technological Scope12 CHAPTER 2: SECONDARY RESEARCH13 2.1Introduction13 2.2Characteristics And Features Of iTV13 2.2.1Broadcasting And Interactivity13 2.2.1.1Television Transmission [...]