The Fundamentals of Sports Media and Sponsorship Sales
The Fundamentals of Sports Media and Sponsorship Sales

Author: David J. Halberstam

Publisher: Bookbaby

Published: 2016-04-14

Total Pages: 0

ISBN-13: 9780692488393

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The Fundamentals of Sports Media and Sponsorship Sales: Developing New Accounts is a tutorial in narrative form that provides practical step-by-step instruction on how to develop new sports sponsors and advertisers. There's guidance covering the gamut from getting organized, identifying prospects, preparing for the first conversation, commanding the room when presenting a proposal and closing a piece of business. PricewaterhouseCooper forecasts media rights and sponsorship will grow to $37 billion annually by 2018. In 2009, sponsorship and sports media rights produced just north of $20 billion. In today's general environment of restrained growth, sports revenue continues to outpace the expansion of many mainstream industries. Sales are the backbone of support for both these revenue sources. Because of these projections, there will be an accelerated need to find and train best-in-class sports sellers. But sports sellers don't have it easy. There are enough emotional challenges to weaken the resolve of even the best salespeople. As such, the text is chock-full of motivational suggestions and stimulating success stories. The book provides counseling to help sellers maintain their emotional equanimity through the crucibles that they tackle regularly. There are chapters on what sellers can learn from great leaders and many tips and tricks to get through gatekeepers and other obstacles. There are also interviews with some major marketing and advertising executives who share their views on a variety of subjects including how new sports sponsorship opportunities are best presented to them and what they consider to be both helpful and annoying behavior by sellers. Whether it's the chief marketing officer of Wal-Mart or the sponsorship head of MasterCard, the guidance they share is precious. The last chapter covers inspiring cold call successes including the three greatest in sports history; the sale of the naming rights to Barclays for the arena in Brooklyn, the NASCAR sale to Nextel for the naming rights to its cup series and most recently, the multi-million dollar sale by a relative newcomer to the business to Moda Health, covering the naming rights to the Rose Garden in Portland. As a result of this achievement, the seller, Uzma Rawn, was selected to Forbes' top 30 under 30 in the sports space.

Sponsorship in Marketing
Sponsorship in Marketing

Author: T. Bettina Cornwell

Publisher: Routledge

Published: 2020-03-11

Total Pages: 224

ISBN-13: 1000036863

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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Sport Marketing
Sport Marketing

Author: Windy Dees

Publisher: Human Kinetics

Published: 2021-03-12

Total Pages: 490

ISBN-13: 1492594628

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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Sports on New York Radio
Sports on New York Radio

Author: David J. Halberstam

Publisher: McGraw-Hill Companies

Published: 1999

Total Pages: 440

ISBN-13:

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"Radio is purely the announcer's medium. Accordingly, most of the best sports broadcasting has been done not on television, but on radio. David Halberstam writes from the knowledgeable and nuanced perspective of one who practices, respects, and understands the craft and its history." --Bob Costas NBC Sports "Some of my friends and associates do not believe there was civilization before television, but I assure them that listening to Red Barber on radio from Ebbets Field or to Marty Glickman from Madison Square Garden was better than watching television. It was magic. "Sports on New York Radio" brings back memories of that magic. Reading about the many gifted radio voices who covered the Dodgers, Yankees, Giants, Rangers, Jets, the fights, and so much more reinforces my early conviction that I would never be a broadcaster. How I made it to even the brink of such company still baffles me." --Dick Schaap ABC News "The Sports Reporters," ESPN "I grew up with Red Barber, Mel Allen, and Marty Glickman. They were warm, friendly, great voices. Through the radio they brilliantly linked the fan with the game. David Halberstam captures the colorful history and many great memories of sports on the radio." --Robert Merrill #1-1/2 New York Yankees New York Metropolitan Opera "The next best thing to sports on radio is reading about the perfect marriage of sports and radio. Halberstam takes us there. The information is riveting, the anecdotes hilarious. Radio lives in these pages." --Vic Ziegel Columnist "New York Daily News" "Sports radio in New York has spawned many broadcast legends, and David Halberstam has captured them in his thoughtful book." --David W. Checketts President and CEO Madison SquareGarden

Sponsorship Strategy: Practical Approaches to Powerful Sponsorships
Sponsorship Strategy: Practical Approaches to Powerful Sponsorships

Author: Ken Ungar

Publisher:

Published: 2020-07-16

Total Pages:

ISBN-13: 9781735173108

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From neighborhood youth sports to major festivals to the Olympic Games, sponsorship is big business, generating an estimated $62 billion worldwide. It is now one of the most valuable tools to enhance a brand's image and promote sales. However, "strategy without tactics is the slowest route to victory," and organizations risk wasting valuable resources without the right approach.Combining decades of sponsorship experience with the insights of industry insiders, Ken Ungar, president and founder of CHARGE, developed Sponsorship Strategy: Practical Approaches to Powerful Sponsorships as a resource for anyone wanting to up their sponsorship game. This book blends research-based strategies with real-world experiences to help sports organizations, nonprofits, and corporate brands achieve the best results. Sponsorship Strategy offers straightforward advice, including how to:?Identify the shared target audience for sponsorship?Evaluate the potential impact of a sponsorship property?Leverage the "superpower" of image transfer?Employ B2B sponsorships, corporate social responsibility, and the first-mover advantageIt provides the reader with a strategic toolbox to improve sponsorship's return-on-investment.For the professional starting out in sponsorship, this book teaches the fundamentals of effective strategy. For the sponsorship veteran, Sponsorship Strategy offers a checklist of issues vital to making every sponsorship work better. Every marketer who wants powerful sponsorships needs to read this book.

Sponsorship in Marketing
Sponsorship in Marketing

Author: T. Bettina Cornwell

Publisher: Routledge

Published: 2014-07-17

Total Pages: 248

ISBN-13: 1317810430

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Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

Sports Marketing
Sports Marketing

Author: Daniel J. Bruton

Publisher: Jones & Bartlett Publishers

Published: 2015-02-13

Total Pages: 334

ISBN-13: 1284034097

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In Sports Marketing: The View of Industry Experts, industry leaders discuss how they achieved their position, what their daily schedules look like, and what interesting projects and challenges are currently upon them. Through these bios, readers will get a behind the scenes look at the many different opportunities available in the wide field of sports marketing, as well as a look at the fundamentals of the positions described.

Fundamentals of Sport Management
Fundamentals of Sport Management

Author: Robert E. Baker

Publisher: Human Kinetics

Published: 2013

Total Pages: 266

ISBN-13: 0736091084

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Engaging and reader friendly, Fundamentals of Sport Management addresses the foundations of the field for students and professionals. It provides real-world examples and career opportunities in the exciting world of sport management.

Sport Promotion and Sales Management
Sport Promotion and Sales Management

Author: Richard L. Irwin

Publisher: Human Kinetics

Published: 2008

Total Pages: 356

ISBN-13: 9780736064774

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This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills needed to succeed in sports promotion and sales.