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Author: Joseph R. Dominick
Publisher:
Published: 1996
Total Pages: 628
ISBN-13:
DOWNLOAD EBOOKAn introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Author: Joseph R. Dominick
Publisher:
Published: 2009
Total Pages: 457
ISBN-13: 9780073378831
DOWNLOAD EBOOKAuthor: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Published: 1996
Total Pages: 636
ISBN-13: 9780070179967
DOWNLOAD EBOOKThis work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
Author: Paul M. Kellstedt
Publisher: Cambridge University Press
Published: 2003-08-04
Total Pages: 180
ISBN-13: 9780521529150
DOWNLOAD EBOOKPaul M. Kellstedt explains the variation in Americans' racial attitudes over the last half-century, particularly the relationship between media coverage of race and American public opinion on race. The analyses reveal that racial policy preferences have evolved in an interesting and unpredicted (if not unpredictable) fashion over the past fifty years. There have been sustained periods of liberalism, where the public prefers an active government to bring about racial equality, and these periods are invariably followed by eras of conservatism, where the public wants the government to stay out of racial politics altogether. These opinions respond to cues presented in the national media. Kellstedt then examines the relationship between attitudes on the two major issues of the twentieth century: race and the welfare state.
Author: Richard M. Perloff
Publisher: Routledge
Published: 2013-12-04
Total Pages: 489
ISBN-13: 1136294600
DOWNLOAD EBOOKWhat impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.
Author: Richard M. Perloff
Publisher: Routledge
Published: 2019-09-09
Total Pages: 288
ISBN-13: 1351233491
DOWNLOAD EBOOKThis new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.
Author: Xigen Li
Publisher: Routledge
Published: 2015-12-07
Total Pages: 389
ISBN-13: 1317378318
DOWNLOAD EBOOKEmerging Media provides an understanding of media use in the expanding digital age and fills the void of existing literature in exploring the emerging new media use as a dynamic communication process in cyberspace. It addresses emerging media dynamics during the second decade of online communication, the Web 2.0 era after Mosaic and Netscape. The current status of emerging media development calls for extended exploration of how emerging media are used in different patterns and contexts, and this volume answers that call: it is a comprehensive examination of emerging media evolution and concurrent social interaction. This collection: Provides a comprehensive analysis of digital media use and online communication with empirical data Contains both theoretical and empirical studies, which not only test communication and related theories in the age of digital media, but also provide new insights into important issues in digital media use and online communication with significant theoretical advances Spotlights studies that use a variety of research methods and approaches, including surveys, content analysis and experiments This volume will be invaluable to researchers of communication and new media, and will serve advanced undergraduate and graduate students studying media and digital communication. With an international scope, it appeals to readers around the world in all areas that utilize new media technologies.
Author: P. Frosh
Publisher: Springer
Published: 2008-11-27
Total Pages: 239
ISBN-13: 023023576X
DOWNLOAD EBOOKFrom the Holocaust to 9/11, modern communications systems have incessantly exposed us to reports of distant and horrifying events, experienced by strangers, and brought to us through media technologies. In this book leading scholars explore key questions concerning the truth status and broader implications of 'media witnessing'.
Author: Vincent F. Filak
Publisher: SAGE Publications
Published: 2021-07-22
Total Pages: 517
ISBN-13: 1544385668
DOWNLOAD EBOOKDynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Author: Peyton Paxson
Publisher: Bloomsbury Publishing USA
Published: 2018-05-17
Total Pages: 378
ISBN-13: 1501329960
DOWNLOAD EBOOKMass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
