Industrial Products
Industrial Products

Author: Erdener Kaynak

Publisher: Routledge

Published: 2012-11-12

Total Pages: 244

ISBN-13: 1136585850

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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.

International Business Strategy in Complex Markets
International Business Strategy in Complex Markets

Author: Hans Jansson

Publisher: Edward Elgar Publishing

Published: 2020-06-26

Total Pages: 379

ISBN-13: 1839101822

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In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.

International Business Marketing in Emerging Country Markets
International Business Marketing in Emerging Country Markets

Author: Hans Jansson

Publisher: Edward Elgar Publishing

Published: 2007-01-01

Total Pages: 263

ISBN-13: 1782541357

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This book illustrates how multinational corporations (MNCs) solve the business-to-business or industrial marketing problems they encounter in markets in large emerging countries. The author finds that traditional ideas and frameworks used for analyzing, forming and implementing international business marketing strategy in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, the author develops the institutional network approach to address the specific challenges afforded by these markets.

The Distribution of Consumer Goods
The Distribution of Consumer Goods

Author: James B. Jefferys

Publisher: Cambridge University Press

Published: 2011-09-15

Total Pages: 471

ISBN-13: 1107602742

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This 1950 book is one of a series of National Institute of Economic and Social Research studies regarding the structure of the British economy.

Technology Distribution Channels
Technology Distribution Channels

Author: Julian Dent

Publisher: Kogan Page Publishers

Published: 2014-08-03

Total Pages: 352

ISBN-13: 0749472189

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Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.