The Defence of Duffer's Drift (Dodo Press)
The Defence of Duffer's Drift (Dodo Press)

Author: Ernest Dunlop Swinton

Publisher: Dodo Press

Published: 2009-08

Total Pages: 0

ISBN-13: 9781409967163

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Major General Sir Ernest Dunlop Swinton KBE, CB, DSO, RE (1868-1951) was a military writer and British Army officer. He was credited as having an influence on the development of the tank and for coining the phrase "no-mans land," the latter popularised when using the pseudonym 'Eye-Witness' reporting on military matters. He became an officer in the Corps of Royal Engineers in 1888, serving in India and becoming Lieutenant in 1891. He received the DSO in the Second Boer War (1899-1902). After the war, he wrote his book on small unit tactics, The Defence of Duffer's Drift (1904), a military classic on minor tactics that has been used by the United States military to train its officers. In the years leading up to the First World War he served as a staff officer and as an official historian of the Russo-Japanese War. His other works include: The Green Curve and Other Stories (1909), The Great Tab Dope (1915), A Year Ago (1916), The Study of War (1926) and Eye-Witness (1932).

Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

McGraw-Hill's Dictionary of American Slang 4E (PB)
McGraw-Hill's Dictionary of American Slang 4E (PB)

Author: Richard A. Spears

Publisher: McGraw Hill Professional

Published: 2005-10-14

Total Pages: 576

ISBN-13: 0071612076

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More bling for the buck! The #1 guide to American slang is now bigger, more up-to-date, and easier to use This new edition of McGraw-Hill’s Dictionary of American Slang and Colloquial Expressions offers complete definitions of more than 12,000 slang and informal expressions from various sources, ranging from golden oldies such as . . . golden oldie, to recent coinages like shizzle (gangsta), jonx (Wall Street), and ping (the Internet). Each entry is followed by examples illustrating how an expression is used in everyday conversation and, where necessary, International Phonetic Alphabet pronunciations are given, as well as cautionary notes for crude, inflammatory, or taboo expressions. This edition also features a fascinating introduction on “What is Slang?,” a Thematic Index that cross-references expressions by standard terms--such as Angry, Drunk, Food, Good-bye, Mess-up, Money, and Stupidity--and a Hidden Word Index that lets you identify and locate even partially remembered expressions and phrases.

NTC's Dictionary of American Slang and Colloquial Expressions
NTC's Dictionary of American Slang and Colloquial Expressions

Author: Richard Spears

Publisher: McGraw Hill Professional

Published: 2000-02-01

Total Pages: 578

ISBN-13: 0071392041

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The revised and updated third edition of this comprehensive slang dictionary has more than 800 new expressions. Realistic example sentences--provided for each sense of every entry--show how expressions are used in current, everyday American English. Pronunciations and cautionary notes are provided as needed, and a Phrase-Finder Index helps users locate entries quickly.

The Complete Short Stories of Mark Twain
The Complete Short Stories of Mark Twain

Author: Mark Twain

Publisher: Bantam Classics

Published: 2005-09-27

Total Pages: 850

ISBN-13: 0553901966

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For deft plotting, riotous inventiveness, unforgettable characters, and language that brilliantly captures the lively rhythms of American speech, no American writer comes close to Mark Twain. This sparkling anthology covers the entire span of Twain’s inimitable yarn-spinning, from his early broad comedy to the biting satire of his later years. Every one of his sixty stories is here: ranging from the frontier humor of “The Celebrated Jumping Frog of Calaveras County,” to the bitter vision of humankind in “The Man That Corrupted Hadleyburg,” to the delightful hilarity of “Is He Living or Is He Dead?” Surging with Twain’s ebullient wit and penetrating insight into the follies of human nature, this volume is a vibrant summation of the career of–in the words of H. L. Mencken–“the father of our national literature.”

The Best Short Works of Mark Twain
The Best Short Works of Mark Twain

Author: Mark Twain

Publisher: Simon and Schuster

Published: 2004-11

Total Pages: 834

ISBN-13: 0743487796

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Presents a collection of short stories by Mark Twain along with background information, chronology of Twain's life and work, timeline of significant events, outline of themes and plots, explanatory notes, critical analysis, and discussion questions.