The Corporate Assault on Youth examines childhood as a social construction increasingly influenced by corporations and commercialism. Through case studies, critical analysis, and historical/philosophical research, the essays collected here expose the degree to which children are unwitting targets of marketing. With topics ranging from the presence of media branding in schools and school supplies to the subtler ways in which the public education system is influenced by corporate ideologies and purposes, this book draws much-needed attention to how educators, administrators, policymakers, parents, and children can become aware of, and counterbalance, the effects of the commercialism that is overwhelming students' understanding of the world and their place within it.
Global Spin reveals the sophisticated techniques being used around the world by powerful conservative forces to try to change the way the public and politicians think about the environment. Large corporations are using their influence to reshape public opinion, to weaken gains made by environmentalists, and to turn politicians against increased environmental regulation. The corporations’ techniques include employing specialized PR?firms to set up front groups that promote the corporate agenda whilst posing as public-interest groups; creating ‘astroturf’—artificially created grassroots support for corporate causes; deterring public involvement by imposing SLAPPS—strategic lawsuits against public participation; getting corporate-based ‘environmental educational’ materials into schools; and funding conservative think-tanks, which have persistently tried to cast doubt on the existence of environmental problems and to oppose stricter environmental regulations. In the media, corporate advertising and sponsorship are influencing news content, and industry-funded scientists are often treated as independent experts. This updated edition includes new chapters about the business campaign to prevent action on global warming, and whether Greenpeace’s ideals are being compromised by ‘greenwash’.
Through the lens of education, this book attempts to situate young people within a number of theoretical and political considerations that offer up a new 'analytic of youth', one that posits not only the emergence of a new way to talk about youth but also a new language for understanding the politics that increasing frame their lives.
Challenging the idea that the corporate ‘war’ against childhood obesity is normal, necessary, or harmless, this book exposes healthy lifestyles education as a form of mis-education that shapes how students learn about health, corporations, and consumption. Drawing on ethnographic research and studies from across the globe, this book explores how corporations fund, devise, and implement various programmes in schools as ‘part of the solution’ to childhood obesity. Including perspectives from children, teachers, school leaders, and both public and private external providers on how children’s health and ‘healthy consumption’ is understood and experienced, this book is divided into eight accessible chapters which include: Schooling the childhood obesity ‘crisis’; The corporate ‘gift’ of healthy lifestyles; ‘Coming together’ to solve obesity; Learning about health, fatness, and ‘good’ choices; and Shaping the (un)healthy child-consumer Schools, Corporations, and the War on Childhood Obesity is the perfect resource for postgraduate students and academics working in the public health or education field, or those taking courses on the sociology of education, health and physical education, curriculum, pedagogy, ethnography, or critical theory, who are looking to gain an insight into the current situation surrounding obesity and health in corporations and schools.
Generation Multiplex (2002) was the first comprehensive study of the representation of teenagers in American cinema since David Considine’s Cinema of Adolescence in 1985. This updated and expanded edition reaffirms the idea that films about youth constitute a legitimate genre worthy of study on its own terms. Identifying four distinct subgenres—school, delinquency, horror, and romance—Timothy Shary explores hundreds of representative films while offering in-depth discussion of movies that constitute key moments in the genre, including Fast Times at Ridgemont High, A Nightmare on Elm Street, The Breakfast Club, Say Anything . . . , Boyz N the Hood, Scream, American Pie, Napoleon Dynamite, Superbad, The Twilight Saga, and The Hunger Games. Analyzing developments in teen films since 2002, Shary covers such topics as the increasing availability of movies on demand, which has given teens greater access to both popular and lesser-seen films; the recent dominance of supernatural and fantasy films as a category within the genre; and how the ongoing commodification of teen images in media affects real-life issues such as school bullying, athletic development, sexual identity, and teenage pregnancy.
In this timely interdisciplinary volume, William Watkins has brought together leading scholars and activists to address some of the most urgent issues facing public education. What is underneath and behind the language of choice, efficiency, and improvement in current neoliberal discourse? How will urban and poor populations be affected? Will privatization lead to increased stratification in our schools? How can public education not only be saved but re-imagined? In accessible language, renowned contributors explore and critique corporate school reform to both inform and serve as an organizing tool for teachers, parents, students, and citizens committed to genuine public education. Book Features: A comprehensive critique of how corporate power is disrupting universal public education. An illumination of how corporate school reform threatens unions, racial progress, and democracy. An illustration of how private wealth forges public policy. A case study of the public school system in New Orleans. Contributors: Pauline Lipman • Kennneth Saltman • Alfie Kohn • Jack Gerson • Malila N. Robinson • Catherine A. Lugg • William H. Watkins • Ann G. Winfield • Kristen L. Buras William H. Watkins is a professor at the University of Illinois at Chicago and author of The White Architects of Black Education. “As The Assault on Public Education makes so very clear. . . we are witnessing the growth of a destructive set of policies in education and the larger society. This book provides us with a set of articulate analyses of what the future will likely hold if we do not engage in the hard and committed labor of countering these dangerous tendencies today.” —From the Foreword by Michael W. Apple, University of Wisconsin–Madison “The Assault on Public Education is a powerful assemblage of scholars, practitioners, and activists who are willing to stand up to the entrenched interests arrayed against public education as we know it. This is a must read for thinking citizen scholars.” —Gloria Ladson-Billings, University of Wisconsin-Madison “Today is a pivotal moment for America and its schools. Teachers and others who envision schools that enhance democratic life will find critical theoretical and practical guidance in this book. Use it.” —Daniel Perlstein, Graduate School of Education, University of California, Berkeley “Watkins has produced an important and timely work—a much-needed corrective to the dumbing-down of educational policy discourse. The essays here offer a very real challenge to those who have confounded market-based policy with school reform and the well-being of children with the well-being of corporations.” —Charles Payne, University of Chicago
The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.
Critical Pedagogies in Physical Education, Physical Activity and Health explores critical pedagogy – and critical work around the body, health and physical activity – within physical education. By examining the complex relationships between policies and practice, and how these are experienced by young people, it elucidates the need for critical pedagogy in contemporary times. With contributions from leading international experts in health and physical education, and underpinned by a critical, socio-cultural approach, the book examines how health and physical education are situated across various international contexts and the influence of policy and curriculum. It explores how health is constructed by students and teachers within these contexts as well as how wider spaces and places beyond formal schooling influence learning around the body, health and physical activity. Finally, it considers what progressive pedagogies might ‘look like’ within health and physical education. Chapters utilise empirical work within the field to explore various topics of relevance to critical pedagogy, drawing on theoretical insights while providing practical applications and concluding with reflection points to encourage readers to consider the relevance for their own contexts. Designed to support pedagogical study in a range of contexts, this book will be of particular interest to undergraduate and postgraduate students, teachers and researchers with an interest in physical education, physical activity and health and the role they play in young people’s lives.
This book brings a unique, innovative and refreshing perspective to one of the most protracted issues affecting young lives - disengagement from schooling. Rather than continuing to blame young people, as most educational policies do, this book examines disengagement from the vantage point of the lives, experiences, interests and aspirations of the communities from which young people come, and within which they are embedded. It uses a narrative and representational approach that gives detailed insights into the wider context of poverty, class, power, relationships and identity. A major and defining hallmark of the book is the emphasis it places upon a number of 'doings', - including community voice, identity formation, critical work education and education policy - all of which provide a very different set of scripts with which to reinvent the institution of high school.
The history of American education is replete with educational reform, and to a lesser extent, educational dissent. Consider the present: you have various forms of privatization, school choice, the 'No Child Left Behind' act, home schooling, 'value-added' accountability, alternative teacher preparation programs, on-line instruction, etc. This range of activity is not exceptional. For instance, consider the past: progressive education, open education, the junior high school, the middle school, Life Adjustment education, career education, vocational education, the comprehensive high school, school-to-work, year-round schooling, behavioral objectives, proficiency exams (high-stakes testing), whole language, learning packages and self-paced instruction, modular scheduling, site-based management, all presented as the way to reform American schools, at least in part. Then you have the reformers themselves, such as John Dewey, George Counts, Herbert Kohl, John Holt, Charles Silberman, Admiral Hyman Rickover, James Bryant Conant, all the way back to Horace Mann himself. Dissenters, and dissenting movements, while not as numerous and certainly not as well known in educational circles, count the various faith-based schools and individuals such as Archbishop Hughes of New York.Clearly, this is an area rich in ideas, rife with controversy, and vital in its outcome for individuals and the nation as a whole. And yet, strangely enough, there exists no major encyclopedia bringing the varied strands together in one place as a ready reference for scholars, teachers, school administrators, and students studying to enter the educational profession. This two-volume work is intended to be that authoritative resource. Key themes and topics include: " biographies of reformers and dissenters " theoretical and ideological perspectives " key programs and legislation " judicial verdicts impacting educational change in America " the politics and processes of educational reform and policy making " dissent and resistance to reform " technology's impact on educational reform. A Reader's Guide in the front matter groups entries around such themes to help readers find related entries more easily.
