The Copywriting Grab Bag
The Copywriting Grab Bag

Author: Ben Settle

Publisher: Tcb Incorporated

Published: 2007

Total Pages: 308

ISBN-13: 9780979578618

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"The secrets in this book have put a LOT of money in my pocket. And they can do the same for you if you apply them to your own ads." - Michael Senoff Founder and CEO www.hardtofindseminars.com How to instantly increase your advertising response by 30% (or more) by making a few simple "tweaks" to your order form. Why using customer testimonials can actually hurt your sales. A secret way to make even "crappy" copy almost unbeatable. How to use an ordinary telephone to double your sales without doing any telemarketing. Why bad writing and lots of typos can make you more sales. How to create professionally produced video ads on a "shoe-string" budget. A sneaky (but 100% legal) way to use your competitor's customer testimonials... in YOUR advertising. How to "skeptic-proof" even your most outrageous claims and promises. A little-known way to get full page newspaper and magazine ads for pennies on the dollar. How to become a "celebrity" in your niche. The secret of banishing "writers block" forever. How to make it almost impossible for people to delete your email pitches. And much, much more. The Copywriting Grab Bag is packed with ways to multiply the profits of all your ads -- without needing a lot of money, experience or natural writing talent. Simply reach into this "grab bag" of copywriting and marketing instruction, pull out any one of the hundreds of gems you'll find, and immediately apply it to your unique situation.

Creative Grab Bag
Creative Grab Bag

Author: Ethan Bodnar

Publisher: HOW Books

Published: 2009-08-28

Total Pages: 230

ISBN-13: 1600611478

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Push the Limits of Your Creativity Creative Grab Bag captures the spirit of exploration and innovation—inside, you'll find inspiring work from 101 artists from around the world. Ethan Bodnar asked each artist to take on a task outside the realm of their normal work. Each task was randomly selected from a grab bag. The result is a collection of work brimming with creative energy. In this book, you'll find short biographies of the artists, examples of their typical work, their thoughts on the creative process, and images of their completed creative task. Here's a sampling of the creative grab bag tasks: Design a Building Make a Self-Portrait Make Art like a Child Design a Brand Create Visual Statistics Illustrate a Memory Illustrate Your Day Create a Collage Create a Sculpture Design a Book Cover Design an Album Cover Create a Photo Essay Photograph Strangers Design a Skateboard Design a Pair of Shoes Make a Wallpaper Pattern Design a Typeface Create an Animation Design a Character Creative Grab Bag also features tear-out cards, so you can do the creative challenges yourself. Work together or in a group, and push the limit—you'll break out of your routine and take your work into unchartered territory. PLEASE NOTE: Tear-out cards are NOT included with the ebook version of this title

Why You Should Never Give Your Dog a Bone!
Why You Should Never Give Your Dog a Bone!

Author: Benjamin Settle

Publisher: Tcb Incorporated

Published: 2007

Total Pages: 160

ISBN-13: 9780979578601

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Did you know you should never give your dog a bone? Or that you can get your dog to enjoy going to the vet simply by massaging his ears, gums and toes? Or that you can use an ordinary stereo to quickly and easily stop your dog's barking? These are just a few of the dozens of secrets found in "Why You Should Never Give Your Dog A Bone." Secrets that can extend your dog's life, almost "disease proof" his body...and make him completely obedient to your commands -- even if he stubbornly resists your efforts now. Secrets like: How to pay little or nothing for your dog's vet bills and medications...Why eating the healthiest dog foods can actually make your dog sick...A simple 10-minute game that quickly eliminates most dog behavior problems...A secret way to use your TV set to house train your new puppy in as little as two weeks...Why yelling at your dog when she misbehaves actually makes her more likely to misbehave in the future...How to eliminate fleas with an inexpensive (and completely non-toxic) ingredient found at your corner grocery store...And much more! "Why You Should Never Give Your Dog A Bone" can save you a TON of money on vet bills, dog trainers and behavior lessons...and make your dog healthier, happier and more obedient than ever before.

The Copywriting Sourcebook
The Copywriting Sourcebook

Author: Andy Maslen

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2010-02-11

Total Pages: 224

ISBN-13: 9814312134

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It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

Hypnotic Writing
Hypnotic Writing

Author: Joe Vitale

Publisher: John Wiley & Sons

Published: 2006-12-22

Total Pages: 295

ISBN-13: 0470009799

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Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Renegade Millionaire
Renegade Millionaire

Author: Dan S. Kennedy

Publisher: Advantage Media Group

Published: 2020-04-21

Total Pages: 206

ISBN-13: 9781642251821

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SO... ARE YOU INTERESTED IN BECOMING A RENEGADE MILLIONAIRE? When was the last time you thought of yourself as someone who throws the typical and conventional to the wayside? Someone who not only pushes the envelope but practically shreds it into a million pieces--daring to live and experience life where few others are willing to go? Being a RENEGADE MILLIONAIRE means having the willingness, know-how, and courage to transform an ordinary business into an extraordinary, wealth-producing asset that can change your life forever. Inside this revolutionary book, world-famous author Dan Kennedy reveals the principles and strategies he's used over the past four decades to do exactly that--not only for himself but also for businesses of all shapes and sizes throughout the world. It's all practical, rubber-meets-road kind of material, 100 percent based on the real-life experiences of well over 150 first-generation, from-scratch, entrepreneurial millionaires and multimillionaires... In essence, you're getting over $100 million worth of entrepreneurial street smarts. Are you ready to rise above, push forward at lightning speed, and finally live the life of a true RENEGADE MILLIONAIRE? Then let's get started.

The Boron Letters
The Boron Letters

Author: Gary Halbert

Publisher:

Published: 2013-06-11

Total Pages: 146

ISBN-13: 9781484825983

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A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

The Robert Collier Letter Book
The Robert Collier Letter Book

Author: Robert Collier

Publisher:

Published: 2021-03-04

Total Pages: 406

ISBN-13: 9781774642191

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Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

The Brain Audit
The Brain Audit

Author: Sean D'Souza

Publisher:

Published: 2009-08

Total Pages: 180

ISBN-13: 9780473175047

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How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.

Copywrong to Copywriter
Copywrong to Copywriter

Author: Tait Ischia

Publisher: Scribe Publications

Published: 2023-01-10

Total Pages: 70

ISBN-13: 1922586803

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If you feel like you’ve got the wrong tone of voice, don’t understand the ins-and-outs of grammar, or just don’t feel confident writing about yourself without sounding like an idiot, read this book. Copywriter Tait Ischia is brief and to the point in an interesting and engaging way. Which is exactly what you want the words on your website/marketing stuff/professional bio to be too, right? Feel confident in what you say and how you say it when you put fingers to the keyboard. Waffling on should really be reserved for weekend breakfast.