The Complete Social Media Community Manager's Guide
The Complete Social Media Community Manager's Guide

Author: Marty Weintraub

Publisher: John Wiley & Sons

Published: 2013-01-04

Total Pages: 338

ISBN-13: 111860542X

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A unique approach to today's hottest new job in social media Today's social community managers use social media platforms and act as brand evangelists and community advocates. From creating viral content to crisis communication to leveraging community content, social managers manage online social communities and deal with what comes. Luckily, The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is the perfect resource for how to do this increasingly high-profile and crucial job. The book features proven tactics and techniques for effective management and includes more than 40 field-tested tools and templates. If you're a social community manager, learn how to grow a community and achieve the results you need. Topics include a detailed guide to today's social media platforms, how to organize and successfully share content, using metrics and reporting, and more. Helps social media community managers develop, cultivate, and convert their social media communities Does a deep dive into today's crucial social media platforms Provides a complete toolkit of over 40 field-tested tools and templates on everything from how to craft a plan to developing an editorial calendar, tracking results, and more Explains how you can organize and successfully share content among your target community and how to leverage that content to further amplify your message The Complete Social Media Community Manager's Guide: Essential Tools and Tactics for Business Success is a must-have resource for one of the hottest new careers in today's social world.

Handbook of Community Management
Handbook of Community Management

Author: Stan Garfield

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2020-09-07

Total Pages: 259

ISBN-13: 3110673827

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This series presents and discusses new and innovative approaches to knowledge sharing used by organizational management in all fields of work. The authors provide critical analysis of issues and present solutions to selected knowledge leadership challenges in all workplace environments. It thereby contributes to improvements in knowledge management, knowledge services, knowledge strategy development, and knowledge sharing within the organization.

Economics, Business, and Islamic Finance in ASEAN Economics Community
Economics, Business, and Islamic Finance in ASEAN Economics Community

Author: Ordoñez de Pablos, Patricia

Publisher: IGI Global

Published: 2020-01-03

Total Pages: 374

ISBN-13: 1799822591

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The economic integration of Southeast Asia or ASEAN Economic Community (AEC) offers enormous opportunities for its members to develop and collectively collaborate with other economies. Combining the culture of the region with global business in an expanding digital atmosphere, however, has caused numerous challenges on an international scale. Due to the importance of this economic player in Asia, research on key topics including Islamic economics, Islamic finance, technology, and cultural issues in doing business are essential to understand the ASEAN competitive landscape and its relations with other countries. Economics, Business, and Islamic Finance in ASEAN Economics Community is a pivotal reference source that explores key issues and enhances understanding of business and economics in the ASEAN community and explores the collaboration between this community and Islamic finance and technology. While highlighting topics such as global business, smart manufacturing, and human resource management, this publication explores sustainable development practices as well as the methods of cultural appreciation in economics. This book is ideally designed for deans, heads of department, directors, politicians, policymakers, economists, corporate heads, senior general managers, managing directors, information technology directors and managers, libraries, academicians, researchers, and students.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

How to Do Growth Hacking - A Practical Guide
How to Do Growth Hacking - A Practical Guide

Author: Samuel James

Publisher: Dr. Samuel Inbaraja S

Published: 2023-08-11

Total Pages: 96

ISBN-13:

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"How to Do Growth Hacking - A Practical Guide" is more than a book; it's a growth companion. Whether you're just starting your growth hacking journey or looking to refine your existing strategies, this book offers the practical knowledge, ethical guidance, and innovative insights you need to thrive in today's business environment. It's not just about growing fast; it's about growing smart, sustainably, and ethically. Make this guide your trusted partner in that growth journey. How This Book will Help Solve Your Problems Whether you're struggling to acquire new customers, retain existing ones, or scale your business, this book serves as a problem-solving toolkit. The step-by-step guidance on topics like customer acquisition (Chapter 4), retention strategies (Chapter 6), and scaling up (Chapter 14) ensures that you have a roadmap tailored to your unique challenges. Practical Help for Real-world Challenges Unlike generic business guides, "How to Do Growth Hacking - A Practical Guide" is designed with real-world applicability in mind. The hands-on worksheets, case studies, and actionable insights are crafted to provide solutions to the challenges you face in your daily business operations. 1. Comprehensive Coverage of Growth Hacking Essentials From the foundational mindset of a growth hacker to the future of AI and machine learning in growth hacking, this guide offers 18 comprehensive chapters that cover every facet of growth hacking. This isn't just a theoretical exploration; each chapter provides practical insights, tools, and methods that you can apply immediately. 2. Hands-On Approach with Dedicated Worksheets Chapter 18 is dedicated to worksheets that are designed to help you translate theory into action. These exercises and templates will guide you in implementing the strategies discussed in the book, making it a truly interactive learning experience. 3. Emphasis on Ethical Considerations In the wake of rising consumer awareness and regulatory scrutiny, Chapter 15 focuses on ethical considerations in growth hacking. This section ensures that you understand how to conduct growth hacking responsibly, building trust and integrity. 4. Insights into the Latest Trends and Technologies Chapter 16 delves into the future of growth hacking, exploring AI, machine learning, and emerging trends. Staying ahead of the curve is essential in this ever-evolving field, and this book equips you with the knowledge to innovate and adapt to technological advancements.

Competitive Social Media Marketing Strategies
Competitive Social Media Marketing Strategies

Author: Ozuem, Wilson

Publisher: IGI Global

Published: 2016-02-02

Total Pages: 338

ISBN-13: 1466697776

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Author: Management Association, Information Resources

Publisher: IGI Global

Published: 2018-01-05

Total Pages: 1755

ISBN-13: 1522551883

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Online Community Management For Dummies
Online Community Management For Dummies

Author: Deborah Ng

Publisher: John Wiley & Sons

Published: 2011-12-15

Total Pages: 338

ISBN-13: 1118182782

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Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.