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Author: Roger Enrico
Publisher: Bantam Books
Published: 1986
Total Pages: 296
ISBN-13:
DOWNLOAD EBOOKThe intimately detailed, juicy insider's story of the leading competitors in the cola wars--Coke and Pepsi--and the savage advertising competition in whichPepsi ultimately came out ahead.
Author: J. C. Louis
Publisher:
Published: 1980
Total Pages: 386
ISBN-13: 9780896960527
DOWNLOAD EBOOK"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
Author: Roger Enrico
Publisher: Bantam Books
Published: 1987-12-01
Total Pages: 352
ISBN-13: 9780553266320
DOWNLOAD EBOOKThe inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
Author: Dennis J. Barton
Publisher: iUniverse
Published: 2002-08-04
Total Pages: 348
ISBN-13: 059524159X
DOWNLOAD EBOOKIn a time where all water is infected by the poisonous "sludge", two cola companies struggle for world domination. Super-heroes representing the Coak-Cola and Popsi-Cola corporations slug it out in pursuit of ultimate victory while the down-trodden common man suffers from dehydration, caffeine-addiction and dental decay. Jack is as SS-man, a Special Services Operative for Coak-Cola. He does the dirty work and makes a good living. He's got a posh pad, a fast car, and chicks really dig him. Everything is going just great until he begins to catch on that his employer is not so benevolent as he had once been lead to believe. Something is rotten in Cola-Land. And Jack, reluctant Jack, along with a mysterious new super-hero who calls himself "The Blue Buddha", must make a stand for truth, justice, and clean drinking-water for all.
Author: Mark Pendergrast
Publisher:
Published: 2000-03-17
Total Pages: 666
ISBN-13: 9780465054688
DOWNLOAD EBOOKAn illustrated history of the Coca-Cola soft drink company.
Author: Frederick Allen
Publisher: Open Road Media
Published: 2015-10-27
Total Pages: 587
ISBN-13: 1504019830
DOWNLOAD EBOOKA "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Author: Bartow J. Elmore
Publisher: W. W. Norton & Company
Published: 2014-11-03
Total Pages: 455
ISBN-13: 0393245934
DOWNLOAD EBOOK"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author: Neville Isdell
Publisher: Macmillan + ORM
Published: 2011-10-25
Total Pages: 271
ISBN-13: 1429988894
DOWNLOAD EBOOKThe first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Author: Dennis Smith
Publisher: Kolawars
Published: 2016-02-28
Total Pages: 128
ISBN-13: 9780692650752
DOWNLOAD EBOOKFor the first decade of the 20th century more Coca-Cola was consumed in Atlanta than any other city. It was the city's most famous product and made Atlanta known around the world in just a few years' time. The first sky scraper in the south was the Candler Building designed as the home for the Coca-Cola Company. Atlanta citizens acknowledged this fact when they wanted a glass of Coca-Cola by asking the dispenser for "a brick in the Candler Building."But the citizens of Atlanta were drinking more than Coca-Cola - they were also drinking Afri-Kola and Koca Nola, Celery=Cola and Capacola, Fan-Taz and Pep-To-Lac, Dope and Koke, Jit-A-Cola and Ko-Nut, Nova-Kola and Rye-Ola. In addition to Asa Candler's Coca-Cola they were drinking Daniel's Koko-Kolo, Venable's Coca-Kola, and Standard Coca-Cola. Lee Hagan claimed to sell ten thousand drinks of his Red Rock Ginger Ale in Atlanta every day.There were dozens of brand name and proprietary soft drinks sold in the city of Atlanta in the first part of the 20th century. Many of these drinks were local in origin yet advertised nationally. Afri-Kola was bottled as far west as Texas, Koca Nola as far north as Maine and west to Washington state, and Nova-Kola as far away as Illinois. Others found markets regionally in Georgia, Tennessee, Florida, and other nearby states. Some of these beverages were intended to ride on the successful coattails of Coca-Cola and found themselves in court as a result. Whether selecting a similar name such as 'Venable's Coca-Kola' or substituting their own drink on calls for the original, these imitators found the Coca-Cola Company ready to protect its trademark and business. Here is the story of Atlanta's Kola Wars for the first fifty years.
Author: J. C. Louis
Publisher:
Published: 1980
Total Pages: 392
ISBN-13:
DOWNLOAD EBOOK"A joint history of the Coca-Cola Company and Pepsico, Inc., takes in humble beginnings, infighting, unscrupulous market expansion and manipulation, sophisticated promotion campaigns, and international wheeling and dealing" [Amazon].
