The Chief Marketing Officer Journal - Volume I
The Chief Marketing Officer Journal - Volume I

Author: William L. Koleszar

Publisher: Lulu.com

Published: 2009-01-06

Total Pages: 122

ISBN-13: 0578011352

DOWNLOAD EBOOK

ABOUT THE CMO JOURNAL: Despite the uniqueness of the role played by the Chief Marketing Officer, researchers are only beginning to lend insight into this increasingly important position, leaving practitioners to their own devices. To help fill this void, The Chief Marketing Officer Journal was created to accelerate the pace of theory development and critical discussion concerning all aspects of executive leadership within the marketing discipline. Submissions are peer reviewed by a distinguished panel of experts and selected for inclusion in the journal based on the importance of their contribution to marketing discipline, clarity, and suitability. The result is exclusive research and content unavailable from any other source. Contributors for Volume I include: David Court (McKinsey & Company), Jo Ann Herold (CMO, The HoneyBaked Ham Company), Phil Kotler (Northwestern University), Sergio Zyman (Former CMO, The Coca Cola Company) and many more.

Chief Marketing Officers at Work
Chief Marketing Officers at Work

Author: Josh Steimle

Publisher: Apress

Published: 2016-08-04

Total Pages: 330

ISBN-13: 1484219317

DOWNLOAD EBOOK

Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

Lessons from a Chief Marketing Officer
Lessons from a Chief Marketing Officer

Author: Bradford C. Kirk

Publisher: McGraw-Hill Companies

Published: 2003

Total Pages: 243

ISBN-13: 9780071403177

DOWNLOAD EBOOK

This work takes an inside look at the consumer packaged goods industry, and provides readers with advice on how to become not just market leaders but leaders committed to great marketing. It reveals the strategies top marketers use to capture and dominate their markets.

Startup CEO
Startup CEO

Author: Matt Blumberg

Publisher: John Wiley & Sons

Published: 2020-08-04

Total Pages: 486

ISBN-13: 1119723663

DOWNLOAD EBOOK

You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.

Global Cmo
Global Cmo

Author: Greg Paull

Publisher: Mascot Books

Published: 2018-05

Total Pages: 240

ISBN-13: 9781684018482

DOWNLOAD EBOOK

Digital Transformation has changed the modern marketing playbook. As the landscape shifts, global marketers have to balance advancing unique organizational initiatives with the transformation of their entire sector. In this new environment, what can a CMO do to stay ahead of the curve? Global CMO features insights from interviews with eighteen leading global CMOs responsible for bringing their brands into the future across drastically different markets. The brands represented in this book span several sectors, from CPG leaders such as Coca-Cola; to financial giants like Mastercard, Bank of America, and Citi; to leading technology companies, including GE and Samsung. Through these detailed discussions with the CMOs, independent marketing consultancy R3 seeks to uncover the common threads, solutions, and best practice to drive effectiveness and efficiency. Any practitioneror observerof marketing globally, regionally, or locally will find this a powerful resource.

China Cmo
China Cmo

Author: Greg Paull

Publisher:

Published: 2013-06

Total Pages: 350

ISBN-13: 9789881554239

DOWNLOAD EBOOK

"China is, all at once, the world's most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing, raising the country to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China. From Coca-Cola, Starbucks, McDonald0́9s, and Visa to local companies such as Lenovo and Bank of Communications. This is their story. These are their ideas."--Back cover.

CMO to CRO
CMO to CRO

Author: Mike Geller

Publisher:

Published: 2021-05-04

Total Pages: 262

ISBN-13: 9781544517810

DOWNLOAD EBOOK

As your company's chief marketing officer, you're responsible for your organization's growth and reputation-but you don't have enough control. Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customer-facing departments to fight for the customer instead of their own departmental wins. You're not the only one who notices-but you are the only one in the perfect position to do something about it. Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team's number one objective a seamless customer experience. You'll learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.

Business to Business Marketing Management
Business to Business Marketing Management

Author: Alan Zimmerman

Publisher: Routledge

Published: 2017-09-25

Total Pages: 453

ISBN-13: 1317190084

DOWNLOAD EBOOK

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

I Like Giving
I Like Giving

Author: Brad Formsma

Publisher: WaterBrook

Published: 2014-02-18

Total Pages: 226

ISBN-13: 1601425767

DOWNLOAD EBOOK

Rich with inspiring stories and practical suggestions, I Like Giving will help you create a lifestyle of generosity. Choosing to live a generous life can transform you and the world around you. Something incredible happens when giving becomes your own idea, not something you do out of duty or obligation. When you move from awareness to action, miracles happen. As you make giving a lifestyle, you’ll realize you’re not only loving life more, you’re also creating a more generous world— a better world for all of us. Inside you’ll find tips about: • Thinking of giving as something you get to do, not something you have to do. • How to raise kids with a sensitivity to others’ needs. • Making a difference without being a millionaire. • Practical ideas for ways to give to people around you every day. I Like Giving shows you how to experience the joy of giving because we all have something to give. Beyond money or things, giving can be a listening ear, a touch, or simply the gift of time. Giving is living.