Geomarketing
Geomarketing

Author: Gérard Cliquet

Publisher: John Wiley & Sons

Published: 2013-03-04

Total Pages: 236

ISBN-13: 1118614143

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This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.

Geography and Retailing
Geography and Retailing

Author: Peter Scott

Publisher: Transaction Publishers

Published: 2017

Total Pages: 194

ISBN-13: 0202366278

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"An important contribution to our understanding of the distribution of retail activities, particularly within cities, this book provides a critical review of the literature on the subject. It points out the major general propositions concerning retailing from the geographical point of view, and identifies key research problems, which need to be examined in order to push forward the frontiers of this sub field of economic geography. It presents a major critique of the central-place model, which has come to hold an important place in the methodology of economic geography, and clearly and decisively shows the model to be static, deterministic, retrospective and of little value for predictive purposes."--Provided by publisher.

The Changing Downtown
The Changing Downtown

Author: Jürgen Friedrichs

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2019-07-08

Total Pages: 268

ISBN-13: 3110854856

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No detailed description available for "The Changing Downtown".

Retail Geography (RLE Retailing and Distribution)
Retail Geography (RLE Retailing and Distribution)

Author: John Dawson

Publisher: Routledge

Published: 2012-08-09

Total Pages: 249

ISBN-13: 0415540356

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This title surveys and sets in context the wide range of research work that has been done on retailing. It concentrates on western industrial societies, particularly Britain and the USA, and considers empirical research, theory and theoretical applications.

New Patterns
New Patterns

Author: Michael Carr

Publisher: Nelson Thornes

Published: 1997

Total Pages: 550

ISBN-13: 9780174386810

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New Patterns: Process and Change in Human Geography introduces modern geographical theory in an accessible format and reflects the changing nature of the subject. The in-depth applied analysis of topics, consolidated by extensive reference to case study material, makes it an essential textbook for advanced level geography students.

Sourcebook on the Environment
Sourcebook on the Environment

Author: Kenneth A. Hammond

Publisher: University of Chicago Press

Published: 1978-05

Total Pages: 632

ISBN-13: 9780226315225

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Literature survey providing a guide to selected aspects of the environment - covers environmental protection, ecology, quality of life, urban development, environmental modifications relating to water quality, nature conservation, transport, etc., and includes a chronology of relevant laws, a directory of organizations and bibliographys.

The Economics of Urban Areas
The Economics of Urban Areas

Author: B. Goodall

Publisher: Elsevier

Published: 2013-10-22

Total Pages: 392

ISBN-13: 1483285340

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Urban and Regional Planning Series, Volume 3: The Economics of Urban Areas focuses on the importance of economic considerations in the functioning of urban systems. The publication first elaborates on the economic dimension of urbanization, nature of economic analysis, urban policy and planning implications, and use of economic models. The text then examines the economic basis of urban areas, urban real property market, and urban land-use patterns. Discussions focus on differences in land-use patterns between urban areas, generalized pattern of urban land use, determination of real property prices, nature of urban land and property values, and the nature and function of the urban real property market. The book takes a look at urban location decisions, urban growth, and level of urban economic activity. Topics include urban growth versus fluctuations in urban economic activity, planning and redevelopment, economics of redevelopment, factor influencing expansion patterns and choice of residential location, and determination of urban land-use patterns. The manuscript also examines the size and spacing of urban areas and urban economic growth. The publication is a valuable source of data for researchers interested in the economics of urban areas.

The Marketing Environment (RLE Marketing)
The Marketing Environment (RLE Marketing)

Author: John A. Dawson

Publisher: Routledge

Published: 2014-09-15

Total Pages: 363

ISBN-13: 1317647297

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This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with market research, comparative and international marketing, and the study of economic geography. The book focusses on the spatial patterns and processes in marketing, and the development conflicts occur in the marketing system, and how evolution and change in marketing systems is realised through the resolution of these conflicts. The major sectors and institutions in the marketing system are described and a detailed study is made of the ways they change and interact.