To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
Since the Voting Rights Act of 1965, while Republican candidates have carried the South in presidential elections, the Democratic Party has persisted in winning southern congressional elections. Drawing on a wide variety of sources, this text examines this political phenomenon.
Communist regimes are defined by dictatorial power, state planning, and active propaganda machines. In The Campaign State, Gregory Witkowski explores the intersection of these three elements in East Germany by focusing on mass mobilizations. He dissects the anatomy of campaigns and argues that while mass mobilizations are often perceived as symbols of strength, they also indicate underlying systemic weaknesses. By focusing on the ability of regimes to mobilize individuals to transform society, he explains both the durability and the ultimate demise of the German Democratic Republic. This study seamlessly blends an analysis of top-down campaign initiatives with the influence of such mobilizations on the grassroots level. For more than thirty years, East German leaders doggedly extended such mobilization efforts, yet complete success remained elusive. Witkowski reveals how local leaders, campaign participants, and peasants acted in ways both compliant and noncompliant with party goals to create societal change. Campaigns became a ubiquitous part of life under communist rule. Witkowski shows that such mobilizations were initially an integral part of state-planning efforts and only later became ritualized, as party portrayals of goals and accomplishments diverged from East Germans' lived experience. He argues that incessant campaigns exposed a substantial gap between rhetoric and reality in the German Democratic Republic that undermined the regime's legitimacy. This valuable and original study will appeal to scholars and students of German history, Communism, and state planning.
How an alliance of the labor and environmental movements used law as a tool to clean up the trucking industry at the nation's largest port. In Blue and Green, Scott Cummings examines a campaign by the labor and environmental movements to transform trucking at America's largest port in Los Angeles. Tracing the history of struggle in an industry at the epicenter of the global supply chain, Cummings shows how an unprecedented “blue-green” alliance mobilized to improve working conditions for low-income drivers and air quality in nearby communities. The campaign for “clean trucks,” Cummings argues, teaches much about how social movements can use law to challenge inequality in a global era. Cummings shows how federal deregulation created interrelated economic and environmental problems at the port and how the campaign fought back by mobilizing law at the local level. He documents three critical stages: initial success in passing landmark legislation requiring port trucking companies to convert trucks from dirty to clean and drivers from contractors to employees with full labor rights; campaign decline after industry litigation blocked employee conversion; and campaign resurgence through an innovative legal approach to driver misclassification that realized a central labor movement goal—unionizing port truckers. Appraising the campaign, Cummings analyzes the tradeoffs of using alternative legal frameworks to promote labor organizing, and explores lessons for building movements to regulate low-wage work in the “gig” economy. He shows how law can bind coalitions together and split them apart, and concludes that the fight for legal reform never ends, but rather takes different turns on the long road to justice.
The "European Yearbook" promotes the scientific study of nineteen European supranational organisations and the Organisation for Economic Co-operation and Development (OECD). Each volume contains a detailed survey of the history, structure and yearly activities of each organisation and an up-to-date chart providing a clear overview of the member states of each organisation. Each volume contains a comprehensive bibliography covering the year's relevant publications. This is an indispensable work of reference for anyone dealing with the European institutions.
A real-world introduction to advertising design and art direction, updated and revised for today's industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and media channels for advertising. The book offers principles, theories, step-by-step instructions, and advice from esteemed experts to guide you through the fundamentals of advertising design and the creative process. With a fresh focus on building a coherent brand campaign through storytelling across all media channels, Advertising by Design shows you how to conceive ideas based on strategy, build brands with compelling advertising, and encourage social media participation. You'll also get insights from guest essays and interviews with world-leading creatives in the advertising industry. The book is filled with practical case studies that show real-world applications. You’ll also benefit from coverage of A quick start guide to advertising A thorough introduction to what advertising is, including its purpose, categories, forms, media channels, social media listening, and its creators Creative thinking strategies and how to generate ideas based on creative briefs Utilizing brand archetypes and creating unique branded content Composition by design, including the parts of an ad, the relationship between images and copy, basic design principles, and points of view How to build a brand narrative in the digital age Copywriting how-to's for art directors and designers Experiential advertising An examination of digital design, including subsections on the basics of mobile and desktop website design, motion, digital branding, and social media design Perfect for students and instructors of advertising design, art direction, graphic design, communication design, and copywriting, Advertising by Design also will earn a place in the libraries of business owners, executives, managers, and employees whose work requires them to understand and execute on branding initiatives, advertising campaigns, and other customer-facing content.
As the racial and ethnic landscape of the United States shifts, interracial communication plays an increasingly crucial role. The sociopolitical climate has impacted identities, relationships, media, and organizations—challenging the possibility of having transformative engagement about race. Power differences affected by race/ethnicity, class, gender, sexuality, ability, age, and geography are sometimes invisible. Competent interracial communication is key to alleviating polarized interactions and addressing the unequal treatment of microcultures. Part I of the book provides essential background, including the history of race, the importance of communication, the development and intersectionality of racial and ethnic identities, and models and theories of interracial communication. Part II applies this information to communication practices in specific, everyday contexts: global racial hierarchies and colorism, friendships/ romantic relationships, communication in the workplace, interracial conflict, and race and ethnicity in the media. The concluding chapter outlines pathways to meaningful change and invites readers to become active participants in dialogue to facilitate working through differences. The authors offer comprehensive, readable, and insightful coverage of pressing issues. They focus on communication as vital to removing barriers to understanding. Becoming proactive in eliminating racism on a personal level is a step toward the macrolevel changes required to dismantle systemic racism. The fourth edition is a socially relevant resource for facilitating interracial dialogue to create a positive climate to work together to achieve social justice.
