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Author: Roland Marchand
Publisher: Taylor & Francis US
Published: 2001
Total Pages: 484
ISBN-13: 9780520226883
DOWNLOAD EBOOKOver the course of the 20th century, America's giant corporations underwent an astonishing change, from being reviled as dangerous leviathons, to being respected, and somethimes revered. This text examines the reasons for this tranformation.
Author: Melissa Gregg
Publisher: John Wiley & Sons
Published: 2013-04-23
Total Pages: 232
ISBN-13: 0745637469
DOWNLOAD EBOOKThis book provides a long-overdue account of online technology and its impact on the work and lifestyles of professional employees. It moves between the offices and homes of workers in the knew "knowledge" economy to provide intimate insight into the personal, family, and wider social tensions emerging in today’s rapidly changing work environment. Drawing on her extensive research, Gregg shows that new media technologies encourage and exacerbate an older tendency among salaried professionals to put work at the heart of daily concerns, often at the expense of other sources of intimacy and fulfillment. New media technologies from mobile phones to laptops and tablet computers, have been marketed as devices that give us the freedom to work where we want, when we want, but little attention has been paid to the consequences of this shift, which has seen work move out of the office and into cafés, trains, living rooms, dining rooms, and bedrooms. This professional "presence bleed" leads to work concerns impinging on the personal lives of employees in new and unforseen ways. This groundbreaking book explores how aspiring and established professionals each try to cope with the unprecedented intimacy of technologically-mediated work, and how its seductions seem poised to triumph over the few remaining relationships that may stand in its way.
Author: John Brooks
Publisher: Open Road Media
Published: 2015-05-14
Total Pages: 464
ISBN-13: 9781473611528
DOWNLOAD EBOOK'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
Published: 2013-07-29
Total Pages: 441
ISBN-13: 0806189827
DOWNLOAD EBOOKPublic relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Author: Chiara Valentini
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2021-02-08
Total Pages: 630
ISBN-13: 3110552604
DOWNLOAD EBOOKWhat is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
Author: Jonah Berger
Publisher: Simon and Schuster
Published: 2016-05-03
Total Pages: 256
ISBN-13: 1451686587
DOWNLOAD EBOOKUpper Saddle River, N.J. : Creative Homeowner,
Author:
Publisher:
Published: 1985
Total Pages: 580
ISBN-13:
DOWNLOAD EBOOKAuthor: Andy Bull
Publisher: SAGE
Published: 2007-08-10
Total Pages: 289
ISBN-13: 1848607512
DOWNLOAD EBOOKThe National Council for the Training of Journalists (NCTJ) Guide to Careers in Journalism is the essential resource to securing a job as a journalist on a newspaper or magazine, on radio and television, or online. The book contains: full details of over 60 highly-respected, NCTJ-accredited courses which give you exactly the qualifications you need comprehensive outlines of what it will be like as a trainee journalist on newspapers, magazines, TV, radio or a website day-in-the-life accounts from a wide range of young journalists advice, quotes, comments and warnings from over 100 working journalists a comprehensive listing of potential sources of work experience, traineeships, and jobs.
Author: Stan Tymorek
Publisher: Infobase Publishing
Published: 2010
Total Pages: 180
ISBN-13: 1438132042
DOWNLOAD EBOOKExamines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
