The pharma and medtech sectors are evolving rapidly, driven by science, technology, economics, politics and globalization. In the new industry landscape, creating strong brand strategies is ever more difficult and ever more vital. Brand Therapy gives pharma and medtech brand teams the tools to understand their market, create strong strategies and translate them into actionable plans. Written in 16 short, easy chapters, it is essential reading for anyone who works in or with brand teams in the life sciences industry.
A collection of swift and actionable thoughts on branding that any entrepreneur or marketer can use to craft better brands. From strategy and naming guidance to directions on how to gain visual and verbal brand clarity, acclaimed brand strategist Fabian Geyrhalter invites readers to pick up this small book that's big on advice regularly to gain and hold onto brand focus.
How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.
NEW chapters cover the lymphatic system and pediatrics. Revised chapters on cardiopulmonary anatomy and physiology differentiate between information that is need to know and that is nice to know. An Evolve companion website includes medical animations to illustrate concepts, along with a glossary, glossary exercises, and reference lists from the book linked to MEDLINE abstracts.
You’re feeling sad, anxious, or angry all the time, and you’re thinking about seeing a therapist. But there’s one problem: You don’t know the first thing about therapists or whatever it is they get up to in those dimly lit offices. You ask your friends, your HMO, you thumb through the phonebook—but there are as many opinions as there are MFTs, LCSWs, and Ph.D.s waiting to add you to their appointment books. What are you, the curious and confused, to do? Don’t panic! Therapy 101 can guide you through the twists and turns of the mental health maze. You’ll learn about the different kinds of mental health professionals and the services they offer. You’ll explore the various kinds of therapy and learn which therapies are best for which problems. Filled with curious and entertaining tidbits about the colorful history of psychology, Therapy 101 is as entertaining as it is informative. With this book in your back pocket, you’ll be able to make the most of your time on the couch.
Self-help is big business, but alas, not always a scientific one. Self-help books, websites, and movies abound and are important sources of psychological advice for millions of Americans. But how can you sift through them to find the ones that work? Self-Help That Works is an indispensable guide that enables readers to identify effective self-help materials and distinguish them from those that are potentially misleading or even harmful. Six scientist-practitioners bring careful research, expertise, and a dozen national studies to the task of choosing and recommending self-help resources. Designed for both laypersons and mental-health professionals, this book critically reviews multiple types of self-help resources, from books and autobiographies to films, online programs, support groups, and websites, for 41 different behavioral disorders and life challenges. The revised edition of this award-winning book now features online self-help resources, expanded content, and new chapters focusing on autism, bullying, chronic pain, GLB issues, happiness, and nonchemical addictions. Each chapter updates the self-help resources launched since the previous edition and expands the material. The final chapters provide key strategies for consumers evaluating self-help as well as for professionals integrating self-help into treatment. All told, this updated edition of Self-Help that Works evaluates more than 2,000 self-help resources and brings together the collective wisdom of nearly 5,000 mental health professionals. Whether seeking self-help for yourself, loved ones, or patients, this is the go-to, research-based guide with the best advice on what works.
Transforming Generalized Anxiety: An Emotion Focused Approach examines an approach to treating generalized anxiety disorder (GAD) which attempts to uncover the deeper, underlying emotional experiences that clients are afraid of. It also demonstrates how these painful experiences can be transformed in therapy into a form of emotional resilience by generating experiences of self-compassion and healthy, boundary setting, protective anger. Though most of the literature on treating GAD is dominated by Cognitive Behavior Therapy, this book presents emotion-focused therapy as an alternative treatment of this condition. The emotional resilience this particular approach instils serves as a resource when encountering triggers of emotional vulnerability, but also decreases the client’s need to avoid hitherto feared triggers and the emotional experiences they bring. Developed in a series of research studies, and illustrated with reference to case examples, this book offers a practical, theoretically informed, evidence based guide, to conducting therapy with clients. Using clinical material, and applying the outcome of a series of research studies, Transforming Generalized Anxiety will equip psychotherapists and counsellors with the means to help GAD clients transform core painful experiences into a sense of empowerment and inner confidence.
The Button Therapy Book is a practical psychological self-help book and a holistic cognitive therapy manual for mental health professionals. The Six-Step Button Therapy Method is a practical and psychological self-help approach, and is a companion book to the Button Therapy Book, providing a summary overview of the six steps. The Cognitive Self-Assessment Inventory is designed to help identify core beliefs, "should messages", defense mechanisms, personality traits, thought distortions and Buttons (i.e. attachments or demands). The Cognitive Self-Assessment Inventory can be used by mental health professionals as a psychological assessment tool. View the individual books: The Button Therapy Book The Six-Step Button Therapy Method The Cognitive Self-Assessment Inventory
The book that set the standard for the role of correlating imaging findings to clinical findings as part of a comprehensive patient evaluation, more specific treatment plans and better outcomes is back in a New Edition. Here’s everything Physical Therapists need to know about medical imaging. This comprehensive guide helps you develop the skills and knowledge you need to accurately interpret imaging studies and understand written reports. Begin with a basic introduction to radiology; then progress to evaluating radiographs and advanced imaging from head to toe. Imaging for commonly seen traumas and pathologies, as well as case studies prepare you to meet the most common to most complex challenges in clinical and practice.
