The Boron Letters
The Boron Letters

Author: Gary Halbert

Publisher:

Published: 2013-06-11

Total Pages: 146

ISBN-13: 9781484825983

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A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

The Robert Collier Letter Book
The Robert Collier Letter Book

Author: Robert Collier

Publisher:

Published: 2021-03-04

Total Pages: 406

ISBN-13: 9781774642191

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Robert Collier was decades ahead of his time in writing down ways for man to improve his lot in life. He wrote "Secret of the Ages" during an active and successful life developed upon basic ideas which opened up new vistas of living for countless multitudes of people. Brought up to be a priest, he worked as a mining engineer, an advertising executive and a prolific writer and publisher. The Robert Collier Letter Book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

Boron Separation Processes
Boron Separation Processes

Author: Nalan Kabay

Publisher: Elsevier

Published: 2015-01-19

Total Pages: 405

ISBN-13: 0444634657

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The impending crisis posed by water stress and poor sanitation represents one of greatest human challenges for the 21st century, and membrane technology has emerged as a serious contender to confront the crisis. Yet, whilst there are countless texts on wastewater treatment and on membrane technologies, none address the boron problem and separation processes for boron elimination. Boron Separation Processes fills this gap and provides a unique and single source that highlights the growing and competitive importance of these processes. For the first time, the reader is able to see in one reference work the state-of-the-art research in this rapidly growing field. The book focuses on four main areas: - Effect of boron on humans and plants - Separation of boron by ion exchange and adsorption processes - Separation of boron by membrane processes - Simulation and optimization studies for boron separation - Provides in one source a state-of-the-art overview of this compelling area - Reviews the environmental impact of boron before introducing emerging boron separation processes - Includes simulation and optimization studies for boron separation processes - Describes boron separation processes applicable to specific sources, such as seawater, geothermal water and wastewater

How to Write a Good Advertisement
How to Write a Good Advertisement

Author: Victor O. Schwab

Publisher: Ravenio Books

Published: 2015-10-28

Total Pages: 303

ISBN-13:

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In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.

Web Copy That Sells
Web Copy That Sells

Author: Maria Veloso

Publisher: AMACOM

Published: 2013-02-15

Total Pages: 322

ISBN-13: 0814432522

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Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques. Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales techniques need an upgrade. In Web Copy That Sells, you’ll gain tips for: crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible “cyber bites” for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

Ogilvy on Advertising
Ogilvy on Advertising

Author: David Ogilvy

Publisher: Vintage

Published: 2013-09-11

Total Pages: 613

ISBN-13: 0804170053

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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Hotter Than a Match Head
Hotter Than a Match Head

Author: Steve Boone

Publisher: ECW Press

Published: 2014-08-01

Total Pages: 280

ISBN-13: 1770906029

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On October 15, 1967, bass player Steve Boone took the Ed Sullivan Show stage for the final time, with his band The Lovin' Spoonful. Since forming in a Greenwich Village hotel in early 1965, Boone and his bandmates had released an astounding nine Top 20 singles, the first seven of which hit the Billboard Top 10, including the iconic Boone co-writes "Summer in the City" and "You Didn't Have to Be So Nice." Little did Steve Boone know that the path of his life and career would soon take a turn for the bizarre, one that would eventually find him looking at the world through the bars of a jail cell. From captaining a seaworthy enterprise to smuggle marijuana into the U.S. from Colombia, to a period of addiction, to the successful reformation of the band he'd helped made famous, Hotter Than a Match Head tells the story of Boone's personal journey along with that of one of the most important and enduring groups of the 1960s.