EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
What defines cooking as cooking, and why does cooking matter to the understanding of society, cultural change and everyday life? This book explores these questions by proposing a new theory of the meaning of cooking as a willingness to put oneself and one’s meals at risk on a daily basis. Richly illustrated with examples from the author’s anthropology fieldwork in Greece, Bigger Fish to Fry proposes a new approach to the meaning of cooking and how the study of cooking can reshape our understanding of social processes more generally.
Bestselling storyteller David Shannon instantly hooks readers with this stunning, highly entertaining tour-de-force--his best book ever! Breathtaking oil paintings bursting with energy pullreaders along into Big Lake, the home of Jangles, thebiggest fish anyone has seen. Fishing alone at dusk,a boy feels a tug on his line and comes face-to-facewith the gigantic trout--whose enormous jaw is coveredwith so many lures and fish hooks that he jingles andjangles when he swims. Terrified by the sight, the boy isshocked when Jangles befriends him and takes him on anadventure to the bottom of the lake. A surprise endingwill leave readers laughing and shaking their heads. Hereis Shannon at his very best-in a wild and witty story thatbegs repeated reading.
Sydney Taylor Honor Book In the new country, Shirley and her family all have big dreams. Take the family store: Shirley has great ideas about how to make it more modern! Prettier! More profitable! She even thinks she can sell the one specialty no one seems to want to try: Mama’s homemade gefilte fish. But her parents think she’s too young to help. And anyway they didn’t come to America for their little girl to work. “Go play with the cat!” they urge. This doesn’t stop Shirley’s ideas, of course. And one day, when the rest of the family has to rush out leaving her in the store with sleepy Mrs. Gottlieb…Shirley seizes her chance! P R A I S E “Charming. Paula Cohen tells an all-American tale of the Yiddish diaspora.” —The Wall Street Journal “Timeless: an indomitable protagonist and the loving family who dotes on her.” —Publishers Weekly “Beautifully illustrated….Shirley is one smart child, a real asset to her striving family. She is full of innovative ideas, which are depicted by Cohen with both humor and respect.” —Jewish Book Network "An affectionate ode to family, fish, and creative problem solving." —BookPage
For the 10th anniversary of David Lynch's bestselling reflection on meditation and creativity, this new edition features interviews with Paul McCartney and Ringo Starr. When it first appeared in 2006, David Lynch’s Catching the Big Fish was celebrated for being “as close as Lynch will ever come to an interior shot of his famously weird mind” (Rocky Mountain News) Now for the bestseller’s 10th anniversary, Lynch dives deeper into the creative process and the benefits of Transcendental Meditation with the addition of his exclusive q-and-a interviews with Paul McCartney and Ringo Starr. The musicians open up to Lynch about their artistry, history, and the benefits they have experienced, artistically and personally, from their decades-long practice of Transcendental Meditation -- a technique that they and their fellow Beatles helped popularize in the 1960s. Catching the Big Fish is a revelation for all want to understand Lynch’s personal vision. And it is equally compelling for any who wonder how they can nurture their own creativity.
From America's foremost painter and chronicler of undersea life comes a natural history of the largest fish on Earth. Blending art and science with historical, cultural, and personal stories, Ellis incorporates anecdotes, archival images, and photos related to legendary catches.
Jim wants to catch a fish in his net, but he keeps getting other things instead! Children will hone their reading skills with charming illustrations and a reading comprehension quiz.