If IT companies seek to differentiate themselves from the competition, they must turn to consultative selling. Consultative selling is analyzing the needs and challenges of your customers and selling unique services that enable your customers to reduce costs, increase profits, and improve overall business performance. The Art of Consultative Sellin
Secrets To Success Unveiled Within! Everyone has heard the following: People like to buy - People hate being sold or being forced to buy - People buy from people that they like and trust. Therefore, it stands to reason that if you are the person your clients trust they will buy from you without you having to sell them anything. How then do you become the trusted advisor to your clients? How do you establish and maintain long-term relationships? This book reveals the best kept secrets of successful relationship selling and is a must-read for every consultant and sales professional. Although, if you are looking for a well-structured book with information delivered in precise (in other words dry and boring) format, this may not be the best book for you. However, if you are looking for an abundance of relevant information interspersed with over almost a quarter century of real-life experiences both good and bad narrated with a lot of passion and caring, you will find this book stimulating and insightful.
Textbook on consultative salespersonhip - gives an introduction to the principles of consultative selling and describes the business management strategies, the profit planning strategies and Motivation to ' personal negotiation' with clients on which the new role of the salesman is based.
“Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Based upon courses the author has run at For tune 500 companies, Selling 101 will demystify the selling p rocess and help any small business owner build a winning sal es team and grow sales quickly.
What is Solution-Focused Therapy? Solution Focused Therapy (SFT) is a unique, goal-directed therapy aimed at helping clients regain autonomy by determining and achieving their own goals. Solution focused therapists encourage clients to focus on solutions, not problems, and help clients effectively plan how to reach their goals. Unlike other therapies, SFT holds an abiding belief in clients' abilities to know what is best for them, rather than have a therapist tell them. Why this book? This book not only provides an overview of the Solution Focused therapy model, its basic tenets, and theories; it also presents intimate interviews with expert practitioners-all of whom use SFT in their own practice. To this end, the book offers a wealth of insight into the theory and practice of SFT, to help practitioners decide whether SFT is right for them and their clients. These experts offer details of their apprehensions, goals, breakthroughs, and overall experiences with the therapy. The team of expert contributors includes Eve Lipchik, Yvonne Dolan, Alasdair Macdonald, Thorana Nelson, and many more. Questions the experts address include: How did you discover that SFT was the model that fit your clients' needs? What characteristics of this model drew you towards it? How has SFT impacted your personal life? What is it about SFT that makes it so effective? What are your favorite cases and how did they affect your work as a therapist?
Everyone sells every day--themselves, their ideas, their products or services. Soft Sell provides a new approach to selling...one that stresses motivation, communication, relationship-building and self-image psychology to power-boost you to personal sales
The Art of Selling IT Technology to Large Enterprises is a special educational book for IT salespeople. It is intended to be their reference book to generate more business and to add major value to their trusted customers.
